Uefa Euro 2020 commercial preview and tokenising fan engagement through blockchain
SportsPro editor at large Eoin Connolly and deputy editor Sam Carp are joined by Octagon managing director of football Phil Carling to preview one of the biggest events in some time: Uefa Euro 2020.
They ask where the tournament now fits in the wider soccer industry; what the 24-team, multi-nation format means for fans, partners and hosts; what to expect from incoming sponsors like Just Eat and TikTok; and how Covid restrictions will affect plans over the next month.
Then (39.32), Liquiditeam co-founder and co-chief executive Thomas Euler goes beyond the headlines about NFTs and…
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