Latest / The Spiro Podcast: Managing your Real Estate Photography & Videography Business / AI Editing: What are the Impacts?

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AI Editing: What are the Impacts? · The Spiro Podcast: Managing your Real Estate Photography & Videography Business

0:00
Coming up on this episode of The Spiro podcast.
0:04
change is not usually ever easy, but change is good.
0:08
And I think change is needed for growth and for progress.
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But when you have change, you just need to be aware of
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some of the people that might be negatively impacted by the change.
0:17
Welcome to the Spiro Podcast.
0:20
Managing your real estate, photography and videography business
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with your hosts, Todd Kivimaki
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and Craig Magrum.
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Hi and welcome to the Spiro podcast,
0:33
managing your real estate, photography, and videography business.
0:37
Spiro is a software platform.
0:38
As it's designed to help you manage your day to day real estate media
0:41
business, but ultimately, really to help you grow and scale as well
0:45
and give you a solution to make things easier for you.
0:49
I'm Craig Magrum, host of the podcast Welcome to It.
0:53
If you're a brand new listener, the whole, purpose behind this,
0:56
this podcast is really to help you build a strong business.
1:00
Lots of great resources out there on the creative side and equipment side
1:04
and all of that good stuff that we love as creatives and techies.
1:08
But we really want to focus in on the business side of things
1:12
and help you build a strong business.
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Our co-host, Spiro founder and owner, Todd Kivimaki
1:18
Welcome back to another week, Todd.
1:20
Craig. It's a great week.
1:21
This month is flying by.
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I know you all are getting busier out there,
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and if you're not, don't feel the pressure. It's going to come.
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Just keep doing the routine. Keep doing the business.
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But we've heard from a lot of you this week a lot more than normal.
1:34
We normally hear from a lot of you, but that's exciting.
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Please keep the communication coming.
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And, also feel free to continue this conversation
1:42
on our Spiro SuperUser Facebook group.
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We had a great question from a user that said, hey, can I post a business
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related question in here?
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You know, that is a super user group.
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You know, you get a lot of technical questions
1:55
or can it do this or could we add this in the future?
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But I said, sure, let's post those business questions in there.
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And I, we have got a great vibrant community in there.
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And so if you want to continue a conversation or talk about a point
2:10
that you hear on the podcast or somewhere else,
2:13
feel free, you can post it in there.
2:14
Again, that group is the Spiro Super User Facebook group.
2:18
You have to ask for access for it to it.
2:21
And then just enter in the email that you use to log in to Spiro.
2:25
You don't have a Spiro accounts?
2:26
Free to sign up. Spiro.media.
2:28
Sign up, get grab an account and you'll be off to the races.
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There you go.
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Pretty. Pretty simple.
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You can also leave comments.
2:36
And business, you know, questions about running a business on our YouTube channel.
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If you're watching on YouTube right
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now, feel free to leave a comment or you can email us if you're listening.
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You can just email hello@spiro.media.
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So multiple ways to get Ahold of us.
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We try and keep up with everything.
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But yeah, you're not kidding.
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Todd. It's been a busy week.
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All of a sudden, it's like the spring market floodgates opened.
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Yeah, and, I drained half a tank of gas in one day.
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I, I swear my appointments were from one end of my territory to another.
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And so it was. It was fun. It's like.
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All right, it's it. Let's let's roll.
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It's time to get busy.
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It's time to do it. Yeah.
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And your car gets good gas mileage too.
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So that's that's a lot of miles decent.
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It's it's decent.
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It's not a hybrid, but I got an accord on purpose.
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An accord sport.
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Just for a little bit of fun.
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Because I work out of my car.
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But. Yeah, but I like my car.
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It's. I like your car, too.
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Yeah. It's the second accord sport I bought.
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Yes, yes.
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There's always to go back to the reason why you bought another one.
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But yeah. That's right.
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That. But. And then.
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Then you'll get the bike out soon too.
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So I mean, it's actually I'm looking outside.
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It's Code. Oh. Oh Todd. Go ahead.
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I got the bike out earlier this week.
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I did a short ride after work and,
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Oh, I felt good.
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I came back with a smile on my face.
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My wife's like, you're happy.
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I'm like, that's my therapy right there.
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Taking a quick ride on the motorcycle.
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Yeah, that's therapy.
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You know, somebody sent me, you know, that just.
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I, I remember seeing somebody send me these pictures
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and I for, I don't know, was a meme or just a flip book, but
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this other wife posted pictures of her with her husband.
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And in every picture, the husband's expression is just flat.
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Okay? Just flat.
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You know, just like, not unhappy, but not, like, happy, right?
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And she's like,
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then she post pictures of her husband
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after he's caught a fish.
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And he is like over, like over the moon, like the biggest smile.
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He's like fist pumping.
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And one of them, he's got this pike, he's got all kinds of fish.
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And he has like the happiest ever.
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And she's like, why is his expression, like, so flat with me?
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But look, when he goes fishing. So it just kind of triggered my memory.
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You walk in and Gayle's like, oh, you're in a good mood now.
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Well, I've
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got the best of both worlds because she likes to ride with me.
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My my wife.
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Oh, yeah.
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It is not against me riding a motorcycle.
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Although I did get an email from my mom, probably about a month ago.
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Just an article about somebody that unfortunately,
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I shouldn't laugh because it is unfortunate,
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but somebody that was, injured in a motorcycle accident.
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And I realize it, it's it is a more dangerous mode of transportation.
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So I try to ride
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very defensively, but it's still fun.
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Yeah. And I'm sure it is, I'm sure it is
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All right, well, we got stuff to talk about.
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Enough of my motorcycle adventures.
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Although I might do a video someday.
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Oh. Please do. Craig.
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Yes, that might be fun.
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All right, let's let's dive into things,
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kind of a unique episode this week.
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We're going to be talking about some Spiro updates and, some listener feedback.
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We've got what Todd said.
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We've gotten some good feedback, quite a bit of interaction this week. And,
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we're going to be talking about AI editing
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and how that impacts our business, because we're seeing a lot
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more chatter about that, you know, in the, in the various Facebook groups.
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So we thought that might be something good to talk about this week.
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So yeah.
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That being said,
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you want to dive into Spiro updates first here.
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Well, actually real quick here, I want to let you guys know that we have
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made a conclusion on what we feel as though is the choice for AI photo editing.
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We're going to talk more about it. We've been working on it.
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And Spiro, it's not a Spiro product, but we've been working to integrate it
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very closely with those owners, those developers.
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And we want to make it simple for you and Spiro.
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Kind of the cool thing is, is that
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we will streamline this for you.
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So I know many of you might not have a task set up in Spiro,
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but once you integrate
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this product in the Spiro and it's free to free to try, free to you,
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free to try free to integrate, okay, you'll pay for your usage.
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And we'll get into that a little bit.
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It's probably cheaper than you're paying your human editors right now, but
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we have streamlined that process for you and want to make it simple for you.
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So we're going to go into more of that.
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But, just personally, myself and Jess, our director of operations,
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at Wow we've been looking at AI editing for years, literally years,
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we thought about developing something two years ago, that was when we are going,
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you know, when Spiro was just very we were in the very early development
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stages of the refactor of Spiro when we created it again.
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Maybe that was three years ago. My memory's not too great.
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But anyways, we decided we wanted to focus on the software of Spiro,
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and we would see what the industry would do it.
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AI editing and so we've tested everything that's out there.
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We've talked to
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everyone, we've looked at everything, we've looked at trying to do it ourselves.
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And I'm super excited about the company that we are suggesting
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that we've integrated with, and that you'll be able to use,
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values align and all those things.
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So we're going to go into a little more detail, but
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and we're going to talk about the different aspects of it,
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because AI just as a big thing in that industry in the world right now,
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because I is going to help streamline some of your processes.
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You'll probably save some money on this.
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You'll have quicker turnaround, but you've got photo editors
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that you might have a relationship like, what do you do with time?
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And it's like we're humans, human to human. So.
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Right.
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We're going to get into that.
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But I am excited to announce that we've been looking at this for a long time.
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The team at Wow is excited.
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We're going to use it. So
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so we will dive into those topics.
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But first I think we're going to go we're going to put that on.
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Hold on.
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We're going to go and the Spiro updates I believe Craig.
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Yeah. Yeah.
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So a lot a lot rolling out that has just rolled out and we'll continue to.
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So what's going on.
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Yeah.
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So this update is a big one.
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Let me pull my list over here.
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Now you'll be able to see this and the release notes
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I'll put a little bubble and your Spiro system also in the knowledge base
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you can search for the updates and you can read all this here.
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But we have some things as far as landing pages.
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So you're going to be able
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to build a landing page and advertise multiple order pages on it.
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Make it your colors, make it your brand.
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Excuse me, all of that stuff. So that is done.
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We're excited about that update.
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Craig, what that's going to allow users to do is they'll be able to create a page
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where they can advertise their residential order page, their commercial short
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term rentals, headshots, lifestyle photos, whatever it may be.
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And that's just going to be a nice spot for your clients to start
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so that they can get to the correct order page.
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Along with that,
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we gave you some new assignment types for order pages.
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So we used to just have public and private,
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and now you have a few more as to where you can say
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it's a default order page, which means anybody can use it.
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That's what's going to go on a landing page.
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You can make it an assigned only.
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This is more like your broker deal
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or your special deal where it has to be assigned to a user.
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And then Craig, we did one more thing based on user feedback
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is that we did a new client only assignment type.
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So the system will detect if this client has ever placed an order.
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If they have not and they have your link, you know you're going
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to advertise that form like, hey, I use this link for your first order.
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You can advertise whatever you want.
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Many of you're doing a free shoot,
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a 50% off shoot, or you have a special defined order page,
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and there's not really an assignment type that fits that perfectly right now.
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And this new update will allow you to fine tune that process.
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Nice flexibility it is.
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And especially when clients are new,
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we want to make them feel very at home and make it feel custom to them.
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So when you're building out your new client, order page,
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use different verbiage in the bundle name.
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Write descriptions that maybe a new client doesn't know.
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Make sure you can attach custom questions that are only asked to new clients.
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You know, I talked to I talked to someone the other day on a coaching call
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and they asked about,
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their new luxury video edit is taking two days to turnaround,
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and there was some confusion about expectations from their clients.
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And you can do that with a custom question.
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That's a little bit different than a new client,
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but you could attach a question to a new client
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that set expectations or tells them or say, hey, do you want an onboarding call?
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We'll be happy to call you to tell you about how you can use this media
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so you can do some fun things
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there just to set proper expectations and give clear communication.
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Excellent.
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I'm going to fly through the rest of the list
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because let's get to we've got some listener feedback.
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We want to mention some users.
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So let's get to this quickly.
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You'll be able to delete
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many of the records that you used to not be able to delete, i.e.
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photographers, editor, service categories, service areas.
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You'll be able to clean up your system.
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Craig. It's a perfect time.
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It's spring cleaning to clean up your Spiro system.
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Get the old user types out of there.
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There you go.
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And then, two more quick things.
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The first one is very quick for our international users.
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All of the other pages that you wanted translated,
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that is the invoices and the company portal that will be done.
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So it will be in the language
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that you choose or the language that your user selects.
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If you're using multiple languages, which is cool.
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And then finally, the best one, for me, I think it's great.
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We're going to help you sell better on the order page.
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So on your bundles you can load more media.
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You can put a GIF in there.
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You can put a video in there.
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Craig, we know that our clients don't really know everything we do
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and we all create great videos.
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There are some fabulous videos out there. I've been watching them.
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You guys are creating some really masterpieces of videos.
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And when a client gets to an order page, if you're selling that video,
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they should see it play right now you can only put one photo on a bundle
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after this update, which is going to be Monday,
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March 6 to 7, eight, nine, ten to March 10th.
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You will be able to load more photos.
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They can cycle through the photos.
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You better put a video or a GIF.
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We've also streamlined the way that service is show
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so more than three at a time.
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We'll show we're allowing you to put a tag that could be like,
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say, 50% best seller tag to the client.
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And then you're going to get different sizes of bundle cards.
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Right now, the card that shows will be what we call small.
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You'll get a medium card too.
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So if you want to draw attention to a particular bundle, make it bigger.
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It will stand out on the page.
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Maybe you'll sell more of it.
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I think you'll sell more of it.
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But we're doing all of these e-commerce things to help you guys look better.
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It's a fabulous face lift to the order page, and it will give
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you just ways that you can bring it to life.
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With all of the beautiful media that you produce.
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That's incredible.
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And e-commerce is I mean, that's important.
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There's reasons behind, everything that you do
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on a website and especially in the e-commerce type site.
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I actually worked in e-commerce for a couple of years, and I still remember,
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the thing they pounded it
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into our head is get people to the information they need
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and want in as few clicks as possible, make it sales
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because you want to retain them on that page.
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You don't want them bouncing.
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So we're doing our best to help you retain those
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that are coming to your ordering site through Spiro.
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So great updates Todd. That's awesome.
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Yeah, we're excited about that.
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And a huge shout out to all of our our users and our supporters.
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Our fans.
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These come from you all.
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You you ask us about them.
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You leave them on the feedback board.
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You can get to the feedback board inside of Spiro.
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Look in the upper right hand corner for the toggle that says feedback.
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Leave them on there, upvote them. But these come from you.
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We want this to feel like your system.
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We we we are.
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You remember, you know, we own and run a real estate media company.
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So thank you for the feedback.
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I mean, we won't be here without you guys for sure.
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And speaking of listener feedback.
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Yep. We we've got some good feedback that came in this week
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that we want to highlight.
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We do.
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So we
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so shout out to Gregory W he asked about
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he he is getting his business off the ground I believe him.
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And I actually Craig, I'm not sure of the status of the business.
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So Gregory, if you got to establish business. Sorry.
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I don't know the size of Gregory's business, but he did have a question.
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Is like, how do I get more of my clients to order from the order page?
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You know, they like to call me.
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They like to text me, which is normal.
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They will like to do that.
15:33
But what we suggest is that you create a video of yourself placing an order,
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talking about how to use a system, how to log in,
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how they don't have to have a new password assist, a Pin code of their cell phone.
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It's super simple.
15:49
So what I did is I created a video
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as the owner of Wow, our media company,
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to wow clients, but this is an example of what you guys can create.
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So you if you're like, hey, I know what to do, great.
16:04
If you want some inspiration as to what we would send to our clients,
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go to the knowledge base and search for how to place an order.
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And I think I've titled it like create this video.
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I've done a video there speaking to Realtors, so it's great
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for you guys to do this.
16:22
We could do a general Spiro video, but the problem is, is now it would be me
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in the video or would be a voice over and it wouldn't be your order page.
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It wouldn't be your colors, your branding, it wouldn't be you.
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I think the power of this is the connection that you build
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with your clients.
16:40
So get loom, get a video recording software,
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do a two minute video, and then put it in your knowledge base.
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Put on your website, put in your Instagram, put it in your email signature,
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send it out in your newsletter, put it everywhere and say, hey,
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here's how to place an order and then keep creating those.
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And what you've done is you've essentially begun to multiply yourself,
17:01
because anyone who has that question,
17:04
they can self-serve at any time of the day and they don't need you,
17:08
and then they have a better understanding and all at the same time, they know you.
17:13
After the video, they're familiar.
17:15
They hear your voice. So,
17:18
so yeah, thank you, Gregory, for that suggestion.
17:21
That video is live on the knowledge base.
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For Spiro, if you're like, hey, where's the knowledge base?
17:26
Log in to Spiro, upper right hand corner.
17:28
Click the question mark. Bubble.
17:31
Absolutely. It's all about relationships.
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So that's if we had one theme on this podcast that I would say
17:38
the importance of relationships in building business.
17:41
Oh, we should almost rename the podcast Craig.
17:47
Should we take, listener suggestions?
17:49
Make it a contest.
17:50
I bet we get some really creative titles.
17:53
Yeah, yeah, as you all can tell.
17:55
I mean, you know us, we don't name things very well.
17:56
We call it the Spiro podcast.
17:58
So just like we had this scheduler called the scheduler, but kiss.
18:03
Hey, keep it simple, stupid.
18:07
Oh, exactly.
18:07
Yeah I agree, I agree.
18:11
Anyway, I also
18:12
wanted to mention Jacob so Jacob way.
18:16
Jacob. Sorry. If you want me to say your last name, I don't think you'll care.
18:18
I know Jacob pretty well, but Jacob sent me a quick note.
18:22
He had just hired his first photographer.
18:24
His businesses growing like crazy.
18:25
So he's got a new team member, and he happened to be in the
18:30
not so glamorous point of fixing a mistake that the photographer made him.
18:36
And it was a simple mistake.
18:38
It's a mistake every photographer almost makes at one point or the other,
18:42
and this is the second fix on the on one listing.
18:46
So it's like a double whammy.
18:48
Yeah. He's just like,
18:50
you know, we all know it, right?
18:52
It's like when bad things happen, you get that,
18:55
you know that pit in your stomach?
18:58
Yep. And, he just gave a shout out.
19:00
He just so happened to be listening to podcasts.
19:01
I think when he's driving 50 minutes away to fix this mistake for the second time,
19:06
because the photographer didn't fix it correctly the first time or
19:09
forgot something else.
19:11
But it was cool to hear from, you know, just it's we all do it.
19:15
It's all part of growth. Yeah.
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That's the thing.
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And I happened to talk to Jacob in a coaching call a day or two ago.
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And the thing is, is.
19:23
And then he actually had this perspective.
19:25
He's like, you know, I might be training my photographer
19:29
who's going to train all of my photographers in the future.
19:34
So, you know, it's it's, it's while you're training your photographer,
19:38
the first one is definitely the hardest one to do
19:40
because you don't have any structure, you've never done it before.
19:44
And a lot of the things that you do, it's just second nature, right, Craig?
19:47
Think of how many things you do a day
19:49
that you're like, hey, I don't even think about, right?
19:51
Taking these photos or video.
19:54
And when you're training somebody, you got to slow down and think through
19:57
all those things
19:57
that you've gotten to the point in your career that you take for granted.
20:02
Exactly.
20:02
And, and you don't have any to your,
20:05
your brain, your left brain is telling you you don't have any time to slow down.
20:08
Right, right.
20:11
So then when you have to fix mistakes
20:13
for your photographer, it's like why do I do this?
20:17
It's like, no, wait a minute.
20:18
This is this is for good.
20:20
Like, this individual might actually be doing my job in three years.
20:24
And, so pour into your people when mistakes happen, celebrate them.
20:29
We call them wearing a badge of failure and, you know, learn from the mistakes.
20:33
But, Jacob, thanks for that.
20:35
- That message in - absolutely.
20:38
All right.
20:39
A comment from Adrian in Atlanta as well.
20:42
Yes. Adrian, thank you for, your detective work.
20:47
You noticed that somehow the stat counter in the bottom
20:50
of the property websites was hidden or went away.
20:53
Oh, we got it back online very quickly, but thank you for noticing that.
20:56
That is now back down there.
20:58
That's on the websites that display
21:00
are your media shows how many times the page has been visited.
21:03
So if your agent is curious they can go and look at that.
21:07
So Adrian, thanks for that detective work.
21:10
Yeah for sure.
21:11
Can I relate a quick story to response time on on fixing mistakes.
21:16
So we jumped right on that mistake that Adrian very kindly pointed out.
21:21
I did a presentation this week, Todd, for a team that we shoot for, in my market
21:26
and the rest of the team doesn't do a ton of listings.
21:30
So the, the head, realtor was just giving a testimony
21:34
of the great experience that they've had with with us with Wow video tours.
21:38
And she said, we've used them for about three years.
21:41
And what?
21:41
Craig, I think we had one issue and they jumped on it and got it addressed
21:46
super quick, the ability to respond quickly
21:50
to client concerns, critically important.
21:54
And she just sang our praises about how good we are.
21:57
And I kind of I kind of almost had to backtrack her a little bit and say,
22:02
so we do make mistakes, and some of those mistakes
22:05
will take longer to respond to than others, but we do our best.
22:09
I, I, I like to be transparent with clients
22:12
and yes, we we always aim for excellence.
22:15
And we aim for perfection, but we're human beings, right?
22:18
So just do your best in addressing the mistakes that you do make,
22:23
and give your best effort to respond to those in a timely manner.
22:26
And most people will give that grace and appreciate
22:30
that you're trying to take care of them.
22:32
So she bragged on us, made us sound like we were almost perfect.
22:35
Like, okay, let's dial it back just a little bit.
22:39
You know,
22:40
we do our we do our best, but, you know, and then thank her for the very,
22:45
generous amount of praise she was giving our team.
22:47
But, yeah, you make the you make the effort, and people will appreciate that.
22:52
Yeah. And isn't that.
22:52
Isn't it just so crazy, Craig, how you take a mistake?
22:57
You know, problem, let's call it it's a problem.
23:00
And how when a realtor says one thing about you,
23:03
they talk about how great you were with that mistake.
23:07
I mean, that's just it's almost like reverse psychology because it's like,
23:12
wait a minute, it was bad.
23:13
But now you think more highly of me.
23:18
Because of the way, you know, we were able to fix this situation, right?
23:22
So, you know, I kind of have a rule here
23:24
that when we make these mistakes and again,
23:28
I call them gaps when we have gaps in business and errors happen,
23:33
I think you should be over reactive to fixing the mistake.
23:38
Now there's a difference here.
23:41
You shouldn't be overly reactive for continuing to bring it up and apologize.
23:45
I think it's okay to apologize and take full responsibility for the mistake.
23:50
But yeah, the way you remedy the mistake
23:54
should be way over and above what anybody would imagine.
23:58
So you know,
24:01
for me, we had a client call
24:02
in this week, and I actually haven't talked to a Wow client for a lot of years.
24:06
I've we have a fabulous team at Wow they take care of it.
24:10
You know, this is this is a realtor.
24:12
This is a realtor that I used to shoot for.
24:14
So she's been with us for over a decade,
24:17
and I know her quite well.
24:20
No, I haven't talked to her for a long time,
24:22
but I had a good relationship with her,
24:24
and I heard that we screwed something up and she was not too happy.
24:28
And I was like, oh, I'll call her.
24:30
And, you know, I, I just so happened to be meeting with Jess at the time, and,
24:34
and Brittany came in was like, hey, we kind of got this thing going right now.
24:37
This is what I'm doing.
24:38
And Brittany came in with a solution, which was great.
24:40
It's fabulous when your employees come with a solution.
24:43
And this is where I is the owner off, I'm like, hey, I know her very well.
24:46
I'll call her.
24:47
And, you know, Brittany kind of looked at me
24:49
like, oh, you you actually do work here.
24:57
I was like,
24:58
and then she's like, okay, yeah, if you'll call her.
25:02
And I strategically do this every once in a while,
25:05
I think it is important that you sometimes, as the owner,
25:10
just do the work you,
25:13
I did that purposefully.
25:15
I had full trust
25:16
that Brittany solution was going to fix it and that Jess would step in.
25:20
But I haven't done this in a very long time, and I wanted to be like,
25:23
hey, I got you guys, I know her.
25:25
I've got the easy button,
25:26
and you won't have to worry about this when I'm done with it.
25:30
So I strategically did that.
25:33
Don't always do that because there was many years that I always did that.
25:37
And you know what I did? You know what happened?
25:39
I got a long pile.
25:41
I got a long list of work that I was supposed to do from all my employees,
25:45
and I was doing their work, and I just could do it really well.
25:48
And I was their easy button.
25:50
So you don't want to do this a whole lot,
25:51
but you want to be strategic with when you offer the work that you do.
25:56
So I called this agent apologize.
25:58
I got the backstory from the team, which is great.
26:02
I knew everything that was going on.
26:03
I knew the client happened to be sick as well, and I apologized.
26:07
I connected with her,
26:10
and a lot of
26:11
times I'm like, oh, I'm so sorry, Lisa, that we caused this.
26:14
I just, hey, I know how busy you are, and I know you were sick too.
26:17
And she's like, oh, I've been sick, you know, it's okay. And
26:21
so long story short, Craig is this isn't about the topic.
26:23
This isn't the topic of the podcast today.
26:25
But, you know, we had already comped that shoe.
26:28
Brittany just did that proactively.
26:30
And we do that
26:31
to make sure that they understand we are sorry and we want them to be happy.
26:36
I made that clear.
26:37
Lisa was thankful for that.
26:39
But then I was like, hey, I looked up, she had a shoot on the books coming up.
26:42
I comp that sucker to our comp the drone, and I can't do community photos.
26:46
And I'm like, hey, this one's on me.
26:47
Like, I've already zeroed all those out.
26:49
I'm like, you know, I'm so sorry that, you know, I this is on us.
26:53
We don't want to cause, you know, issues.
26:56
We're sorry that we were a point of frustration.
26:59
What we what?
27:00
Lisa, I want you to be happy.
27:02
And I say those things.
27:03
That's that's verbiage that I typically use with an unhappy client.
27:07
I want you to be happy.
27:09
And it's just it's kind of interesting how those saying those feelings
27:15
might seem weird to
27:16
you, but when you say them,
27:19
it's almost like this magical thing where like, what's Lisa going to say?
27:23
Like, no, Todd, I don't want you to be I don't want
27:26
you don't want to be not want. You want me to be happy.
27:28
Yeah. I don't want to be happy. Like I want to be mad at you.
27:31
Yeah.
27:31
You're making it too hard.
27:33
Yeah.
27:35
So by the end of the conversation,
27:37
she was literally thanking me, thanking me for the over ten years.
27:42
And she was talking about how great the team was.
27:45
And it's just how you can just flip something on its head,
27:48
just go over and above with beyond, with over and beyond, above and beyond.
27:53
I'll get it.
27:53
There you all are above and beyond with how you handle a bad situation
27:58
and you can have a client for life.
28:03
And then also as the flip side of this and I'll stop talking.
28:05
Craig, you all know I can talk, but then going back to the team
28:09
and letting them know it was handled,
28:11
you know, letting them know if there's there was no follow up in this,
28:13
but just letting them know everything that happened.
28:15
I put notes in Spiro so that it was logged and all that good stuff.
28:18
But just how you can close
28:20
those loops of communication and how sometimes you can very strategically
28:24
take work off of your employees plate, and it builds their trust with you.
28:29
And even more, it takes one thing that was difficult off their plate.
28:32
This was an easy call for me.
28:33
Honestly, I kind of enjoyed the call. I really like her.
28:36
I enjoyed doing this,
28:38
but it was great to go back then to Brittany and be like, hey, you're good.
28:41
You don't have to worry about this. She's over the moon.
28:43
She actually was very thankful
28:44
for the way that you worked and you help the situation.
28:47
So do that strategically.
28:49
Don't make it a habit of always taking their work,
28:52
because now you've taken their job description.
28:54
Awesome. Well, there.
28:56
But some more input on how to handle mistakes and make the best of them.
29:00
Yeah, that was just a bonus for a day.
29:02
So hopefully there was something in there for y'all to use.
29:05
Craig, we got to switch in here quickly.
29:07
Yeah, we got a book winner. Craig.
29:09
Yeah, the winner of the John Maxwell.
29:12
Here, let me get it.
29:12
More on camera.
29:13
The, developing the leader with a new version 2.0.
29:17
Congratulations to, to Phil, an international listener.
29:22
Yeah.
29:23
Over there in Scotland, a Phil, congratulations.
29:25
I will we will get this book to you.
29:28
Yeah. Phil's a good friend of Spiro.
29:30
We've known him for a long time, so.
29:32
Yeah, we're going to put this one on a boat and get it over to you.
29:34
Phil.
29:37
Do I have to paddle the boat?
29:39
I don't have to do that part, do I?
29:41
Wait, well, maybe we'll do.
29:42
We could do a two man boat and, go for some record, Craig.
29:47
Craig, you know what's funny is I actually I would like to go to Scotland.
29:50
My Instagram feed.
29:51
I've had, photos of Scotland, like showing up.
29:55
I must have clicked on one.
29:56
And now, of course, the algorithm now just feeds, and that's like, man,
29:59
I kind of want to go to Scotland now.
30:01
Craig, what if you hand delivered the book to Phil?
30:04
Will the company pay for that?
30:05
I'll do that in a heartbeat and I will do that for you.
30:08
If you send me over, I will hand deliver this just to Phil.
30:12
Well, my brother works for American.
30:13
I maybe get you a buddy pass over there.
30:15
Hey, you know what?
30:18
I just we're totally going off the rails here.
30:21
So another reason I would love to go to Scotland all of my life.
30:24
My mom said that, we had Irish heritage, right?
30:27
I had some Irish blood in me.
30:29
Okay, so we did one of those, ancestry DNA type tests.
30:34
Oh, yeah. Yeah, yeah, yeah.
30:35
And it came back.
30:36
I really didn't have really any Irish blood on me at all,
30:40
but I, I had Scottish, Scott.
30:43
Okay. Scottish. I'm part Scottish, so. Okay.
30:48
I would love to go to Scotland.
30:49
Let me talk to my brother.
30:51
Gets you, gets you a buddy. Take it over there.
30:53
You heard it, Phil. You're my witness.
30:56
All right,
30:59
so, Phil, congratulations.
31:00
Well get the book out to you
31:02
Now, it might take a month on the on the slow boat to Scotland, but.
31:06
Yeah, we'll get something to you here.
31:09
Awesome.
31:09
I don't have a book to give away this week.
31:11
I totally
31:12
forgot to check my shelf this morning, but we'll, we'll get back on that, so.
31:16
Yeah. Stay tuned. That was that was a good idea. Craig.
31:18
If someone has a question or someone has some input,
31:22
what's the best way for them to get Ahold of us?
31:24
Yeah. So just drop us an email.
31:27
Hello@spiro.media.
31:29
We we answer those as as fast as we can.
31:32
Yeah.
31:33
And you all get, like,
31:34
if you if you want to talk to Craig, want to talk to me, say,
31:36
hey, just send this to Craig, send this to Todd.
31:39
The team will tag us and that it will get to us.
31:41
And then we'll be able to respond from that point.
31:42
Yeah, absolutely.
31:44
Absolutely. Cool.
31:46
All right.
31:47
So thank you to all of you, giving us feedback and asking questions.
31:51
And we would love hearing from you.
31:53
It makes this podcast fun.
31:54
Just a chance to that's built.
31:56
So we appreciate you guys.
31:58
Just a couple of big guys here in the cornfields of northwest Ohio.
32:02
Hopefully sharing some, some things with you
32:04
that are helping you build strong businesses. All right.
32:07
Speaking of building strong business and technology that impacts our business.
32:11
Let's get back to the, AI photo editing, a lot of chatter going on about this
32:17
and how it's going to affect our business, how it's going to affect our editors.
32:21
I don't even really know where to start with this.
32:24
So do you want to kind of kick things off here?
32:26
Yeah. So we I'd I'd love to.
32:29
And you know, this is something we've been looking at
32:32
for many years now like I mentioned.
32:34
And AI is impacting us everywhere.
32:36
Right, Craig?
32:37
I mean, it's, you know, specifically with us, we're discussing the,
32:41
the editing portion of it today, but,
32:45
AI is pretty prevalent even in our industry.
32:47
As to there's virtual staging by AI, there are,
32:51
property descriptions, lots of stuff that's happening.
32:54
Many of you write emails and newsletters and all that stuff.
32:57
You know, there's there's many ways I'm no master of AI.
33:00
I have some things that I typically use it
33:02
for, but it's impacting the world and how we do things.
33:07
And I truly see it as no different than a tool.
33:10
It's a tool.
33:11
Just like, you know, I use the analogy of a calculator, but
33:15
it's no different than when calculators were created.
33:17
It's going to allow you to work more efficiently,
33:19
but what it's going to do is it's going to disrupt some industries.
33:23
And, it's and there's always good and bad with disruption.
33:29
You know,
33:29
change is not usually ever easy, but change is good.
33:33
And I think change is needed for growth and for progress.
33:37
But when you have change, you just need to be aware of
33:39
some of the people that might be negatively impacted by the change.
33:44
So like I mentioned, we had
33:46
we are finalized with the solution and we
33:51
AI honestly hasn't been there for photo editing
33:55
up until this point.
33:56
We've looked at and we've really hoped we've like oh this has some promise
34:01
but just haven't felt really good about
34:04
pushing our jobs at Wow video tours through it.
34:08
And we do now, we really do.
34:12
So let me ask you then, what what his precipitated that change.
34:15
What's what's made you decide?
34:16
Okay, it's it's ready now for us.
34:19
Excuse me.
34:19
For us to use what what's the the difference been?
34:23
The the quality in the final image.
34:24
And this is kind of interesting, Craig, as to where this individual,
34:28
the owner of this company, he also owns a real estate media company.
34:33
Okay.
34:34
He's a Spiro user.
34:35
I met him in Vegas. Fantastic individual.
34:38
And I'm like, well, how did you get this figured out?
34:42
So this individual's
34:45
just incredibly smart as well.
34:47
And he's got, you know, his degrees of machine learning.
34:50
But his insight
34:53
to the industry, because he's an owner of a real estate
34:57
media company is really what gave him the upper hand,
35:01
understanding the way that the language need to be written
35:06
and how it needed to learn, which is kind of cool because it kind of
35:10
correlates with our story here at Spiro, because we feel, though our
35:14
unique advantage with Spiro is the fact that we just don't create software.
35:19
We are a real estate media company.
35:21
We do 12,000 plus jobs here.
35:23
We do it at a very large level.
35:25
That's what allows us to truly understand what a real estate photographer needs.
35:30
So I thought it was just kind of neat how our stories connected with that.
35:34
And his advantage was the fact that, like,
35:36
he really knows what you need because he's got the same clients as you.
35:42
Maybe not the same same clients, but maybe.
35:45
Maybe. Yeah, exactly.
35:48
Yeah.
35:48
He knows the brain of a realtor and what they expect, right.
35:51
Exactly.
35:53
So if somebody wanted to start
35:56
to implement this in their process, it this company
36:00
that that we're starting this relationship with, is it accessible through Spiro.
36:04
How how does that work.
36:05
It is yes.
36:06
And we're excited were the first to integrate it. Yeah.
36:09
And what you can do is you can go to Settings Integrations,
36:12
click on external editors and you can add it all there.
36:15
So it's free to sign up.
36:17
Just click the button in there because it will connect everything.
36:20
And the neat thing is the way we're building out this process and
36:24
this will probably be done by the time
36:27
you listen to this, but you'll be able to connect the account.
36:30
But what we're also going to do is we're going to automatically
36:32
create a task for you that's assigned to the AI,
36:35
and then you can tell us what services need photo editing.
36:39
So many of you come to us and you say, hey,
36:42
I'm ready to streamline my task and workflows and
36:48
that is the most
36:49
complicated but the most powerful part in the system.
36:52
And you can build those things.
36:53
And we have the Spiro Academy. We have knowledge based guides.
36:56
We can help you in chat,
36:58
but this is the first time that we can just do it for you,
37:00
so you won't have to worry about creating the task.
37:03
You won't have to worry about creating the editor, just click the button and Spiro
37:06
and when you do it in Spiro, it will connect all of that for you.
37:10
And we're going to streamline the process.
37:12
You'll need to integrate Dropbox.
37:14
You'll find more information inside of Spiro about how to do this.
37:16
But we are giving you all the easy button so that you can set Queue this up,
37:22
and you don't have to worry about going through the guides and the Spiro
37:25
Academy, the pink chat bubble, like it's literally just going to be done for you.
37:29
That's fantastic.
37:31
Yeah.
37:31
So we're excited about that.
37:33
Cool.
37:35
So Craig what so you know the impact of this.
37:39
You know, how is this let's talk about just the impact of the of AI.
37:44
You know, what's this going to mean to our clients.
37:47
Think of you think of your clients.
37:50
How is this going to impact them?
37:51
I know you were supposed to ask me this question.
37:53
I'm kind of throwing you for a hug, but I think.
37:55
Okay, so think of AI. 30 minute turnaround.
37:59
The quality is better.
38:01
The quality is better than what we are sending to our clients right now.
38:05
- Gotta make them happy - and we're going to save.
38:07
We are going to save money on the cost of goods.
38:10
I mean, that's a win win all around, right?
38:14
Might even depending on on your set up, might enable you to do
38:18
same day delivery if, if we're getting the photos
38:20
back in a half hour, if we if we have a way of uploading those,
38:24
you know, that shoot out in the field, which can be a challenge.
38:29
Imagine. Yes.
38:30
Imagine the turnaround in response time
38:33
that you'll be able to offer your clients again
38:37
if you have that ability to to upload on the fly.
38:40
Yeah. Pretty cool.
38:42
You know, you think about if you're in a most major cities
38:46
and most not even super major cities have a good 5G connection.
38:51
You know, just tether pull, you know,
38:53
import from your card and get it to the Dropbox folder.
38:58
You know, complete the shoot.
39:00
The Dropbox folder happens automatically.
39:02
Just drag those things into Dropbox and let it sync.
39:05
You know, you could leave it open on your seat beside you when you're
39:08
driving to the next job, and as long as you got a good data connection going up,
39:12
those things could be uploaded in literally by the end of the next job.
39:16
They could be done.
39:19
It's crazy just to.
39:20
Yeah, just to think about that.
39:23
You know, I'm still kind of in between on that, Craig
39:24
guys that like that is a cool feature.
39:26
But I'm trying to think and you all comment
39:28
and below leave us a comment like what are your thoughts on that?
39:31
That is.
39:33
So I'm trying to think of the brain of a realtor right now.
39:36
The we know when a realtor has not playing very well and they need last minute,
39:41
or maybe they've planned well and just something has come on their doorstep.
39:44
I don't want to assume
39:44
realtors know playing well when they need it today or tomorrow.
39:48
This will help them.
39:50
I know a lot of our clients though, Craig, and correct me if I'm wrong, but
39:54
as we become part of their process,
39:58
they understand our turnaround time and then they're beginning to,
40:01
you know, they listing launch date is Wednesday, which means
40:04
I need to have Wow out there on Friday or Monday.
40:07
So I have a day or two to look at everything and load it to the system.
40:12
You know, I don't know, maybe
40:13
this is, does this just give them an excuse to wait a little bit longer?
40:16
Same day turnaround?
40:18
I mean, you could approach it where you don't necessarily advertise
40:23
that you can turn things around
40:24
that quick, but you've got the ability if they need it.
40:28
You know, I let's see, I've shot since 2017.
40:31
I think I can count on one hand
40:32
how many times I've been asked, hey, can I get these today?
40:36
Unfortunately, you know, I've had to tell them in the past.
40:40
Unfortunately, we can't do that.
40:42
You know, I'm back to back with shoots all day.
40:45
Our editing team would have to drop everything they're doing.
40:47
It just everything comes to a grinding halt
40:50
when you're trying to turn things around the same day.
40:53
Because of other systems that you have in place to make your business efficient.
40:57
So maybe it's just a backup
41:00
that in case somebody does, you know, something does fall through the cracks
41:04
and your realtor really needs something, you say, hey, I've got you covered.
41:08
Yeah, I'll take care of this.
41:10
Yeah, that's a good point.
41:11
What about an upsell?
41:14
Oh, yeah.
41:14
You could charge to the nose for that.
41:16
So, yeah, we can do that.
41:18
So $100 add on.
41:21
Yeah.
41:21
And they I think most people would understand if.
41:25
Yeah.
41:25
If you're dropping everything you're doing to deliver same day.
41:31
I think most people understand there's a premium for that.
41:34
So I would agree with you Craig can I take a technical tangent real quick
41:38
please
41:39
Please do
41:40
so just with
41:42
I don't know, I just made this as a,
41:45
Justine, can we get some theme songs right now?
41:48
For my technical tangent?
41:51
Just.
41:52
This is terrible.
41:53
Justine, we should probably delete all that, but leave it in there
41:57
like the corniness of the two guys from the cornfield.
42:00
Yeah.
42:00
- There you go, Craig. - Northwest Ohio.
42:03
You do intend you puns?
42:06
We, I know you all out there love really large file sizes.
42:11
I know you love raw file sizes.
42:14
Can I just please plead with you to stop shooting so big
42:19
so I can tell you we've tested this.
42:22
AI with raw and with Jpeg images.
42:27
The JPEGs are actually better.
42:29
Really?
42:30
Yes. Hmhmm.
42:33
Yes. Three brackets, five brackets.
42:35
Just make sure that in your darkest
42:37
you have all of the information in the windows.
42:40
So you contain that information when you're if you're bracketing three.
42:43
But why we bracket five. So we take everything.
42:46
We shoot Jpeg, we shoot small Jpeg.
42:50
Fine.
42:51
Small Jpeg is what we shoot, literally.
42:54
I'm not kidding you.
42:55
We shoot 6 or 700,000 images a year
42:58
at small fine Jpeg.
43:01
I know you guys love to shoot huge megapixels and Raw,
43:05
and your raw images are 40, 60, 100MB each.
43:08
Please don't do that.
43:09
Especially because if you want to upload in the field, like our
43:13
our individual small fine JPEGs are 3 or 4MB, right, Craig.
43:18
Yes, if that in some some of the outside, I mean depending the color variance.
43:22
But they're small and that's good enough.
43:26
They're at they're looking at these things on their computer screen.
43:29
It's not like they're doing blow up prints, you know
43:32
or their phone.
43:33
- Yeah yeah - That's even smaller.
43:37
- It's good enough - that that's just my plea for you all.
43:41
Please just start shooting Jpeg.
43:43
Shoot small Jpeg.
43:44
You know, many of you that are like, hey, I'm full size raw,
43:47
you're probably twitching right now when you hear me say, shoot small jpeg.
43:52
But I'm telling you what, it's it's the better way to go.
43:55
The quality is just as good if not, it's actually better.
43:59
It is less files that you have to sling around,
44:02
and it actually means that your
44:03
turnaround time is going to be quicker because your upload is going to be faster.
44:07
Right?
44:08
So. Right.
44:08
That's my technical tangent. Craig.
44:11
So we've talked about impact of AI editing on our on our clients.
44:16
What about on our editors
44:18
this is this is a tough one.
44:20
So so Craig we actually so many of you know Creo
44:24
we I own a portion of that company.
44:28
We started that company for a Wow and we
44:31
I love the owners I know the owners.
44:35
I've gotten to know them very well.
44:36
One of them lived over in the States for a while and worked over here,
44:40
helped start a church.
44:41
And so I really like these individuals that run Creo and
44:47
and plus I have vested interest in the company
44:51
and it's like well wait a minute now you're just what are you doing here Todd.
44:54
Like you're going to send it to the AI.
44:56
But then what does that do for creo?
44:57
Like you're kind of just
45:00
full disclosure, those of you watching
45:01
this, this is a question I had when Todd started talking about this.
45:05
I'm like, wait a minute. What's this mean for creo?
45:07
Yeah, yeah.
45:08
So I'm interested here.
45:11
So what it means is, is that it means that we might do a pivot.
45:16
You know, we're looking at doing a pivot
45:19
and you have fabulous individuals with your editing company.
45:23
Like I love Labhen and Shend and all the editors at Creo.
45:26
And if you're not using Creo this is not a plea to use Creo.
45:30
This is just the fact that you put your insert your editors name in there.
45:34
These are vendors that you use.
45:36
And I think sometimes because there's a language and a cultural barrier
45:40
and they're not in your neighborhood,
45:43
that we think we can treat them differently.
45:46
I know that I'm generalizing here, and I think all of you are fabulous
45:49
people out there,
45:50
but I know there is kind of this like, oh, what were they thinking?
45:54
You know, it's like, wait a minute, Todd.
45:56
Maybe they didn't really understand because they don't really speak
45:59
English as a first language or there's a cultural difference.
46:02
So let's try to connect with them.
46:04
And these are people that have worked really hard for us.
46:07
I think about Creo that they started the company.
46:10
They prioritize us.
46:12
They give us what we need.
46:14
They grown with us, they accommodate our needs
46:17
and we have a relationship with them,
46:20
as many of you do with your realtors or with your editors.
46:24
Excuse me.
46:25
So what I did, and this is just full transparency, what I did is I want
46:29
I let him know. Lahbden and Shend know, as as I kind of sense this was coming.
46:34
I was like,
46:35
hey, I this is what I'm seeing in the industry and this is where
46:38
I think it's going to go to, and I think it's going to go sooner rather than later.
46:43
So I didn't know what it meant yet.
46:45
I hadn't committed to endorsing this, this AI editing,
46:50
but I just wanted to be transparent that something might be happening.
46:55
I can't go to sleep knowing that, you know,
46:57
could I hide it and could I just say, hey, sorry,
46:59
guys, we've got to shut it down and cut my losses?
47:01
I could have done that.
47:02
I just don't feel good doing that. Right.
47:05
Because these are people that have
47:06
trusted me and that have given us what we needed, have been good partners.
47:13
So we looked at
47:15
who we had there, and we looked at what a good pivot would be and what needs were.
47:19
in the industry.
47:21
You're still always going to have the need of a virtual assistant.
47:24
You're going to have people that need to look at these images.
47:26
While the AI is great, it's going to make mistakes.
47:28
It is just like you're, you know, just like your human editors do right now.
47:32
And there are task
47:35
every day that you are all are doing it
47:37
myself as well, that you or I should not be doing.
47:41
We need to backfill ourselves, train individuals to do some of the low
47:46
level tasks that we do so that we can be the business owner.
47:51
So we started having those discussions, Craig, where there's
47:53
where is there a need at?
47:54
Well, Creo has this fabulous high school.
47:59
That one of the creo owners Lhabden.
48:02
He actually runs.
48:03
He's a he's the head of this high school.
48:05
You know we would call this individual probably the superintendent
48:08
in the states here.
48:09
So it is kind of an equivalent job description.
48:12
And they have these vibrant youth coming through the school.
48:17
And it's a beautiful building by the way.
48:19
They built this beautiful building.
48:22
And we looked at how we could use not only some of our current editors
48:26
at Creo, but how could we use some of these
48:31
great, vibrant youth and these individuals
48:33
coming through that speak really, really good English?
48:37
Y'all like good English.
48:39
Like not super accented English, good English.
48:42
They understand the American culture.
48:44
Kosovo just as a nation. They really like America.
48:47
America has done a lot to help them.
48:48
They're they're a fairly new country.
48:51
So it's a great relationship.
48:53
So we looked at how could we begin to utilize
48:57
some of those individuals and, and the people coming through the school
49:02
to serve more real estate photographers
49:06
as virtual assistants?
49:09
We have two individuals on our team at Wow
49:12
Besa and Tina, they live in Kosovo.
49:14
They've gone through the school.
49:15
They are incredible to our team.
49:17
They talk to our clients.
49:20
Our clients love them.
49:22
Our team loves them.
49:24
They are a big part of our team.
49:26
And so that's is where we took that discussion.
49:30
So, what I'm kind of pitching to you is that if you have a vendor
49:33
that you're really like, you have some needs
49:36
that they might be able to fulfill.
49:39
And through some of those discussions, you might be able to get to a win win
49:43
for everyone,
49:45
where you can take a pivot here and you're actually going to be further ahead.
49:48
In the end, you're gonna allow them to pivot in their business.
49:51
You're going to get rid of some of these low level tasks.
49:54
You've been doing.
49:55
And everybody everybody has growth in the end. So.
49:59
So what's the
50:00
impact then on you as the owner.
50:03
What you know, we've talked about the impact on clients.
50:05
We've talked about the impact on our editors.
50:08
What's what's the kind of final summary then
50:11
is the impact on use the owner in in AI photo editing.
50:16
Yeah. So, so
50:19
us all as real estate photography business owners, is that correct?
50:22
Craig.
50:23
Yes. Yep. Okay.
50:24
So the impact for all of us, all of you out there listening
50:28
as a real estate photography business owner,
50:32
I think somewhat you have to embrace technology,
50:36
but you have to be careful and you have to be
50:38
cognizant of people that have helped you get to where you're at.
50:42
Right?
50:42
And it all starts with transparency.
50:46
It starts with just saying it.
50:48
And you and you don't always have to know the answer.
50:51
I didn't really know the answer.
50:52
When I talk with Lhabden I just said, hey, this is why things come
50:55
in, we might need to I don't know what the solution is,
50:57
but I want you guys to know because I want you to be okay.
51:03
And as we talked,
51:06
we came up with pivots.
51:08
And actually this is something that they're even more excited about.
51:12
Creo was even more excited about bringing these youth through training
51:15
the current editors to be virtual assistants, to be that admin on your team.
51:20
So it's just so fabulous when you can take something.
51:24
And this wasn't a me thing.
51:25
This was just the way it worked out that you can take something bad
51:28
and you find this win win
51:29
where the other person goes, oh, I would much rather do this.
51:33
Hey, that's like what happened?
51:35
That's so great.
51:36
So I think you have to be transparent.
51:38
You have to plan for it.
51:41
From an owner's perspective.
51:42
Also think of what your features and benefits are of AI.
51:46
Are you going to announce this?
51:47
I, I don't know this is interesting.
51:49
Craig, let me ask you this question.
51:51
If we announced to our Realtors
51:54
that we now have this fabulous AI
51:57
editing where you're going to get your photos quicker,
52:01
maybe we can, maybe we can't because we still want to look at them.
52:04
It's going to be better quality.
52:06
I mean, we're not going to tell them that it's cheaper for us, right?
52:08
And that's yeah, that's what I was thinking.
52:10
I don't want undercut, undercut ourselves.
52:14
Yeah.
52:15
But what's, what's what are our realtors going to think when we say use AI?
52:20
I don't know that. Do we.
52:21
Do we need to tell the client that we're using AI?
52:25
I'm just being honest in my in my question of that,
52:28
ultimately, I don't know that the client would actually care
52:31
as long as the quality is there and they see that
52:35
we're implementing measures to continue to serve them well,
52:40
give them excellent quality media
52:43
that benefits their business.
52:45
Does the realtor need or need to know or care to know
52:49
that what our process is?
52:52
I don't I don't talk about that.
52:54
We have overseas editors too.
52:56
That might just talk about our editing team.
52:59
Yeah I, I agree with you Craig.
53:02
I don't think that that's kind of in the weeds for them.
53:04
I think that's, that's a great reminder that like we have technical brains
53:08
but they don't.
53:09
And that's just giving them too much.
53:11
And and they don't know what to do with that information.
53:13
They're like what does this even mean.
53:14
Like I just want my photos back.
53:16
Yeah.
53:16
So I can upload them to the MLS. Right.
53:19
So I think you're right on that, Craig.
53:20
I think you can just talk about the features, the benefits.
53:22
And, and I know we at Wow
53:24
we're going to look at the images as well we're going to quality check them.
53:27
We always quality check.
53:30
So I mean they still are somewhat
53:32
vetted by the team and we have our eye and our quality on them.
53:35
So I agree with you, Craig. I think that's smart.
53:38
So you know, technology is going to continue to, to doubles.
53:43
And, you know, just what's the word I'm looking for exponentially increase.
53:48
So what's the there's a stat out there about how fast technology is developing.
53:54
It's like every
53:56
I don't know every 18 months like
53:58
processing speeds double or something like that.
54:01
Somebody knows. Yeah.
54:03
That's not going to slow down.
54:05
No it's not.
54:06
And it's probably even going to go just even faster
54:10
because now technology is kind of creating its own technology.
54:15
That's kind of weird. Like, what do you do?
54:17
Skynet. Yeah, I.
54:22
As I'm going to be
54:23
completely honest, Todd is a almost 49 year old.
54:26
I'm starting to feel my age a little bit because I'm looking at AI.
54:31
And yes, I'm seeing all the things that does.
54:32
And I'm going to I'm going to admit I've been very hesitant with it.
54:37
Like, I still really, you know, I've got an iPhone 15 and
54:40
and now we've got this, Apple.
54:44
Oh yeah. Apple intelligence.
54:46
Yeah. I'm not really using it.
54:48
It's like, I don't want to use AI to write my emails or
54:52
because I feel like I'm losing control a little bit.
54:55
And my whole thing is developing relationships with people.
54:58
I want it to be my voice, not AI voice.
55:02
And maybe AI can duplicate my voice.
55:04
I don't know,
55:05
I feel like the old guy in the room like, oh, I'm not good at doing all that stuff.
55:10
Back in my day, we used to have to actually talk on the radio right?
55:17
Craig, you
55:18
know what the fine thing is, is I'm not even real right now.
55:21
You've been talking to AI this whole time.
55:23
This is just an AI generated Todd. I'm done.
55:26
I'm just.
55:27
I'm done with AI, so I don't know.
55:29
I'm just kidding. You guys all. No, I'm kidding, but no, this is true.
55:32
This is the real me, right?
55:34
would AI have humor?
55:36
As corny as it's. It's.
55:39
Hopefully it can improve my humor and my my and my,
55:44
suggestions I give you also, I don't know, maybe just generate an AI.
55:48
Todd, you'll be better off.
55:49
You know.
55:51
Well, all that being said,
55:53
as a business owner and leader, yeah.
55:58
Work to make technology work for you in in those that you're working with.
56:03
Keep relationships
56:05
central to what you're doing
56:08
and that that whole idea of transparency in the discussion
56:12
of how technology impacts your business and your business relationships.
56:15
I think we'll,
56:18
we got to remember we're human beings, right?
56:20
And treat each other as humans, treat each other with respect.
56:23
And just be honest with people as you're making business decisions,
56:28
that will help your business and serve your clients well.
56:31
Also agreed.
56:33
I don't know what else to really say.
56:35
Yeah, I think that's it.
56:36
I think that's a resounding message.
56:38
And the message that will always hold true, in any situation you're in.
56:43
Yeah. Yep.
56:44
So just a reminder, click the if you want to try it out, try out the AI.
56:49
By no means are you obligated to try it, but we think we're using it.
56:53
We think it's a great upgrade.
56:56
And, click.
56:56
Either the banners will have banners
56:58
and Spiro for you or go to your settings integrations, external editors.
57:02
You can click to add it there, click to add it.
57:04
You can upload into it.
57:06
You can see what it does for free.
57:08
You don't have to pay to see the results.
57:10
You can see the results for free and compare them.
57:13
Just do the due diligence for your business.
57:15
And if you want to streamline and Spiro, it's a one click button.
57:19
Will help you do that so that if you do want to utilize it,
57:23
it is it will be, complete oiled machine for you.
57:28
Absolutely.
57:30
All right, guys, that's going to wrap things up this week.
57:33
As always, we appreciate your time.
57:34
We don't take that for granted.
57:36
The fact that you're taking time to watch or listen, especially
57:39
as Spring Market here in the northern hemisphere heats up.
57:42
We just we really appreciate it. We're humbled by it.
57:44
So you guys make sure you take some time to be thankful
57:47
for the blessings in your life.
57:49
And as Spiro, means, Spiro means breath.
57:53
Make sure you take the time to take a breath.
57:57
Have a great week.
57:58
Thank you for joining us for the Spiro podcast,
58:00
managing your real estate, photography and videography business.
58:04
This is a production of Spiro and Wow video Tours.
58:08
You can find out more about Spiro is Real Estate Media Business management
58:12
software at our website, Spiro.media.