654: The Phrase That Changed Our Year

Pet Sitter Confessional · Dec 8, 2025 · 36m

What if the key to protecting your business and sanity is actually learning to care less? In this episode, we share how our unorthodox Word of the Year—"care less"—helped us step back from constant urgency, emotional overload, and decision fatigue. We talk about naming our non-negotiables, especially around safety and standards, while letting go of guilt and overinvestment in pricing pushback, employee drama, and social media opinions. We walk through the practical tools we used, like decision deadlines, "good enough" standards, and release phrases that helped us move from dwelling to doing…