'Your promotion has to be more than just what's on the radio': Niall Power's Top 10 Promotions

The Quarter Hour: the daily podcast for radio nerds · Mar 24, 2026 · 15m

Niall Power: Niall Power is a prominent radio professional from Ireland, associated with Beat radio. Known for his expertise in orchestrating effective and engaging radio promotions, Niall holds a considerable reputation in the industry. His most notable contribution is his annual "Top 10 Promotions" presentation at Radio Days Europe, which he has been presenting since 2018.

Episode Summary:

In this engaging episode, host Wade Kingsley sits down with Niall Power from Beat radio to discuss the art of radio promotions, highlighting the most innovative and influential ideas from around the…