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103: What Do the Industry's Top Agencies Really Think About the Future of Destination Marketing?
For the first time ever, four of destination marketing's biggest agency partners sat down together, on the record, to talk openly about where this industry is headed. Dan Janes of KHM, Laura Libby of Miles Partnership, Barbara Karasek of Paradise Advertising and Craig Compagnone of MMGY Global join Stuart and Adam for the kind of candid conversation that usually only happens in conference hallways.
Nothing was off the table. Why only about 20% of DMOs have any AI roadmap, and how agencies are closing the gap between super users and reluctant adopters. Why procurement processes built for…
The skinny
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