Latest / The SmallBizChat with Melinda Emerson / Hit It & Quit It with Paul Getter, Catherine Brown, and Dawnna St. Louis

Transcript

Hit It & Quit It with Paul Getter, Catherine Brown, and Dawnna St. Louis · The SmallBizChat with Melinda Emerson

• 0:00
  3, 2, 1, 0, ignition.
• 0:06
  Lift off.
• 0:08
  Ending small business failure.
• 0:11
  Welcome to the small biz chat podcast with the number 1 small business spurt, Melinda Emerson.
• 0:18
  Melinda's goal is to end small business failure, and she'll give you the information
• 0:22
  you to succeed and live the life you dream of.
• 0:26
  Now here's your host, the small biz chat lady herself, Melinda Emerson.
• 0:32
  Hi, everyone.
• 0:33
  I'm Melinda Emerson, the small biz lady.
• 0:36
  America's number one small business expert, and I'm so excited to welcome you to another
• 0:42
  edition of the small bitch chat podcast.
• 0:45
  And speaking of Katherine about it, Paul Getter, I wanna bring them back on So we can do
• 0:50
  my favorite part of the show that I like to call hit it and quit it.
• 0:55
  Okay.
• 0:55
  This is how this work.
• 0:57
  So I'm gonna bring all of you guys back on right now.
• 1:00
  I'm gonna ask all of you the same four questions, and you only have 30 seconds to
• 1:05
  answer, and you cannot repeat somebody else's answer.
• 1:07
  If you do, I'm gonna give you the cow bill.
• 1:09
  Okay?
• 1:10
  I don't wanna give y'all that.
• 1:11
  So alright.
• 1:13
  So, Paul, you've been on ice the longest.
• 1:15
  So I'm coming to you first, then you, Catherine, then you, Donna.
• 1:19
  So first question, what is your favorite podcast?
• 1:23
  Easy peasy.
• 1:24
  I like even Joe so I just last week ago was the first time I listened to it, the Joe Rogans
• 1:30
  Show.
• 1:30
  It's a mixture between, humor education, weird.
• 1:38
  It's it's pretty entertaining.
• 1:41
  Yeah.
• 1:41
  3 hours.
• 1:42
  Listen to that guy.
• 1:43
  I'm shocked.
• 1:45
  You you listen to it in bite sizes.
• 1:48
  Bite sizes.
• 1:49
  Yeah.
• 1:49
  Yeah.
• 1:49
  Yeah.
• 1:49
  For sure.
• 1:50
  Alright, Catherine.
• 1:51
  What's your favorite podcast?
• 1:53
  Okay.
• 1:53
  Since I have 30 seconds, I'm gonna say 2.
• 1:55
  1, I love armchair experts.
• 1:57
  The people he gets are amazing.
• 1:59
  It crosses, you know, politics and entertainment and business.
• 2:03
  I also am really enjoying the Ed Mylet show lately.
• 2:06
  I think he is amazing and a very interesting kind of motivational speaker, and they I really
• 2:12
  resonate with him.
• 2:13
  So I'm enjoying both of those.
• 2:14
  Love it.
• 2:15
  Love it.
• 2:15
  Alright, Donna.
• 2:16
  What's your favorite podcast?
• 2:17
  Serial killers.
• 2:20
  Say it one more time.
• 2:21
  Serial killers.
• 2:23
  Serial killers.
• 2:24
  Okay.
• 2:24
  I'm so serious.
• 2:26
  Serial killers is my favorite podcast and quite honestly, you can learn a lot about the
• 2:31
  psychology of marketing by listening to it.
• 2:34
  Fascinating.
• 2:35
  Fascinating.
• 2:37
  I had to check that out.
• 2:38
  I've never watched never listened to that.
• 2:40
  Alright.
• 2:41
  Question 2.
• 2:43
  Catherine, I'm coming to you first, then you, Donna, then you, Paul.
• 2:47
  Alright.
• 2:47
  What is your favorite business app?
• 2:50
  Favorite business app, Katherine.
• 2:54
  Probably slack.
• 2:55
  Probably the app, Slack.
• 2:57
  Alright.
• 2:58
  Donna, what's your favorite app?
• 3:00
  Cartra.
• 3:02
  Cartra.
• 3:03
  Okay.
• 3:04
  Love it.
• 3:04
  Love it.
• 3:05
  Alright, Paul.
• 3:06
  What's your favorite app?
• 3:07
  Click funnels.
• 3:09
  Click funnels.
• 3:10
  Yes.
• 3:11
  Yes.
• 3:11
  Russell Brunson.
• 3:12
  Love it.
• 3:12
  Love it.
• 3:13
  Love it.
• 3:13
  Alright.
• 3:14
  Alright.
• 3:15
  Next question.
• 3:16
  Donna, I'm coming to you first, then you, Paul, then you, Catherine.
• 3:22
  What is your favorite old school marketing tip?
• 3:26
  Favorite old school marketing tip.
• 3:31
  Okay.
• 3:32
  Old old school marketing tip?
• 3:33
  Old school.
• 3:35
  Oh, send out a postcard.
• 3:37
  Postcard mailer.
• 3:38
  Yes.
• 3:38
  Love it.
• 3:39
  Love it.
• 3:39
  Love it.
• 3:40
  Yeah.
• 3:41
  Alright, Paul.
• 3:41
  What's your favorite, old school marketing tip?
• 3:44
  Well, I think Donna would appreciate this.
• 3:47
  The riches are in the niches.
• 3:49
  Absolutely.
• 3:50
  Absolutely.
• 3:51
  I agree.
• 3:52
  100%.
• 3:53
  Catherine, what is your favorite old school marketing tip?
• 3:57
  Mine's like donors, and then it's also mailing, but mailing something that's puffy.
• 4:01
  Like, so giving something away that makes the package a little bit bigger and of interest.
• 4:07
  So you put a promotional product in there or, you know, something that makes it Interesting
• 4:12
  to open.
• 4:13
  I once had a guy mail me a shoe.
• 4:15
  He said he was trying to get his foot in the door, so I get it.
• 4:20
  Hey.
• 4:20
  Postcards got a 100% open rate.
• 4:26
  That, right?
• 4:27
  No.
• 4:27
  Direct mail is definitely coming back.
• 4:29
  People forget about but direct mail is important.
• 4:31
  Alright.
• 4:32
  Last question, guys, and I'm coming to Paul you first, Donna, you second, Catherine, you third.
• 4:39
  What is the best business book you've ever read?
• 4:42
  Best business book?
• 4:44
  This might be a nontraditional answer, but some of my greatest wisdom and greatest insight,
• 4:50
  that I apply to my business, my life, everything is God's word, the Holy Bible.
• 4:57
  Now that's the first time I've heard that, but I'll take it.
• 5:00
  I'll take it as a business guide.
• 5:02
  For sure.
• 5:02
  I know it's a good book, anyway.
• 5:04
  Alright.
• 5:05
  Alright.
• 5:06
  Donna, what you got?
• 5:07
  What's your favorite business book?
• 5:09
  Seriously, Paul.
• 5:10
  Okay.
• 5:11
  Because mine is outwitting the devil.
• 5:19
  Come.
• 5:19
  Devil some angels.
• 5:20
  What was it?
• 5:24
  I'll win the devil.
• 5:25
  You guys are hitting us with some new stuff.
• 5:27
  We I'll pray for you.
• 5:28
  I'll pray for you.
• 5:28
  That far, I guess.
• 5:30
  Never quite heard that.
• 5:31
  Alright, Catherine.
• 5:32
  Lord, what is your book?
• 5:34
  Yeah.
• 5:34
  Really?
• 5:35
  Yeah.
• 5:35
  Wait.
• 5:36
  Every few years, I do re reread the e myth.
• 5:40
  I mean, I just think working working on your business instead of in it is a constant
• 5:46
  constant challenge for me this.
• 5:48
  And so every few years, I reread it.
• 5:51
  I love that book too.
• 5:52
  My favorite book is Disrupt You by Jay Salmon because he says in order to disrupt the world,
• 5:58
  the first person you have to disrupt is yourself.
• 6:01
  So thank you guys so much.
• 6:03
  You have been such an amazing bunch of guests please check out Paul Getter, the internet
• 6:10
  marketing nerd.
• 6:10
  Go to Paul Getter.com.
• 6:12
  Thank you so much to sales expert.
• 6:15
  Katherine Brown, go grab her book how good humans sell.
• 6:18
  And, absolutely, if you are a coach in need of direction, you need Donna St.
• 6:22
  Louis.
• 6:23
  Check out her coaching programs at firebrand.net, and fire is spelled with a y.
• 6:29
  Alright.
• 6:30
  If you are interested in learning about what kind of bond you might be, I want you to head
• 6:34
  over to boss quiz.com and get your complete business profile so that you can figure out the
• 6:40
  right business opportunity for you.
• 6:43
  Thank you all for joining me for another edition of the small biz chat podcast.
• 6:47
  You know, our mission here is to end a small business failure.
• 6:51
  I'm Melinda Emerson, the small business lady, and I wanna leave you with this.
• 6:55
  You never lose in business.
• 6:57
  Either you win or you learn.
• 6:59
  God bless everybody.
• 7:01
  Thanks for listening to the Small Biz chat podcast with Melinda Emerson.
• 7:06
  Subscribe to this podcast wherever you listen to podcasts, and join us next Wednesday for
• 7:11
  more fantastic information and interviews.
• 7:14
  You can find more sources and small business success strategies by visiting Melinda's
• 7:18
  website succeed as your own boss.com.
• 7:22
  Thanks again for listening, and we'll see you next week.