How to Build, Manage and Mobilize Customer Communities: Q&A with Nick Jordan
We pack a lot into this episode as I talk to Nick Jordan, CMO at Logic Inbound.
Among other things, I ask him what are some of the challenges you've found in trying to build a marketing community? Sometimes we try to produce marketing events, and well-meaning people don't always come out in the way that some other groups, like IT and others, might do. So why do you think that is, and what are some keys to actions when trying to build that active marketing community?
What are some of the ways you, or some of the formats of community you find the most successful? Is it lunch and learns, is it…
The skinny
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