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The Innovation Behind Roofing Granules

In this episode of Roofing Road Trips®, Heidi J. Ellsworth visits the 3M Innovation Center in Minnesota to talk with Randy Morgan about the evolving role of roofing granules. From helping prevent black algae streaks to supporting cool-roof performance and reducing smog, they explore how granule technology is helping roofs do more than protect a building. Contractors will learn how these innovations can add performance, environmental value and stronger talking points to the roofing systems they offer.

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