Latest / Pricing Power Podcast with Fexingo: How Businesses Set Prices, Raise Margins, and Win Customers
How Starbucks Turned Latte Art Into Profit
In this episode, we examine how Starbucks transformed a simple coffee drink into a premium-priced asset class. We explore the specific mechanics of their value proposition, from customization options to store ambiance, and analyze how they maintained price power even as inflation squeezed consumer wallets in early twenty twenty six. The conversation digs into the data behind their loyalty program, the psychological pricing strategies used in their menu engineering, and why customers willingly pay a significant premium for what is essentially roasted beans and milk. We also look at the…
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