Auto Shows Are Quietly Driving ROI (But Dealers Aren’t Paying Attention) with Jennifer Morand
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Auto shows aren’t dead—they’re just getting started, and Jennifer Morand is helping to rewrite the playbook.
On this episode of Auto Collabs, the crew welcomes Jennifer Morand—the incoming chairwoman of the Automotive Experience Alliance (AEA) and powerhouse behind the Chicago Auto Show. She’s on a mission to make auto shows more than just shiny cars on display—instead, she’s building immersive, data-backed experiences that matter. Think ride-and-drives, EV demo tracks, overlanding zones, craft‑beer tastings, and “miles per hour” runs—all tailored to bring genuine engagement…
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