Episode 6 - Claiming Space in a Competitive World: The Blueprint for Fierce Founders. Melissa Burdick, PacVue
In this episode of SHeCOMMERCE, Cristina and Jacqui sit down with Melissa Burdick, co-founder and president of Pacvue—and newly recognized as a Commerce Media Power 100 honoree by The Drum. From her early days at Amazon to bootstrapping, following a major health scare that sharpened her resolve to build the company she always knew she wanted to create.
We dig into what it really takes to go from corporate to “hell yeah” moment when product-market fit became undeniable (hello, first paying customer in six months).
On the industry side, Melissa calls BS on one of the biggest retail media…
The skinny
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