Vendasta buys MatchCraft, Business required vax shows path, TLDR bill requires TOS simplification
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Vendasta, which provides an app store for agencies, has acquired PPC pioneer MatchCraft. The acquisition will fill out Vendasta core marketing offerings with paid ad campaigns and allow more traditional media companies to transition more easily from an ad model to a full service digital marketing model.
Despite Supreme Court refusal to require businesses to vaccinate their employees, those companies that are requiring vaccination are seeing success despite Omichron. Case in point is United Airlines which has 3000 of their 47,000 employees out with Covid has seen no…
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