Latest / First and 16 Podcast - Big 12 College Football and College Basketball
Big 12 Goes Wall Street: Inside the RedBird Deal That Changes College Sports Forever
The Big 12 just made one of the most aggressive financial moves in college sports history—and it's not what you think. On this episode of First and 16, we break down the conference's newly approved partnership with RedBird Capital and what it really means for the future of college athletics. While it's being labeled a "private equity" move, the details tell a much more strategic story: no ownership stake, no revenue control—but a massive push toward commercialization, investment, and new money streams. We dive into the three pillars of the deal approved yesterday: A $12.5 million capital…
The skinny
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