#178: Customer Escape Hatches

Developing Perspective · Mar 27, 2014 · 14m

After taking credit ;) for Apple’s experiments in search improvements I dive into a few changes to the App Store that could improve doing business in the store.

Make the App Store Refund policy more obvious

I really don’t understand why Apple makes the refund process so opaque and awkward. I know from my own experience in physical stores that a clear and easy refund policy helps drive sales. It is far better than a ‘trial-mode’ because it sustains the value of the app (rather than giving it away for free then asking for money later). However, it still maintains that escape hatch for purchases…