Latest / Imagine If with Doone Roisin | Health, Wealth & Wisdom for Women (formerly Female Startup Club Podcast) / Fave Hits: 6 Quick Questions with Alexandra Fine, Founder of Dame (part 2)
Transcript
- 0:00Welcome back. Here are the six quick questions. Question number one is, what's your why? Why are you doing what you're doing? I do what I do because I believe sexual pleasure is important and I want people to know it and to rethink about it.
- 0:28And to have more pleasure. A hundred percent. We all need it. Question number two, what's been the number one marketing moment that made the business pop? I think it's when we sued the New York City Subway system. It's a pretty big one. That was a pretty big one. We were also on Megyn Kelly's Today Show. That was a big moment for us. And the first Indiegogo campaign was a large moment for us. Mm-hmm.
- 0:59Question number three is where do you hang out to get smarter? What are you reading to or listening to or subscribing to that would be good for other founders to take note of? There's just so many. I have an executive coach and that's so helpful. And I like reading Professor G, Scott Galloway stuff around marketing. He's really informative and interesting. I do love reading too.
- 1:29Netflix book, the No Rules Rules. Oh, I didn't know that one. I haven't heard of it. And then I also do find that, like, another book I read that I did think was really helpful, too, was, like, The Way of Integrity by Martha Beck. So I really also like things that help me just sit and get in tune with, like, who I am and what I want. So...
- 1:54I'm going to link them all in the show notes for anyone who wants to check those out. Question number four is how do you win the day? What are your AM or PM rituals and habits that keep you feeling happy and successful and motivated? Honestly, I am a really big fan on five minute journal, but now I often just like yell them out loud at my husband, like just the three things I'm grateful for. Like what would make today a great day? I love that question. Thinking about that in the morning.
- 2:24And then spending some quality time with my daughter is really nice. And usually that happens in the morning. And then like a joint at night is, you know, really helpful for me. Winds down the day. Yeah. Winds down the day. Sometimes I think it's even just the breathing exercise of just like sitting outside and like, I think I'm doing something. So that makes it okay to slow down.
- 2:51And then really it just slowed down and it's so nice. And I have so many good ideas or I think they're good. And I smoke or if I go for a walk or if I just do something that really helps me slow down, I realize like I can think better because I can be go, go, go, go, go a lot of the time.
- 3:12Yeah, that's awesome. I love that. Question number five is if you were given $1,000 of no strings attached to grant money, where would you spend that in the business? And it's to highlight, I know it's not a lot of money, it's to highlight where the most important spend of a dollar is for you. It's a great question. I think for, they're tough because every channel, depending on what we're doing in each channel can be different.
- 3:40So, and I think, you know, getting hung up on the thousand dollars, like affiliate marketing has been really powerful for us. So I think a thousand dollars into press in some way, I think it would be like towards somebody that could help me do press, which is, I think, interesting. Because I think a lot of times PR agencies can feel like hard to see the return on. So that's been really, that's where I'd put it.
- 4:05And last question, question number six is how do you deal with failure? What's your mindset and approach when things don't go to plan and fall to pieces? I think taking a second to realize what did work is really helpful and honoring that. Because I also think that as a leader, sometimes things can seem really successful, but it doesn't meet your expectation. And like
- 4:30But your team still worked really hard. And there was a lot of things that were really successful. So making sure that like I take the time to see that and acknowledge it. Also, not only is it good for the team, but then I realized that it helped me too. So there's that. And yeah, just I think taking a second to see what was successful about it. There is always a learning. Always a learning. So true.
- 4:57And it's okay to fail, you know, like failure's good. So like honoring that I think is important. I'm so with you. It's still hard sometimes, you know? It is hard sometimes. It is. Sometimes you're like, I don't want to get out of bed today. Yeah. I also want to say a thousand dollars, maybe the UX, you know, like,
- 5:21Sometimes a little change in your conversion rate and your website can make a huge difference in everything else you're doing. So bottom of the funnel, really good too. Love that. Haven't had that on the show as one of the answers. So grateful for it. This was so fun. Thank you so much for coming on the show and sharing bits and pieces of your story and what you're doing in the world. You're just a superstar. I love it. Thank you.
- 5:53Hey, it's June here. Thanks for listening to this amazing episode of the Female Startup Club podcast. If you're a fan of the show and want even more of the good stuff, I'd recommend checking out femalestartupclub.com where you can subscribe to our free newsletter. We send it out weekly covering female founder business news, insights and learnings in D2C, and interesting business resources.
- 6:18And if you're a founder building an e-commerce brand, you can join our private network of entrepreneurs called Hype Club at femalestartupclub.com forward slash Hype Club. We have guests from the show joining us for intimate Ask Me Anythings, expert workshops, and a group of totally amazing, like-minded women building the future of D2C brands.
- 6:40As always, please do subscribe, rate and review the show and post your favorite episodes to Instagram stories. I am beyond grateful when you do that.
- 6:57Hey, it's June here. Thanks for listening to this amazing episode of the Female Startup Club podcast. If you're a fan of the show and want even more of the good stuff, I'd recommend checking out femalestartupclub.com where you can subscribe to our free newsletter. We send it out weekly covering female founder business news, insights and learnings in D2C, and interesting business resources.
- 7:21And if you're a founder building an e-commerce brand, you can join our private network of entrepreneurs called Hype Club at femalestartupclub.com forward slash Hype Club. We have guests from the show joining us for intimate Ask Me Anythings, expert workshops, and a group of totally amazing, like-minded women building the future of D2C brands.
- 7:44As always, please do subscribe, rate and review the show and post your favorite episodes to Instagram stories. I am beyond grateful when you do that.