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How an 87-Year-Old Midwest Company Keeps Reinventing Itself | Jack Walker, Walker
On today's show I sat down with Jack Walker, fourth-generation leader and president of Walker, an Indianapolis-based experience management consulting firm. It was founded as Walker Research in 1939 by Dorothy "Tommy" Walker and is now 87 years old.
Jack shares the company's origins of door-to-door interviews about radio ads and grocery stocking, its expansion after his great-grandfather's sudden death, and innovations like the nation's first consumer test kitchen, later evolving through phone surveys, web surveys, and today's AI-driven customer intelligence.
Walker, a platinum Qualtrics…
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