Latest / Omni Talk Retail / Online Grocery Breaks Records Despite Budget Constraints | Fast Five Shorts
Transcript
- 0:00November
- 0:00extended
- 0:01its
- 0:01$10
- 0:01billion
- 0:02online
- 0:03grocery
- 0:03sales
- 0:04streak
- 0:04to
- 0:05five
- 0:06months,
- 0:06according
- 0:06to
- 0:07a
- 0:07joint
- 0:07Brick
- 0:08Meets
- 0:08Click
- 0:08and
- 0:09Mercatus
- 0:09report.
- 0:09November
- 0:10online
- 0:10grocery
- 0:11sales
- 0:11spiked,
- 0:11making
- 0:12the
- 0:12second
- 0:12time
- 0:13that
- 0:13such
- 0:14sales
- 0:15topped
- 0:15$12
- 0:16billion.
- 0:17Sales
- 0:18reached
- 0:18$12.3
- 0:19billion.
- 0:20That's
- 0:20up
- 0:20by
- 0:20more
- 0:20than
- 0:212.5
- 0:21billion,
- 0:22or
- 0:22more
- 0:22than
- 0:2328%,
- 0:23compared
- 0:24to
- 0:24November
- 0:25of
- 0:252024.
- 0:26All
- 0:27three
- 0:27receiving
- 0:27methods
- 0:28delivery
- 0:28Click
- 0:29and
- 0:29Collect
- 0:29and
- 0:30Ship
- 0:30to
- 0:30Home
- 0:30saw
- 0:31sales
- 0:31increases
- 0:32last
- 0:32month.
- 0:33Brick
- 0:33Meets
- 0:33Click
- 0:34attributed
- 0:34November's
- 0:35online
- 0:35grocery
- 0:36sales
- 0:36growth
- 0:37to
- 0:37higher
- 0:37order
- 0:38frequency
- 0:39users
- 0:39selecting
- 0:40multiple
- 0:40receiving
- 0:41methods
- 0:42as
- 0:42well
- 0:42as
- 0:42higher
- 0:43spending
- 0:43rates.
- 0:44Chris,
- 0:44what
- 0:44are
- 0:44your
- 0:45thoughts
- 0:45on
- 0:45the
- 0:46reported
- 0:46$12.3
- 0:47billion
- 0:48in
- 0:48e
- 0:48grocery
- 0:48volume
- 0:49in
- 0:49November?
- 0:50Oh,
- 0:51and
- 0:51I'm
- 0:51absolutely
- 0:52gobsmacked
- 0:52by
- 0:53this.
- 0:53This
- 0:53statistic.
- 0:54This
- 0:54thing
- 0:54stopped
- 0:55me
- 0:55in
- 0:55my
- 0:55tracks.
- 0:56This
- 0:57headline
- 0:57in
- 0:58in
- 0:58concert
- 0:59with
- 0:59the
- 0:59conversation
- 0:59we
- 0:59had
- 1:00with
- 1:00Chad
- 1:00last
- 1:00week.
- 1:00On
- 1:01our
- 1:01annual
- 1:01awards
- 1:01show.
- 1:02In
- 1:02addition
- 1:02to
- 1:03conversations
- 1:03I've
- 1:03had
- 1:03with
- 1:04many
- 1:04other
- 1:04people
- 1:04via
- 1:05Zoom
- 1:05in
- 1:05the
- 1:05last
- 1:05few
- 1:06weeks,
- 1:06my
- 1:06head
- 1:07is
- 1:07completely.
- 1:07Flipped
- 1:08on
- 1:08what's
- 1:08happening.
- 1:09I
- 1:09alluded
- 1:09to
- 1:09it
- 1:09before,
- 1:10and
- 1:10I
- 1:10think,
- 1:10I
- 1:11think
- 1:11I
- 1:11and
- 1:11I
- 1:11purposely
- 1:12want
- 1:12to
- 1:12put
- 1:12these
- 1:13two
- 1:13headlines
- 1:13right
- 1:13next
- 1:14to
- 1:14each
- 1:14other
- 1:14because
- 1:14I
- 1:14think
- 1:15there's
- 1:15a
- 1:15lot
- 1:15that
- 1:15can
- 1:16be
- 1:16gleaned.
- 1:17From
- 1:17what
- 1:17we
- 1:17just
- 1:17talked
- 1:17about
- 1:18in
- 1:18terms
- 1:18of
- 1:18its
- 1:18applicability
- 1:19to
- 1:19this
- 1:19headline
- 1:20too.
- 1:20Because
- 1:21here's
- 1:21the
- 1:21crazy
- 1:22thing
- 1:22about
- 1:22this
- 1:22statistic
- 1:23is
- 1:24consumers
- 1:24are
- 1:25budget
- 1:25constrained.
- 1:26No
- 1:26doubt
- 1:26about
- 1:26it.
- 1:27Everyone's
- 1:27reporting
- 1:28it.
- 1:28E
- 1:29Grocery
- 1:29should
- 1:30not
- 1:30be
- 1:30going
- 1:30up
- 1:31because
- 1:32it's
- 1:33the
- 1:33more
- 1:33expensive
- 1:34way
- 1:34to
- 1:34get
- 1:34your
- 1:34groceries.
- 1:35Like
- 1:35it
- 1:35shouldn't
- 1:36be
- 1:36happening
- 1:36if
- 1:36you're
- 1:37budget
- 1:37constrained.
- 1:38So
- 1:38then
- 1:38you
- 1:38have
- 1:38to
- 1:38ask
- 1:39yourself,
- 1:39why
- 1:39is
- 1:40that?
- 1:40You
- 1:40know,
- 1:40is
- 1:40it
- 1:41the
- 1:41time
- 1:41savings.
- 1:42That
- 1:42allows
- 1:42you
- 1:42to
- 1:43that
- 1:43gives
- 1:43you
- 1:43back
- 1:44as
- 1:44a
- 1:44consumer?
- 1:44Can
- 1:44you
- 1:44redeploy
- 1:45your
- 1:45efforts
- 1:45and
- 1:45your
- 1:46resources
- 1:46into
- 1:46something
- 1:47else?
- 1:47Or
- 1:48is
- 1:48it
- 1:49the
- 1:49increasing
- 1:49level
- 1:50of
- 1:50price
- 1:50transparency
- 1:51when
- 1:51you're
- 1:51reordering
- 1:52the
- 1:52same
- 1:52items
- 1:52going
- 1:53or
- 1:53getting
- 1:53in
- 1:53the
- 1:54habit
- 1:54of
- 1:54ordering
- 1:54them
- 1:55time
- 1:55and
- 1:55time
- 1:55again
- 1:56from
- 1:56places
- 1:56that
- 1:56you
- 1:56trust,
- 1:57like
- 1:57Walmart,
- 1:57where
- 1:58the
- 1:58loyalty
- 1:58programs
- 1:59are
- 1:59very
- 1:59well
- 1:59understood.
- 2:00And
- 2:01my
- 2:01hunch
- 2:01is
- 2:01it's
- 2:01some
- 2:02combination
- 2:02of
- 2:02the
- 2:03both
- 2:03that's
- 2:03driving
- 2:04this
- 2:04increase
- 2:04in
- 2:04behavior,
- 2:05as
- 2:05well
- 2:06as
- 2:06just
- 2:06the
- 2:06general
- 2:06acclimation
- 2:07of
- 2:07the
- 2:07younger
- 2:08generations
- 2:08to
- 2:09online
- 2:09grocery
- 2:09as
- 2:10well.
- 2:10Which
- 2:11is
- 2:11why
- 2:11I
- 2:11go
- 2:11back
- 2:11to
- 2:11what
- 2:12I
- 2:12said
- 2:12in,
- 2:12you
- 2:12know,
- 2:12the
- 2:13last
- 2:13headline
- 2:13with
- 2:14when
- 2:14it
- 2:14comes
- 2:15to
- 2:15agentic
- 2:16AI
- 2:17online
- 2:17in
- 2:17Grocery
- 2:18in
- 2:18E
- 2:18Grocery,
- 2:19it
- 2:19is
- 2:19going
- 2:20to
- 2:20explode.
- 2:20If
- 2:20we're
- 2:21already
- 2:21seeing
- 2:21this
- 2:21behavior
- 2:22now,
- 2:23when
- 2:23you
- 2:23add
- 2:23a
- 2:23Gen
- 2:24two
- 2:24gone
- 2:24to
- 2:24it,
- 2:24it's
- 2:24going
- 2:25to
- 2:25be
- 2:25one
- 2:25plus
- 2:25one
- 2:25equals
- 2:26Three
- 2:26in
- 2:26terms
- 2:26of
- 2:26the
- 2:26exponential
- 2:27impact.
- 2:27So
- 2:28because
- 2:28the
- 2:28one
- 2:29axiom,
- 2:29and
- 2:29you've
- 2:30already
- 2:30said
- 2:30it
- 2:30on
- 2:30the
- 2:30show
- 2:30once,
- 2:31the
- 2:31one
- 2:31axiom
- 2:31you
- 2:31can
- 2:32take
- 2:32to
- 2:32the
- 2:32bank,
- 2:32which
- 2:32we
- 2:32talk
- 2:33about
- 2:33on
- 2:33the
- 2:33show
- 2:33all
- 2:34the
- 2:34time,
- 2:35we
- 2:35talk
- 2:35about
- 2:35it
- 2:35a
- 2:35lot,
- 2:36is
- 2:36everything
- 2:37always
- 2:37gravitates
- 2:38towards
- 2:38the
- 2:38lowest
- 2:39price
- 2:39when
- 2:39everything
- 2:40else
- 2:40is
- 2:40equal.
- 2:41And
- 2:41for
- 2:41the
- 2:41Kraft
- 2:42macaroni
- 2:43and
- 2:43cheese
- 2:43box,
- 2:43there's
- 2:44no
- 2:44difference
- 2:44in
- 2:45it
- 2:45between
- 2:45where
- 2:46you
- 2:46want
- 2:46to
- 2:46buy
- 2:46it.
- 2:46And
- 2:47so
- 2:47all
- 2:47things
- 2:47are
- 2:47equal
- 2:48and.
- 2:48That'S
- 2:48how
- 2:48things
- 2:49are
- 2:49going
- 2:50to
- 2:50evolve.
- 2:51Yeah.
- 2:52I
- 2:52think
- 2:52the
- 2:52one
- 2:52thing
- 2:52that
- 2:53I
- 2:53wish
- 2:53we
- 2:53had
- 2:54more
- 2:54visibility
- 2:54to
- 2:55in
- 2:55this
- 2:55data
- 2:56set
- 2:56is
- 2:56how
- 2:56much
- 2:57of
- 2:57this
- 2:57is
- 2:57buy
- 2:57online
- 2:58pickup
- 2:58in
- 2:58store.
- 2:59And
- 2:59the
- 3:00reason
- 3:00that
- 3:00I
- 3:00say
- 3:00that
- 3:01is
- 3:01because
- 3:03I
- 3:03think
- 3:03that
- 3:04is
- 3:04there's
- 3:05no
- 3:05cost
- 3:06for
- 3:06that.
- 3:06You
- 3:06know,
- 3:06like
- 3:07e
- 3:07that's
- 3:07considered
- 3:08e
- 3:08grocery,
- 3:09but
- 3:09that's
- 3:09going
- 3:09to
- 3:09pick
- 3:09up
- 3:10your
- 3:10groceries,
- 3:10which
- 3:11I
- 3:11think
- 3:11a
- 3:11lot
- 3:12of
- 3:12people
- 3:12have
- 3:12started,
- 3:13a
- 3:13lot
- 3:13more
- 3:13people
- 3:13have
- 3:14started
- 3:14to
- 3:14do.
- 3:15That's
- 3:15what
- 3:15we're
- 3:15hearing
- 3:15from
- 3:16a
- 3:16lot
- 3:17of
- 3:17the
- 3:17grocery
- 3:17retailers
- 3:18out
- 3:18there,
- 3:18that
- 3:18they've
- 3:18increased
- 3:19curbside
- 3:19pickup
- 3:20capacity
- 3:21from
- 3:21Target
- 3:22to
- 3:22Walmart
- 3:22to
- 3:23Albertsons
- 3:24to
- 3:24H
- 3:24E
- 3:24B.
- 3:24Like
- 3:25everybody's
- 3:25working
- 3:25on
- 3:26how
- 3:26to
- 3:26do
- 3:26this
- 3:27because
- 3:27in
- 3:28a
- 3:28lot
- 3:28of
- 3:28ways
- 3:28it
- 3:29is,
- 3:30it
- 3:30is
- 3:30the
- 3:30easiest
- 3:31way
- 3:31for
- 3:31me
- 3:31to
- 3:32get
- 3:32my
- 3:32groceries.
- 3:33And
- 3:33if
- 3:33you
- 3:33look
- 3:33at,
- 3:34I
- 3:34mean
- 3:34your,
- 3:34your,
- 3:35your
- 3:35most
- 3:36recent
- 3:36grocery
- 3:36experiences,
- 3:37I'd
- 3:38be
- 3:38interested
- 3:38in
- 3:38polling
- 3:39the
- 3:39listeners
- 3:40and
- 3:40even
- 3:40curious
- 3:41from
- 3:42your
- 3:42perspective,
- 3:42Chris,
- 3:42like,
- 3:43has
- 3:43your
- 3:43grocery
- 3:44experience
- 3:45in
- 3:45store
- 3:45been
- 3:46a
- 3:46good
- 3:46one
- 3:46as
- 3:47of
- 3:47late?
- 3:47Like,
- 3:47it
- 3:47seem
- 3:48to
- 3:48me
- 3:49that
- 3:49there's
- 3:49been,
- 3:50you
- 3:50know,
- 3:50shortage
- 3:51of
- 3:51staff.
- 3:52There's
- 3:52sometimes
- 3:53stuff
- 3:53isn't
- 3:53in
- 3:53stock
- 3:53and
- 3:54then
- 3:54you
- 3:54have
- 3:54to
- 3:54go
- 3:54ask
- 3:55somebody.
- 3:55At
- 3:56least
- 3:56when
- 3:56I'm
- 3:56ordering
- 3:57groceries
- 3:57online,
- 3:58I
- 3:58know
- 3:58right
- 3:59away
- 3:59here's
- 4:00what
- 4:00is
- 4:00available
- 4:01and
- 4:01here's
- 4:01what's
- 4:02not.
- 4:02What's
- 4:03not
- 4:03available,
- 4:04it's,
- 4:04it's
- 4:05the
- 4:05fastest
- 4:05possible
- 4:06way
- 4:06for
- 4:07me
- 4:07to
- 4:07get
- 4:07that,
- 4:08that
- 4:08to
- 4:09do
- 4:09checked
- 4:10off
- 4:10my
- 4:10list
- 4:10for
- 4:10the
- 4:10week
- 4:11is
- 4:11either
- 4:11ordering
- 4:12online
- 4:12or
- 4:13doing
- 4:13buy
- 4:13online
- 4:13pickup
- 4:14in
- 4:14store.
- 4:14Plus,
- 4:15I
- 4:15think
- 4:15you
- 4:15have
- 4:15a
- 4:15lot
- 4:15of
- 4:16incentives
- 4:16that
- 4:16have
- 4:16been
- 4:16kicked
- 4:17in
- 4:17to
- 4:17get
- 4:17people
- 4:18who
- 4:18are,
- 4:19who
- 4:19have
- 4:19maybe
- 4:19started
- 4:20this
- 4:20behavior
- 4:21to
- 4:21continue
- 4:21this
- 4:22behavior.
- 4:22You
- 4:22have
- 4:23Target
- 4:23giving
- 4:23several
- 4:24deals
- 4:24on
- 4:24Shipt.
- 4:25You
- 4:25have
- 4:25Walmart
- 4:26plus
- 4:26giving
- 4:26a
- 4:27pretty
- 4:27significant
- 4:28amount
- 4:28of
- 4:28cash
- 4:29back
- 4:29in
- 4:29Walmart
- 4:30cash.
- 4:30If
- 4:30you
- 4:30shop,
- 4:32if
- 4:32you
- 4:32shop,
- 4:32you
- 4:33know,
- 4:33from
- 4:33as
- 4:33a
- 4:33Walmart
- 4:34plus
- 4:34member
- 4:34or
- 4:34as
- 4:35a
- 4:35Walmart
- 4:35member.
- 4:36And
- 4:36then
- 4:36you
- 4:37have
- 4:37Instacart
- 4:37giving
- 4:38deals
- 4:38to
- 4:38SNAP
- 4:38participants
- 4:39too,
- 4:39which
- 4:39I
- 4:39think
- 4:40all
- 4:40of
- 4:40this
- 4:40comes
- 4:41into
- 4:41one,
- 4:41fueling
- 4:42customer
- 4:43behavior
- 4:44to
- 4:44realize
- 4:45that
- 4:46Maybe
- 4:46it's
- 4:47worth
- 4:47a
- 4:47little
- 4:47bit
- 4:47of
- 4:47extra
- 4:48money
- 4:48to
- 4:48have
- 4:49your
- 4:49groceries
- 4:49delivered.
- 4:51It's,
- 4:51it's
- 4:51a
- 4:52better
- 4:52experience
- 4:53overall
- 4:53when
- 4:54you
- 4:54just
- 4:54come
- 4:54pick
- 4:54it
- 4:55up
- 4:55and
- 4:55you
- 4:55don't
- 4:55have
- 4:55to
- 4:55deal
- 4:56with
- 4:56going
- 4:56and
- 4:56walking
- 4:57around
- 4:57the
- 4:57store
- 4:57and
- 4:57taking
- 4:58up
- 4:58time.
- 4:58And
- 4:59I,
- 4:59I'd
- 4:59be
- 4:59curious,
- 5:00you
- 5:00know,
- 5:01what
- 5:01the,
- 5:01what
- 5:01the
- 5:01breakout
- 5:02is
- 5:02for
- 5:03cost
- 5:03for
- 5:04delivery
- 5:04over
- 5:05and
- 5:06what
- 5:06the
- 5:06value
- 5:06of
- 5:06people's
- 5:07time
- 5:07is
- 5:07worth.
- 5:08And
- 5:08if
- 5:08they're
- 5:09just
- 5:09going
- 5:09to
- 5:10the
- 5:10point
- 5:10where
- 5:10they're
- 5:10like,
- 5:10this
- 5:11is
- 5:11something
- 5:11that
- 5:12I
- 5:12don't
- 5:12have
- 5:12to
- 5:12think
- 5:12about
- 5:13anymore.
- 5:13One
- 5:14click
- 5:14and
- 5:14done
- 5:15and
- 5:15I
- 5:15pick
- 5:15it
- 5:15up
- 5:16on
- 5:16my
- 5:16schedule
- 5:17or
- 5:17have
- 5:17it
- 5:17delivered
- 5:17when
- 5:18it's
- 5:18convenient
- 5:18for
- 5:18me.
- 5:19Yeah,
- 5:19I
- 5:19think
- 5:20what
- 5:20I'd
- 5:20say
- 5:20to
- 5:20that
- 5:20is,
- 5:20you
- 5:21know,
- 5:21the,
- 5:21the
- 5:21sales
- 5:21are
- 5:21up
- 5:21across
- 5:22the
- 5:22board.
- 5:22So
- 5:22your
- 5:23point
- 5:23about
- 5:23curbside
- 5:23pickup,
- 5:24you
- 5:24know,
- 5:24potentially,
- 5:25but
- 5:25like
- 5:25the
- 5:25sales
- 5:25are
- 5:26up
- 5:26across
- 5:26the
- 5:26board.
- 5:26Ship
- 5:27to
- 5:27home
- 5:27delivery.
- 5:28Ship
- 5:28to
- 5:28home
- 5:29being.
- 5:31I
- 5:31can
- 5:32never
- 5:32remember
- 5:32which
- 5:32one
- 5:32is
- 5:32shipped
- 5:33to
- 5:33home
- 5:33and
- 5:33which
- 5:33one's
- 5:33delivery,
- 5:34but
- 5:34one
- 5:34is
- 5:34like
- 5:35direct
- 5:35from
- 5:35Walmart,
- 5:35the
- 5:36other
- 5:36one
- 5:36is
- 5:36via
- 5:36Instacart.
- 5:37So
- 5:38like,
- 5:38you
- 5:38know,
- 5:38so
- 5:39like,
- 5:39it's.
- 5:39Just,
- 5:39they're
- 5:39up,
- 5:40it's
- 5:40just
- 5:40up
- 5:40across.
- 5:40The
- 5:41board,
- 5:41which
- 5:41is
- 5:41just
- 5:41absolutely
- 5:42insane
- 5:42to
- 5:42me.
- 5:43And
- 5:43the
- 5:43cost
- 5:43for
- 5:44that
- 5:44stuff
- 5:44is
- 5:44going
- 5:44down.
- 5:45Like,
- 5:45that's
- 5:45a,
- 5:45that's
- 5:46the
- 5:46thing
- 5:46too
- 5:46that
- 5:46I
- 5:47think
- 5:47that
- 5:47isn't
- 5:48factored
- 5:48in.
- 5:48Like
- 5:49I
- 5:49was
- 5:49saying,
- 5:49like,
- 5:50I
- 5:50just
- 5:50did
- 5:50a
- 5:50Walmart
- 5:51plus
- 5:51delivery
- 5:51and
- 5:52I
- 5:52got,
- 5:52you
- 5:52know,
- 5:53$15
- 5:54back
- 5:54in
- 5:54Walmart
- 5:55cash
- 5:55for
- 5:55my
- 5:55grocery
- 5:56order
- 5:56for
- 5:56the
- 5:56week.
- 5:57Like
- 5:57that.
- 5:57Yeah,
- 5:58right
- 5:58there.
- 5:58Paid
- 5:59$98
- 5:59for
- 5:59the
- 6:00Walmart
- 6:00plus
- 6:01subscription
- 6:01at
- 6:01some
- 6:02point.
- 6:02So
- 6:02like,
- 6:02I
- 6:02don't
- 6:03know
- 6:03that
- 6:03the
- 6:03cost
- 6:03is
- 6:04actually
- 6:04going
- 6:04down.
- 6:05You
- 6:05know,
- 6:06it
- 6:06may
- 6:07feel
- 6:07that
- 6:07way,
- 6:07but
- 6:08I
- 6:08don't
- 6:08know
- 6:08that
- 6:08it
- 6:08actually
- 6:09is.
- 6:09And
- 6:09I
- 6:09don't
- 6:09know
- 6:10if,
- 6:10I
- 6:10don't.
- 6:10Know
- 6:10if
- 6:10it
- 6:10is
- 6:11across
- 6:11the
- 6:11market
- 6:11either.
- 6:12Right.
- 6:12So
- 6:12that's
- 6:13the
- 6:13other
- 6:13point
- 6:13of
- 6:13this.
- 6:13But
- 6:14like,
- 6:14you
- 6:15know,
- 6:15it's
- 6:15just,
- 6:15it's.
- 6:15Just
- 6:15so
- 6:16fascinating
- 6:16to
- 6:16me
- 6:17that
- 6:17it's
- 6:17right
- 6:17now
- 6:19and
- 6:19this
- 6:19is
- 6:19across
- 6:19all
- 6:20of
- 6:20grocery,
- 6:20right?
- 6:21So
- 6:21Walmart
- 6:21is
- 6:21A,
- 6:22is
- 6:2225%
- 6:23of
- 6:23the
- 6:23grocery
- 6:23business,
- 6:23but
- 6:24there's
- 6:24still
- 6:2475%
- 6:25that's
- 6:26operating
- 6:26in
- 6:26a
- 6:26different
- 6:26way
- 6:27too.
- 6:27So
- 6:27like,
- 6:28man,
- 6:28it's
- 6:29just,
- 6:29it's
- 6:29just
- 6:29wild.