Latest / The Copywriting Podcast with Fexingo: Sales Letters, Headlines, and Persuasive Writing
How a Fictional Character Sold a Million Books
In this episode of The Copywriting Podcast, Lucas and Luna explore how a fictional character's voice in a direct mail piece sold over a million books. They break down the 1993 'Dead White Man's Clothes' letter written by copywriter John Caples for a book about African American history, which used a first-person narrative from a dead historical figure to create emotional resonance. The hosts discuss why this technique worked, how it built trust and curiosity, and how modern copywriters can adapt it for email and landing pages. They also touch on the ethics of using…
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