From attention to intention: Adam O’Daniel on the future of mortgage marketing
On this episode of Power House, Zeb Lowe sits down with Adam O’Daniel of Guild Mortgage to discuss one of the defining challenges facing housing professionals today: building trust in an era where information is everywhere and credibility is harder to earn than ever.
Drawing from recent consumer research, O’Daniel explains why younger buyers increasingly trust friends, family, online communities and digital content more than traditional financial institutions. For lenders and real estate professionals, that shift changes the game. Trust is no longer inherited through a logo or brand name—it…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.