1750: AvidPlay and the Tech Making Music Distribution Seamless
AVID empowers media creators with innovative technology and collaborative tools to entertain, inform, educate and enlighten the world. For example, AvidPlay, Avid's subscription-based, independent music distribution service, now allows independent artists and labels to distribute their Dolby Atmos tracks directly to Apple Music's Spatial Audio. Apple Music is the latest streaming service with the largest user base to receive Atmos tracks directly from AvidPlay. In addition, the distribution service has delivered immersive audio to Amazon Music and TIDAL since 2020. Avid is the only provider…
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