
You'll Watch This, Agree With Everything, and Change Nothing
Most business owners watch, nod along, and go right back to what they were doing. This video is for the ones who don't.
I'm answering 9 questions submitted by subscribers — the ones that actually matter: why discounts are hurting your brand, what marketing is actually working in 2026, when grinding is a sign of a failed strategy, how to stack value so price stops being the decision, and more.
No fluff. No theory. Just the thinking that moves the needle.
Pick one thing from this video. Work on it this week.
0:00 Intro
00:55 The Discount Trap
07:14 What Marketing Actually Works in 2026
14:49…
The skinny
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