Latest / Franchise Conversations with Fexingo: Buying, Running, and Scaling Franchise Businesses
How Franchisees Are Using Co-Branding to Boost Revenue
In this episode of Franchise Conversations with Fexingo, Lucas and Luna explore how franchisees are increasingly turning to co-branding—operating two or more brands under one roof—to drive traffic, optimize real estate, and increase average ticket sizes. They examine the case of a Taco Bell and KFC combo unit that saw a 20 percent lift in lunch sales compared to standalone locations. The hosts break down the economics: shared kitchen overhead, cross-brand customer acquisition, and the delicate balance of brand equity. They also discuss the risks, including operational complexity and brand…
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