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Manufacturer Direct D2C and the Future of Independent Pharmacy | TWIRx Special Series
In this IPC-sponsored episode, Todd Eury explores how manufacturer-direct programs, direct-to-consumer channels, cash-pay models, specialty carve-outs, and new reimbursement structures are reshaping medication access and independent pharmacy. Joining the conversation are Shelley Bailey of Independent Pharmacy Cooperative and Sammy Salem, Principal Owner and COO of Vios Health and an Executive Board Member of the American Arab Pharmacists Association. Manufacturer-direct care is often associated with websites, telehealth, and mail-order fulfillment—but it does not have to exclude community…
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