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Your Shopify Data Might Be Lying To You
EP 158 - Your Shopify Data Might Be Lying To You
What if your Shopify reports are lying to you?
In this episode of The Business of Apparel Podcast, Rachel explains one of the most overlooked problems in e-commerce: bad data structure. If your product naming, SKUs, and systems aren't standardized, your reports can mislead you, causing poor product decisions, wasted marketing dollars, and stalled growth.
Rachel breaks down how inaccurate reporting happens, why clean Shopify data is critical for scaling, and how to identify the products actually driving unit sales, revenue, and profit inside…
The skinny
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