Latest / The Indie Hacker Podcast with Fexingo: Solo Developers, SaaS Side Projects, and Independent Tech
How a Solo Dev Built a SaaS Via Cold Email
Lucas and Luna explore the story of a solo developer who built a profitable SaaS product entirely through cold email outreach. They break down how Sarah Chen, a former data analyst, identified a niche problem for small law firms, built a document-review tool, and landed her first 50 customers by sending personalized emails to partners at boutique legal practices. The episode examines her email templates, follow-up cadence, and the pivot from a generic product to one tailored for immigration attorneys. Listeners learn the specific tactics that generated a 12% reply rate and converted 8% of…
The skinny
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