Latest / RedTech daily podcast - Powered by AI / Beasley Media's AI Adoption, Tieline's Italian Partnership, and Podcast Quality Innovation
Transcript
- 0:00Welcome to the RedTech daily podcast, powered by AI.
- 0:04I'm Marguerite Clark.
- 0:06Today, we're covering Beasley Media Group's deployment of the Futuri AI platform, Tieline's
- 0:11new Italian distributor, and Mission Media's podcast inventory quality score.
- 0:19Beasley Media Group has rolled out Futuri’s TopLine Enterprise AI revenue intelligence
- 0:24platform across all its markets under a multi-year agreement.
- 0:28This U.S.
- 0:29multiplatform media company aims to enhance its sales operations with AI tools for prospecting,
- 0:35account research, and client outreach.
- 0:38The platform integrates sales, audience, and market intelligence, helping Beasley’s teams to
- 0:44better understand each client’s business and local market opportunities.
- 0:48The deployment is expected to reduce administrative work, allowing sellers more time
- 0:53to develop client relationships and marketing strategies.
- 0:58Tieline has appointed BVMedia as its distributor in Italy for IP audio codecs, AoIP
- 1:04networking systems, and remote production products.
- 1:07This partnership allows Italian broadcasters local access to Tieline’s full product range,
- 1:13including the Gateway Nexus, a 32-channel high-density AoIP codec, and the ViA Duo, a
- 1:20compact IP codec for remote production.
- 1:23Tieline aims to help broadcasters modernize operations with flexible and reliable IP-based
- 1:29solutions.
- 1:32Mission Media, a media monetization company based in New York, has introduced a proprietary
- 1:37Quality Score to its Content Hub podcast advertising platform.
- 1:42This new feature helps advertisers and agencies better evaluate podcast inventory by
- 1:48considering factors like audience size, downloads, and Apple listener ratings.
- 1:53Each show undergoes an invalid traffic verification process before being classified as
- 1:58Premium, Long-Tail, or Unverified.
- 2:02CEO David Krulewich emphasizes the score as an objective measure, opening premium status to
- 2:07more than just large media groups.
- 2:10That's it for today's episode of the RedTech daily podcast, powered by AI.
- 2:15To read the full articles, visit redtech.pro.
- 2:19I'm Marguerite Clark, and thank you for joining us.
- 2:23Have a great day!