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You Should Test That! by Chris Goward - Book Summary
“Stop Guessing, Start Testing: The Conversion Framework”
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Title: You Should Test That!
Author: Chris Goward
Category: Sales, Branding & Marketing, Startups & Entrepreneurship, Career Growth, Motivation & Self-Improvement
If you had to guess why most websites fail to convert, what would you say? Sam opens with that question, and Sophie's answer — because they're guessing — is the whole book in two words.
They walk through Chris Goward's…
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