Latest / Click & Convert with Maria Sparagis
#239 The Silent Revenue Killer: Fixing 'Do Not Honor' Declines
Your customers are trying to buy. Their cards are valid. Yet the transaction still gets declined.
Do Not Honor is one of the most misunderstood credit card decline codes, and for many businesses it's quietly costing thousands in lost revenue every month. Most merchants assume these sales are gone for good when, in reality, many of them can be recovered.
In this episode, Maria explains what Do Not Honor declines actually mean, why banks issue them, and how to determine whether your decline rate is normal or a sign of a bigger problem. She also walks through the strategies merchants use to…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.