187: The Whole Truth about Brand Communities
The Whole Truth Foods founder Shashank Mehta is a rare breed of a CEO who is also a creator. 🌟 A lifelong student of the content & community game, Shashank’s content journey started as a stand-up coming on YouTube, long before he became the face of The Whole Truth.
On this episode of Matrix Moments, Shashank goes deep on content & community, sharing with candour in a deep chat with Vikram Vaidyanathan. Here are 4 big takeaways around building brands through content & community for founders:
1. Founders must be clear on the WHAT of their content marketing, the HOW is easier with modern tools…
The skinny
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