Latest / Lawyers Weekly Podcast Network
The Boutique Lawyer Show: Getting maximum mileage out of your marketing
There has been a shift, marketing expert Aleks Czerwinski says, away from traditional business presentation towards establishing emotional connections with clients and communities. Therefore, being authentic is imperative if a firm's marketing campaigns are to tell a story and resonate broadly.
On this episode of The Boutique Lawyer Show, host Jerome Doraisamy is joined by Pump Me Up founder Aleks Czerwinski to discuss her career to date in marketing and how she came to work with and for law firms, her broad perception of how well law firms in Australia are doing with their marketing efforts…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.