Whitelisting: Turning Non-brand Pages Into Your ROAS Engine
This week Brad, Zach & Andrew tear into whitelisting, the practice of running Meta ads from a page that isn't your brand's page. They walk through the wins of how well they work and dissect what is actually moving the needle: the creative or the non-branded page. They cover the different page types brands should be testing along with creating a scalable process to gaining new whitelisted creatives.
And lets not forget the one Meta Ads Library hack that lets you spy on any competitor's whitelisted ads.
Key Takeaways:
How duplicating an existing ad but changing only the Facebook page unlocked a…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.