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EP 92 "They Bought Once — Now What? The Retention Machine"
They Bought Once — Now What? The Retention Machine | Crossroad Conversations Ep. 92
Anybody can sell a car once. An 80-year, four-generation business runs on repeat families — not first-timers. In this episode, Matt, Shelby, and Taylor break down the systems, moments, and mindset that decide whether a customer comes back or drifts down the road.
It costs roughly 5x more to win a new customer than to keep one you already have — so why do most businesses pour everything into the sale and ignore what happens after? The Lewis brothers dig into the retention machine: where customers slip through…
The skinny
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