How Billion-Dollar Brands Use Influencers to Drive Sales (And How You Can Too)
What if the fastest way to grow your business wasn't building your own following, but tapping into someone else's?
Some of the world's biggest brands, including SKIMS, Good American and Poppi, have turned influencer partnerships into billion-dollar businesses. But behind those familiar faces are some incredibly smart business strategies that most entrepreneurs aren't taking advantage of.
In this episode of Make It Happen, I'm joined by producer Holli to break down the business behind influencer marketing, how these partnerships actually work and why having the most followers doesn't…
The skinny
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