The $700B Green Building Founder Who Realized It Wasn't Enough - David Gottfried
Whathappens when you spend 40 years building a $700 billion global movementspanning 85 countries—only to realize the planet is still degrading, yourmarriage has collapsed, and your physical body is broken?
DavidGottfried is a Stanford-trainedengineer, founder of the U.S. GreenBuilding Council (USGBC) and the World Green Building Council (WorldGBC), and author of Regen360: An Operating System for a Regenerative Earth.Despite scaling green building into a global standard, David realized thatconventional metrics like growth, profit, and GDP are measuring the wrongscoreboard. Confronting personal…
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