How & why radical generosity works w/ GivingTuesday co-founder Asha Curran (We Can Be S04EP02)

We Can Be - The Heinz Endowments · Aug 11, 2021 · 37m

GivingTuesday co-founder Asha Curran has been key in producing 20 billion social media impressions & raising nearly $2.5 billion dollars to help others in a single year.

Digital generosity platform GivingTuesday was created in 2012 to be, in her words, “an antidote to Black Friday and Cyber Monday, the two days right after Thanksgiving that shamelessly celebrate mass consumption.”

Instead, Asha and co-founder Henry Timms envisioned a simple, open-source, customizable digital giving campaign that could help thousands of nonprofits raise funds in a unified day of giving.

Now, nearly a decade…