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Latest / Smart Agency Masterclass with Jason Swenk: Podcast for Digital Marketing Agencies

The Secret to Running an Agency for 30 Years Without Ever Wanting to Walk Away with Arne Hurty | Ep #930

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Arne Hurty is the founder and Chief Creative Officer of BayCreative, a San Francisco Bay Area B2B technology marketing agency he has been running for 30 years. What started as a $500 illustration job has grown into a full-service agency serving brands like Cisco and ServiceNow — with Arne's son and daughter now working alongside him.

In this episode, Arne and Jason dig into what actually sustains an agency owner over three decades: two business partner buyouts, a full pivot to remote work…

The skinny

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