Latest / The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX
#550: The science of CX with Martha Brooke
While we talk about customer experience a lot on this show, today’s focus is going to be a little different than some of our past conversations. Today we’re going to talk about adding science to customer experience programs, and, more specifically the science of CX surveys.
To help me discuss this topic, I’d like to welcome Martha Brooke, Chief Customer Experience Analyst at Interaction Metrics.
RESOURCES
Interaction Metrics website: https://interactionmetrics.com/
Connect with Greg Kihlström on LinkedIn: https://www.linkedin.com/in/gregkihlstrom
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