The world's most coveted bag: the Birkin
Today we’re tracing the history of the Hermès Birkin bag, and its namesake IT girl, Jane Birkin. The desired bag hit the market in the late 80s, and has become one of the most sought after luxury items in the world. And, influencer trips are extending invites to the customer - are we democratising the influencer marketing tactic?
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The skinny
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