Latest / Omni Talk Retail / Fast Five Shorts | Amazon Revolutionizes Car Buying with Launch of Amazon Autos

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Fast Five Shorts | Amazon Revolutionizes Car Buying with Launch of Amazon Autos · Omni Talk Retail

• 0:00
  Amazon
• 0:00
  is
• 0:01
  officially
• 0:01
  in
• 0:01
  the
• 0:02
  online
• 0:02
  car
• 0:03
  sales
• 0:03
  business.
• 0:04
  According
• 0:04
  to
• 0:04
  TechCrunch,
• 0:05
  Amazon
• 0:05
  expanded
• 0:06
  Monday
• 0:06
  into
• 0:06
  online
• 0:07
  car
• 0:07
  sales
• 0:07
  with
• 0:07
  the
• 0:08
  launch
• 0:08
  of
• 0:08
  Amazon
• 0:09
  Autos,
• 0:09
  an
• 0:10
  e
• 0:10
  commerce
• 0:10
  business
• 0:11
  that
• 0:11
  lets
• 0:11
  customers
• 0:12
  find,
• 0:12
  order,
• 0:12
  and
• 0:13
  buy
• 0:13
  new
• 0:13
  cars,
• 0:13
  trucks,
• 0:14
  and
• 0:14
  SUVs
• 0:14
  from
• 0:15
  dealerships.
• 0:16
  Amazon
• 0:16
  is
• 0:16
  kicking
• 0:17
  off
• 0:17
  the
• 0:17
  new
• 0:17
  endeavor
• 0:18
  with
• 0:18
  Hyundai.
• 0:19
  Hyundai.
• 0:19
  I
• 0:20
  never
• 0:20
  say
• 0:20
  that.
• 0:20
  Right.
• 0:21
  Hyundai.
• 0:22
  Hyundai.
• 0:23
  I
• 0:24
  don't
• 0:24
  know.
• 0:24
  In
• 0:24
  48.
• 0:25
  Hyundai.
• 0:25
  I
• 0:26
  don't
• 0:26
  think
• 0:26
  so,
• 0:26
  but
• 0:26
  Hyundai.
• 0:27
  I
• 0:27
  think
• 0:27
  Hyundai.
• 0:30
  We're
• 0:30
  gonna
• 0:30
  have
• 0:30
  to,
• 0:31
  like,
• 0:31
  cut
• 0:31
  a
• 0:31
  clip
• 0:31
  of
• 0:31
  us
• 0:32
  trying
• 0:32
  to
• 0:32
  say
• 0:32
  this
• 0:32
  because
• 0:33
  it
• 0:33
  is
• 0:33
  ridiculous.
• 0:34
  I.
• 0:34
  I
• 0:35
  want
• 0:35
  to
• 0:35
  say
• 0:35
  Hyundai,
• 0:36
  but
• 0:36
  it's
• 0:36
  not.
• 0:36
  Right.
• 0:37
  Okay.
• 0:37
  Anyway,
• 0:37
  yeah,
• 0:38
  48
• 0:38
  U.S.
• 0:39
  cities
• 0:39
  now,
• 0:40
  including
• 0:40
  Atlanta,
• 0:41
  Boston,
• 0:41
  Chicago,
• 0:42
  L.A.
• 0:43
  new
• 0:43
  York.
• 0:43
  And
• 0:44
  the
• 0:44
  launch
• 0:44
  comes
• 0:45
  more
• 0:45
  than
• 0:45
  a
• 0:45
  year
• 0:45
  since
• 0:46
  the
• 0:46
  e
• 0:46
  commerce
• 0:46
  giant
• 0:46
  announced
• 0:47
  plans
• 0:47
  to
• 0:48
  start
• 0:48
  selling
• 0:48
  vehicles
• 0:48
  on
• 0:49
  its
• 0:49
  website
• 0:49
  in
• 0:49
  the
• 0:50
  second
• 0:50
  half
• 0:50
  of
• 0:50
  2024.
• 0:51
  Amazon
• 0:52
  Autos
• 0:52
  will
• 0:53
  function
• 0:53
  in
• 0:53
  many
• 0:54
  ways
• 0:54
  like
• 0:54
  the
• 0:54
  rest
• 0:54
  of
• 0:54
  the
• 0:55
  broader
• 0:55
  Amazon
• 0:55
  e
• 0:56
  commerce
• 0:56
  ecosystem.
• 0:57
  Shoppers
• 0:57
  will
• 0:58
  be
• 0:58
  able
• 0:58
  to
• 0:58
  search
• 0:58
  for
• 0:59
  available
• 0:59
  vehicles
• 1:00
  from
• 1:00
  participating
• 1:00
  dealers
• 1:01
  by
• 1:01
  model,
• 1:01
  trim,
• 1:02
  color,
• 1:02
  and
• 1:02
  features.
• 1:04
  Notably,
• 1:04
  customers
• 1:05
  will
• 1:05
  also
• 1:05
  be
• 1:05
  able
• 1:06
  to
• 1:06
  secure
• 1:06
  financing
• 1:07
  and
• 1:07
  e
• 1:07
  sign
• 1:08
  paperwork
• 1:09
  via
• 1:09
  the
• 1:09
  Amazon
• 1:10
  Auto
• 1:10
  site.
• 1:11
  Once
• 1:11
  the
• 1:11
  payment
• 1:12
  is
• 1:12
  finalized,
• 1:13
  customers
• 1:13
  can
• 1:13
  schedule
• 1:14
  when
• 1:14
  to
• 1:15
  pick
• 1:15
  up
• 1:15
  their
• 1:15
  vehicle
• 1:15
  from
• 1:16
  that
• 1:16
  dealership.
• 1:16
  Chris,
• 1:17
  could
• 1:17
  you
• 1:17
  ever
• 1:18
  see
• 1:18
  yourself
• 1:19
  buying
• 1:19
  a
• 1:20
  Hyundai
• 1:21
  or
• 1:21
  any
• 1:21
  other
• 1:22
  car
• 1:22
  from
• 1:23
  Amazon?
• 1:24
  Double
• 1:25
  down
• 1:25
  on
• 1:25
  the
• 1:26
  joke.
• 1:26
  I
• 1:26
  love
• 1:26
  it.
• 1:27
  All
• 1:27
  right.
• 1:28
  Yes,
• 1:29
  I
• 1:29
  actually
• 1:29
  could.
• 1:30
  I
• 1:30
  actually
• 1:30
  could
• 1:30
  see
• 1:31
  myself
• 1:31
  doing
• 1:31
  this.
• 1:31
  I.
• 1:32
  Okay,
• 1:32
  Yeah,
• 1:32
  I
• 1:32
  think
• 1:32
  this.
• 1:33
  I
• 1:33
  100.
• 1:33
  I
• 1:34
  think
• 1:34
  this
• 1:34
  is
• 1:34
  pretty
• 1:34
  freaking
• 1:35
  sweet.
• 1:35
  I
• 1:35
  think
• 1:35
  it's
• 1:35
  a
• 1:36
  great
• 1:36
  move
• 1:36
  by
• 1:36
  Amazon.
• 1:37
  I
• 1:38
  don't.
• 1:38
  Did
• 1:38
  you
• 1:38
  try
• 1:38
  it
• 1:38
  out
• 1:38
  yet?
• 1:39
  Did
• 1:39
  you
• 1:39
  go
• 1:39
  on
• 1:39
  the
• 1:39
  site?
• 1:40
  Yeah,
• 1:40
  yeah,
• 1:41
  yeah,
• 1:41
  yeah.
• 1:41
  I
• 1:41
  can't
• 1:41
  wait
• 1:42
  to
• 1:42
  hear
• 1:42
  what
• 1:42
  you
• 1:42
  thought.
• 1:42
  But
• 1:43
  I
• 1:43
  thought
• 1:43
  it
• 1:43
  was.
• 1:43
  I
• 1:44
  thought
• 1:44
  it
• 1:44
  was
• 1:45
  pretty
• 1:45
  darn
• 1:45
  good.
• 1:45
  I
• 1:46
  mean,
• 1:46
  it'll
• 1:46
  coordinate
• 1:46
  financing
• 1:47
  for
• 1:47
  you.
• 1:47
  The
• 1:47
  pricing
• 1:48
  is
• 1:48
  transparent.
• 1:49
  You
• 1:49
  can
• 1:49
  see
• 1:49
  all
• 1:49
  the
• 1:49
  features
• 1:50
  of
• 1:50
  the
• 1:50
  car
• 1:50
  you're
• 1:50
  buying.
• 1:51
  And
• 1:51
  you
• 1:51
  can
• 1:52
  schedule
• 1:52
  the
• 1:52
  pickup,
• 1:52
  too,
• 1:52
  at
• 1:53
  the
• 1:53
  dealership.
• 1:53
  So.
• 1:54
  And
• 1:54
  the
• 1:54
  other
• 1:54
  part
• 1:55
  about
• 1:55
  it,
• 1:55
  and
• 1:55
  which
• 1:55
  you
• 1:56
  talked
• 1:56
  about
• 1:56
  in
• 1:56
  the
• 1:56
  headline,
• 1:56
  read
• 1:57
  it.
• 1:57
  It
• 1:57
  works
• 1:58
  just
• 1:58
  like
• 1:59
  Amazon's
• 1:59
  garden
• 1:59
  variety
• 2:00
  marketplace.
• 2:01
  And
• 2:01
  so
• 2:01
  for
• 2:02
  that
• 2:02
  reason,
• 2:02
  I
• 2:02
  love
• 2:03
  it.
• 2:03
  I
• 2:03
  think
• 2:03
  it's
• 2:03
  great.
• 2:04
  And
• 2:05
  once
• 2:05
  there's
• 2:06
  more
• 2:06
  inventory
• 2:06
  than
• 2:07
  just
• 2:07
  Hyundai,
• 2:08
  look
• 2:08
  out,
• 2:09
  Ann.
• 2:09
  I
• 2:09
  mean,
• 2:10
  that's
• 2:10
  what's
• 2:11
  so
• 2:11
  great
• 2:11
  about
• 2:11
  this.
• 2:11
  Like,
• 2:12
  you
• 2:12
  know,
• 2:12
  if
• 2:12
  they
• 2:12
  get
• 2:12
  this
• 2:12
  off
• 2:13
  the
• 2:13
  ground,
• 2:13
  it's
• 2:13
  just
• 2:13
  going
• 2:13
  to
• 2:13
  keep
• 2:14
  rolling.
• 2:14
  But
• 2:14
  the
• 2:15
  thing
• 2:15
  I
• 2:15
  really
• 2:15
  love
• 2:15
  about
• 2:16
  it,
• 2:16
  Ann,
• 2:16
  and
• 2:17
  this
• 2:17
  is
• 2:17
  the
• 2:17
  thing
• 2:18
  I
• 2:18
  really
• 2:18
  like,
• 2:19
  and
• 2:19
  this,
• 2:19
  the
• 2:19
  last
• 2:19
  point
• 2:19
  I'll
• 2:20
  make
• 2:20
  on
• 2:20
  this
• 2:20
  is,
• 2:22
  you
• 2:22
  know,
• 2:22
  who
• 2:22
  spends
• 2:23
  a
• 2:23
  lot
• 2:23
  of
• 2:23
  money
• 2:23
  on
• 2:23
  advertising?
• 2:25
  Oh,
• 2:26
  yeah.
• 2:26
  Yes.
• 2:27
  The
• 2:27
  car
• 2:27
  companies.
• 2:28
  Right?
• 2:28
  Yeah.
• 2:28
  Car
• 2:29
  companies.
• 2:29
  And
• 2:30
  to
• 2:30
  this
• 2:30
  day,
• 2:31
  the
• 2:31
  car
• 2:31
  companies
• 2:32
  via
• 2:32
  Amazon's
• 2:33
  traditional
• 2:33
  online
• 2:34
  portal
• 2:34
  have
• 2:34
  not
• 2:34
  spent
• 2:35
  any
• 2:35
  money
• 2:36
  on
• 2:36
  advertising.
• 2:37
  So,
• 2:37
  you
• 2:38
  know,
• 2:38
  and
• 2:38
  so
• 2:38
  why
• 2:38
  shouldn't
• 2:39
  ads
• 2:40
  exist
• 2:40
  in
• 2:40
  the
• 2:40
  same
• 2:40
  way
• 2:40
  they
• 2:41
  have
• 2:41
  traditionally
• 2:41
  existed
• 2:42
  on
• 2:42
  Amazon
• 2:42
  for
• 2:43
  cars?
• 2:43
  And
• 2:44
  so
• 2:44
  this
• 2:44
  is
• 2:45
  a
• 2:45
  big,
• 2:45
  big
• 2:46
  play
• 2:46
  when
• 2:46
  you
• 2:47
  combine
• 2:47
  the
• 2:47
  fact
• 2:48
  that
• 2:48
  consumers
• 2:49
  can
• 2:49
  shop
• 2:49
  this
• 2:49
  way,
• 2:50
  but
• 2:50
  also
• 2:50
  Amazon
• 2:51
  could
• 2:51
  get
• 2:51
  significantly
• 2:52
  more
• 2:52
  advertising
• 2:53
  revenue
• 2:53
  from
• 2:53
  this
• 2:53
  play
• 2:54
  too.
• 2:54
  So.
• 2:54
  So
• 2:55
  net.
• 2:55
  Net.
• 2:55
  I'm
• 2:55
  in.
• 2:55
  I'm
• 2:56
  in
• 2:56
  love
• 2:56
  with
• 2:56
  Amazon
• 2:57
  Auto.
• 2:57
  Anne.
• 2:58
  Yeah,
• 2:58
  I
• 2:58
  didn't
• 2:58
  even
• 2:59
  really,
• 2:59
  I
• 2:59
  don't
• 3:00
  know
• 3:00
  how
• 3:01
  I
• 3:01
  didn't
• 3:01
  think
• 3:01
  about
• 3:02
  the
• 3:02
  advertising
• 3:03
  angle,
• 3:03
  but
• 3:03
  that's
• 3:03
  huge.
• 3:04
  I
• 3:04
  mean,
• 3:04
  when
• 3:04
  I
• 3:04
  was
• 3:04
  in
• 3:04
  advertising
• 3:05
  the
• 3:05
  car,
• 3:06
  like
• 3:06
  having
• 3:06
  an
• 3:07
  auto
• 3:07
  client
• 3:07
  was
• 3:07
  like
• 3:08
  the
• 3:08
  biggest
• 3:08
  deal
• 3:09
  on,
• 3:09
  like
• 3:09
  you
• 3:09
  had
• 3:09
  to
• 3:09
  have
• 3:10
  an
• 3:10
  auto
• 3:10
  client
• 3:10
  to
• 3:11
  sustain
• 3:11
  an
• 3:11
  entire
• 3:11
  agency.
• 3:12
  So
• 3:12
  I
• 3:12
  think,
• 3:12
  yeah,
• 3:13
  that's
• 3:13
  massive.
• 3:16
  I
• 3:16
  agree.
• 3:16
  I
• 3:17
  love
• 3:17
  this
• 3:17
  too.
• 3:17
  But
• 3:18
  I
• 3:18
  came
• 3:18
  at
• 3:18
  it
• 3:18
  from
• 3:18
  the
• 3:19
  customer
• 3:19
  experience.
• 3:19
  And
• 3:20
  actually
• 3:20
  what
• 3:20
  I
• 3:20
  thought
• 3:20
  the
• 3:21
  coolest
• 3:21
  part
• 3:21
  of
• 3:21
  this
• 3:22
  was,
• 3:22
  Chris,
• 3:22
  is
• 3:22
  the
• 3:23
  Rufus
• 3:23
  integration.
• 3:24
  Like
• 3:24
  how
• 3:25
  you
• 3:25
  can
• 3:25
  use
• 3:26
  Genai
• 3:26
  now
• 3:27
  because
• 3:28
  that's
• 3:28
  to
• 3:28
  me
• 3:29
  that's
• 3:29
  like
• 3:29
  the
• 3:29
  logical
• 3:31
  process
• 3:31
  of
• 3:31
  going
• 3:32
  through.
• 3:32
  Like
• 3:32
  I'm
• 3:33
  looking
• 3:33
  for
• 3:34
  an
• 3:34
  suv.
• 3:35
  I
• 3:35
  need
• 3:35
  to
• 3:35
  have
• 3:36
  five
• 3:36
  seats
• 3:36
  because
• 3:37
  I
• 3:37
  have
• 3:38
  three
• 3:38
  kids
• 3:38
  and
• 3:39
  two
• 3:39
  whatever.
• 3:39
  Like
• 3:40
  all
• 3:40
  those
• 3:40
  questions
• 3:41
  that
• 3:41
  you
• 3:41
  typically
• 3:42
  would
• 3:43
  be
• 3:43
  searching
• 3:44
  on
• 3:44
  your
• 3:44
  own,
• 3:45
  you
• 3:45
  know,
• 3:46
  spending
• 3:46
  hours
• 3:47
  doing
• 3:47
  or
• 3:47
  talking
• 3:48
  to
• 3:48
  a
• 3:48
  car
• 3:48
  salesperson
• 3:50
  to
• 3:50
  kind
• 3:50
  of
• 3:50
  get
• 3:51
  to
• 3:51
  the
• 3:51
  right
• 3:52
  car
• 3:52
  for
• 3:52
  your
• 3:52
  family.
• 3:53
  Like
• 3:53
  now
• 3:53
  that
• 3:53
  can
• 3:53
  all
• 3:54
  be
• 3:54
  done
• 3:54
  on
• 3:54
  the
• 3:55
  Amazon
• 3:55
  platform.
• 3:56
  And
• 3:56
  it
• 3:56
  brings
• 3:56
  in
• 3:56
  the
• 3:57
  advertising
• 3:57
  eagle
• 3:57
  that
• 3:57
  you're
• 3:58
  talking
• 3:58
  about
• 3:58
  too.
• 3:58
  Like
• 3:59
  what,
• 3:59
  what
• 3:59
  an
• 3:59
  even
• 4:00
  better
• 4:00
  opportunity
• 4:00
  for
• 4:01
  some
• 4:01
  of
• 4:01
  these
• 4:01
  car
• 4:01
  companies
• 4:02
  to
• 4:02
  start
• 4:02
  targeting
• 4:02
  or
• 4:03
  serving
• 4:03
  up
• 4:04
  know
• 4:04
  their
• 4:04
  cars
• 4:05
  in
• 4:05
  that
• 4:05
  moment
• 4:06
  when
• 4:06
  you're
• 4:06
  really
• 4:06
  looking
• 4:06
  at
• 4:07
  it
• 4:07
  or
• 4:07
  being
• 4:07
  able
• 4:07
  to
• 4:08
  pull
• 4:08
  unique
• 4:09
  features.
• 4:10
  So
• 4:10
  I
• 4:11
  that,
• 4:11
  that
• 4:11
  alone,
• 4:12
  to
• 4:12
  me
• 4:12
  it
• 4:12
  was
• 4:12
  like,
• 4:13
  that's
• 4:13
  really
• 4:13
  cool.
• 4:14
  Plus
• 4:14
  I've
• 4:15
  said
• 4:15
  this
• 4:15
  a
• 4:15
  million
• 4:15
  times,
• 4:16
  like
• 4:16
  the
• 4:17
  car
• 4:17
  buying
• 4:17
  experience
• 4:18
  needs
• 4:18
  to
• 4:18
  be
• 4:18
  disrupted.
• 4:20
  I've
• 4:20
  purchased
• 4:20
  two
• 4:21
  cars
• 4:21
  in
• 4:21
  the
• 4:21
  last
• 4:22
  five
• 4:22
  years.
• 4:23
  Like
• 4:23
  there's
• 4:24
  no
• 4:24
  re.
• 4:24
  There's,
• 4:24
  there's
• 4:25
  not
• 4:25
  even
• 4:25
  haggling
• 4:26
  on
• 4:26
  price
• 4:26
  anymore.
• 4:27
  It's
• 4:27
  just
• 4:27
  like,
• 4:27
  this
• 4:27
  is
• 4:28
  the
• 4:28
  price.
• 4:28
  It's
• 4:28
  all
• 4:29
  stupid
• 4:29
  stuff,
• 4:30
  like
• 4:30
  warranty
• 4:30
  stuff
• 4:31
  and
• 4:31
  all
• 4:31
  kinds
• 4:31
  of
• 4:32
  things
• 4:32
  that
• 4:32
  you
• 4:32
  take
• 4:33
  hours
• 4:33
  of
• 4:33
  your
• 4:33
  life
• 4:34
  that
• 4:34
  you're
• 4:34
  never
• 4:34
  going
• 4:34
  to
• 4:35
  get
• 4:35
  back.
• 4:36
  And
• 4:36
  like
• 4:36
  that
• 4:36
  stuff
• 4:37
  is
• 4:37
  out
• 4:37
  of
• 4:37
  the
• 4:38
  way.
• 4:38
  You
• 4:38
  just
• 4:38
  go,
• 4:39
  you
• 4:39
  pick
• 4:39
  up
• 4:39
  the
• 4:40
  car
• 4:40
  and
• 4:40
  you're
• 4:40
  done.
• 4:41
  And
• 4:41
  I
• 4:42
  love
• 4:42
  this.
• 4:43
  I
• 4:43
  love
• 4:43
  it.
• 4:43
  Yeah,
• 4:44
  that's
• 4:44
  a
• 4:44
  great
• 4:44
  point.
• 4:45
  Yeah,
• 4:45
  I'd
• 4:45
  rather
• 4:45
  sit
• 4:45
  in
• 4:45
  front
• 4:46
  of
• 4:46
  my
• 4:46
  computer
• 4:46
  doing
• 4:46
  all
• 4:47
  that
• 4:47
  stuff
• 4:47
  than
• 4:47
  sit
• 4:47
  in,
• 4:48
  right
• 4:48
  in
• 4:48
  the
• 4:49
  office
• 4:49
  of
• 4:49
  some
• 4:50
  sales
• 4:50
  guy
• 4:50
  or
• 4:51
  finance
• 4:51
  guy
• 4:51
  while
• 4:52
  he
• 4:52
  prints
• 4:52
  out
• 4:52
  everything
• 4:52
  on
• 4:53
  a
• 4:53
  dot
• 4:53
  matrix
• 4:53
  printer
• 4:54
  and
• 4:54
  I
• 4:54
  gotta
• 4:54
  wait
• 4:55
  for
• 4:55
  him
• 4:55
  to
• 4:55
  do
• 4:55
  everything.
• 4:55
  Yeah.
• 4:56
  The
• 4:56
  other
• 4:56
  point
• 4:56
  I
• 4:56
  bring
• 4:57
  up
• 4:57
  about
• 4:57
  the
• 4:57
  ads
• 4:57
  and
• 4:58
  too,
• 4:58
  which
• 4:58
  I
• 4:58
  think
• 4:58
  is
• 4:58
  really
• 4:58
  interesting,
• 4:59
  is
• 5:00
  for
• 5:00
  new
• 5:00
  cars,
• 5:01
  particularly
• 5:02
  personalized
• 5:03
  ads
• 5:03
  do
• 5:03
  not
• 5:03
  exist
• 5:04
  in
• 5:04
  the
• 5:04
  automotive
• 5:05
  world.
• 5:05
  Like,
• 5:05
  they
• 5:06
  don't.
• 5:06
  Like,
• 5:06
  that's
• 5:07
  not
• 5:07
  something
• 5:08
  that
• 5:08
  we
• 5:08
  as
• 5:08
  consumers
• 5:09
  get
• 5:10
  served
• 5:10
  up.
• 5:10
  So
• 5:11
  now
• 5:11
  when
• 5:11
  I
• 5:11
  think
• 5:11
  about
• 5:12
  that
• 5:12
  and
• 5:12
  the
• 5:12
  potential
• 5:13
  here,
• 5:13
  this
• 5:13
  just,
• 5:13
  this
• 5:13
  gets
• 5:14
  really
• 5:14
  big,
• 5:15
  really
• 5:15
  big,
• 5:15
  really
• 5:15
  fast
• 5:16
  in
• 5:16
  my
• 5:16
  mind.