How Often Should You Run Experiments? | Ep. #650

Marketing School - Digital Marketing and Online Marketing Tips · May 12, 2018 · 10m

In episode #650, Eric and Neil discuss how often you should be running experiments. Tune in to hear when, why, and how you should be running experiments.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: How Often Should You Run Experiments?

[00:39] Eric thinks you should be running experiments every single week.

[00:55] For Eric’s site, they run experiments on the site itself and the business.

[01:05] They use North Star to run these experiments and Eric loves the Leaderboard function.

[01:45] The more experiments you run, the better off you are.

[01:52] However, it’s hard to run experiments…