Latest / DPC Life: Direct Primary Care Podcast / Marketing a DPC When You Hate Social Media, Coaching Call with Dr. Moizah Saad (Part 2)

Transcript

Marketing a DPC When You Hate Social Media, Coaching Call with Dr. Moizah Saad (Part 2) · DPC Life: Direct Primary Care Podcast

• 0:00
  The only way that you fail is if you give up, right?
• 0:02
  If this fails then I'm probably becoming a cleaning.
• 0:06
  Lady, I've told people I would drive an Uber first before I'd
• 0:09
  go back to fever service. You're not gonna see it.
• 0:11
  I was like, I think I have to do this myself.
• 0:15
  And I was like, you know, just take my money and do it for me.
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  And it really hasn't done anything.
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  Welcome to DPC Life, the podcast where independent doctors share
• 0:28
  real stories, bold ideas, and the freedom of doing medicine on
• 0:32
  your own terms. I'm your host, Doctor Anne
• 0:36
  Gonzalez, and together we'll explore the winds, the
• 0:39
  struggles, and everything in between.
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  Let's dive in. Thank you again for joining us
• 0:46
  on DPC Life. And I am back again with Doctor
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  Moisa Assad, and she is an internal medicine physician in
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  Princeton, NJ. She has ADPC slash hybrid clinic
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  at the moment. And last week we talked about
• 1:02
  how to find your ideal patient. And so just to recap, Dr. Assad,
• 1:11
  give us an idea of who your ideal patient is.
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  So my ideal patient is somebody who is in their 40s and they
• 1:20
  have some medical problems or symptoms and they feel like
• 1:24
  they've been gas lit by the medical system.
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  So we'll talk to them specifically and let them know
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  that in the DPC practice I can spend up to an hour with them
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  and really listen to all of their problems and try to come
• 1:40
  up with a solution that will work.
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  For them, great. So that's already more specific,
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  right? It's way.
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  More specific. This sounds good.
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  It's good. So then think about as far as
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  networking, what have you done as far as networking Chamber,
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  going out to groups besides, oh, and you've been doing WhatsApp,
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  social media, so. I've been doing.
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  Networking there, What other things have you done?
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  I haven't done a lot consistently.
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  I have joined Chambers of Commerce, two of them.
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  I have not been to their meeting a lot, maybe just like once or
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  twice. So I understand we need to be
• 2:20
  more consistent with that. I have gone to like specialist
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  offices, physical therapist, some urgent cares and that has
• 2:30
  been a little bit fruitful especially for the insurance
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  world and that has been it. Next on my To Do List is to join
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  a BNII. Think that might be very helpful
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  as well. Well, so B and I definitely
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  costly and it is, yes, you have to go.
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  And you have to commit a lot. You have to commit to going
• 2:59
  every single week. Right.
• 3:00
  And if you don't go, you have to send someone in your place, Yes.
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  So if you haven't been to the Chamber, will you be able to do
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  this? I think so because I did go to
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  like chamber meetings. I went to maybe like 3 or 4, but
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  they're so chaotic. There are maybe 100 people and
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  you just walk up to different people and you're just handing
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  them your cards and it's super noisy.
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  Nobody's literally nobody can hear what you're saying.
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  I can't hear what people are saying.
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  And you go home and you just throw away those cards because I
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  can't remember like, whose card is this?
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  So I think Chambers is just too chaotic for me.
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  And it's not good for networking unless you keep going and you're
• 3:49
  going and people start recognizing your face.
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  Eventually this is true, yes, but B and I, cause I've been to
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  a few meetings as a guest, they're very focused and laser
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  focused and they know why they're there and they know how
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  they're going to support you. I've heard really good things
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  about B and I from a physical therapist, chosen a local B and
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  I, she actually has a cash physical therapy practice and
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  she's been running it for 10 years, which is so poor.
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  That's that's great. It is, yeah.
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  It's very impressive. So she's part of this BNI and
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  she says she's been a part of it for 10 years and it's been
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  really, really good for her. So I think I think I have to
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  join. I was putting it off because of
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  the money, but I think it's going to pay off.
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  Well, if you're going to put the money forth, yeah, you're going
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  to, you're going to make it work, right?
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  Yes, yes, I have to make it. Work, yeah.
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  Now you mentioned you go to the chamber things and you get a
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  bunch of business cards and then you just throw them away.
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  Did you really throw those away? Like they're in the drawer
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  somewhere. OK.
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  In my drawers in different places.
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  I'm in home malls. I'm in the office, I'm in the
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  car. All right, So what you could do
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  is follow up with those people. I did, yeah.
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  I sent them messages, emails for follow-ups, but I think
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  everybody's really, really busy. I didn't.
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  I haven't heard back, but I'll be honest, I only did it one
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  time. Yeah.
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  Yeah. I need to be consistent.
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  Yeah. So they say fortune's in the
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  follow up. So one time is not enough.
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  I did not know that thing. I will remember it now, yeah.
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  Oh, well, I'm telling you all kinds of very trite things when
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  they're very true, they're super true fortunes in the follow up.
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  Absolutely. And if, and it's just like you
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  said, if you go to the chamber meetings and you keep going,
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  they start recognizing you, right?
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  Yeah. So once they start recognizing
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  you, they know you, they like you, they trust you, then they
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  can start either referring people to you or coming to you
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  as a patient. When?
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  We're as a patient, yeah. And these are business people.
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  So yeah, that will be good if business people join.
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  Yeah, because then they'll bring their employees to.
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  BPC before you go to the B and I, or before you go to your next
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  chamber thing, what would be good now that you have your
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  ideal patient in mind? How can you talk about DPC with
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  people in a situation like you're talking about at the
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  Chamber where it's super noisy and you talk to people for a
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  minute or two and it's just really busy?
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  How are you going to get people's attention with an
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  elevator pitch? Do you do you have an elevator
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  pitch? Not really, no.
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  So when I say elevator pitch, it's kind of like it's a, it's a
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  short, very short, kind of just hook, right?
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  And someone described this at one of the DPC masterminds that
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  I went to. They said it's kind of like
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  fishing. You're throwing out the bait or
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  you're just throwing up crumbs for them so that something
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  that's interesting and that will get their attention and then you
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  tell them something else and kind of give them more tidbits
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  and let them keep asking you questions.
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  You want to hear more from them than you.
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  Talking. Right.
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  You want them to talk more. So at the same DPC mastermind,
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  they talked about kind of a formula for an elevator pitch
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  and it's 3 parts and the first part is you know how or you know
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  when. And then it's like X.
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  Well, I guess it's really two parts.
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  Well, at my practice we do Y. So for example, how when you try
• 7:51
  to go to your doctor and you're sick and you can't get an
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  appointment for two weeks. Well, at my practice, we're able
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  to see you same day, your next day when you're sick, when they
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  say, what do you do? Well, you know how or you can
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  come up with different things. Well, you know how when you go
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  to the doctor and you've got a lot of different things that you
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  have to to ask about at your physical, but then they say, no,
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  we can't do that. You have to come back.
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  But at my practice, we can talk about all the issues at that one
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  visit, so many different things. So you have to kind of make it
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  yours, of course, but it's really short.
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  You have to pick the pain point. So that's a pain point, right?
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  For people, they can't get in with their doctor or when they
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  go to the doctor, their doctor's gone, 'cause they left.
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  Yeah. Or 'cause they're sick.
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  They're seeing like a nurse practitioner who just graduated
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  that you've never seen before. Or you can't get in for two
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  weeks. Or they tell you, they even tell
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  you go to urgent care because they can't see you.
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  I mean, that sounds awful. That's just terrible, right?
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  So it pick the pain point and that that tends to be a real,
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  you know, the access tends to be a really, really big pain point
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  just no matter where you go. OK.
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  So that's an easy one. To that's easy, yes, yes.
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  And there's all varieties of access.
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  You can't get people on the phone, they never call you back.
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  You can only spend 5 minutes, so there's lots of different ways
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  to do it. And you can have a bunch of
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  different elevator pitch, but pitches.
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  But the idea is to try and have it so ingrained, it's almost
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  like muscle memory. OK.
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  It just comes out OK so that you don't have to think about it.
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  Yeah. So it just flows out like
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  breathing. You just, oh, well, you know,
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  blah blah. At my practice, I get to spend
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  an hour with each patient. That's perfect.
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  You know. Thank you.
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  Yes. So that's, that's called the
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  elevator pitch. So you can do that at the
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  chamber meetings, you can do it at B and I because you're going
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  to be talking a lot at B and I. Yeah, they're going to make you,
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  which is a good thing. It's a good thing.
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  So having an elevator pitch or when you're out at maybe some
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  kind of school function with your kids and you meet new
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  people. Well, what do you do?
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  Come to a party and it's just you can, you can use it
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  anywhere. But if you have it set up and
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  memorized, ingrained in your memory, it just comes out
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  easily. And that's, that's usually the
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  hard part, right, is just kind of getting the conversation
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  started because once, once they're kind of involved and
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  they're interested, then they want to hear more.
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  Yes, yes. So that's another good thing to
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  have in your back pocket is a is a really good, short, catchy
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  elevator pitch. We're going.
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  OK, perfect. Thank you.
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  Definitely. When I do that, and you can use
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  that in your same thing in your social media, on your WhatsApp,
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  that way when you put a message out there, you can do the
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  elevator pitch or you can talk to your ideal patient on there.
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  Yeah, perfect. So thank you.
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  You're welcome. So OK, so you're going to be and
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  I you're going to join B and I perfect.
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  You're going to have to talk to people and talk to them and and
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  give your elevator pitch. And you mentioned that you don't
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  like social media and WhatsApp is social media, so you are
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  using it a little. What is it about social media
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  that you don't like? I think I was hesitant on
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  putting my face out there but I am getting over it.
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  I just still don't understand like bits and pieces.
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  For example on DPC docs Facebook group it says follow different
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  groups and then whenever somebody asks for a doctor say
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  something on it. But I still can't figure out how
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  do I keep track of all the people talking on all of these
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  groups? Like how can I can't sit on my
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  phone and constantly read what everybody's saying?
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  So I don't I don't understand how to do that.
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  I mean it's all so stupid, but I don't get it.
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  How can I keep track of all all of that that?
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  Is a lot. It's a lot.
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  So I guess there's no way to to put to figure out like who's
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  asking for a doctor, Like if you come across it, you come across
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  it, but it's not like you're going to get a notification.
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  I don't think that's possible to do right.
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  Not quite, you're right, not quite.
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  However in the groups and it's all algorithm.
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  If you start responding to posts about I need a new Doctor, who's
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  got a doctor that they like those kinds of things, then it's
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  kind of Big Brother E, but the, it kind of the algorithm knows.
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  And so because you're in the group, it's going to put posts
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  that are kind of in the same topic on your feed.
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  So, you know, if you are in a group and you're interacting
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  with certain kind of posts a lot, then you'll start, it'll
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  put the posts that are more relevant for you.
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  It's going to put it up higher in your feet.
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  So it's going to kind. Of push it towards you.
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  Oh, you might not. I mean you may miss some but but
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  it's not like you just have to go randomly looking for it
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  either. OK, yeah, 'cause I don't go on
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  Facebook and I'm not going to do that.
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  Facebook, Instagram, Tiktok every single day.
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  I maybe I'll check it twice a week at most because I get
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  distracted when I told you to work, I get distracted and then
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  two hours later I'm like, Oh my God, I was supposed to work and
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  I'm just looking at random stuff because like I got distracted.
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  It was a pretty thing. Yes, yes.
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  But two times a week I'm going to start just looking a little
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  bit and start answering if I see anything relevant where I can
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  say. And I actually have started
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  doing that. And I think I did see more kind
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  of interaction from people and more people following me.
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  And I also bought Munch, what is it called?
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  Munch Studio. It's an app where you can
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  consolidate all your social media in one place.
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  So I think that's going to be very, very helpful.
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  I just signed up for it yesterday and I put a few videos
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  on the calendar. So that will make things much,
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  much easier right there, I think.
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  So I'm so glad that Gianni, the physical therapist who has a
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  cash practice, she told me about that.
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  Well, I think that will be very, very helpful as well.
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  Well good, I was going to suggest because I do have a CRM
• 15:22
  for DPC that I created for DPC doctors.
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  I saw, I saw that, yes. And so there's a social media
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  planner there and I was using it today just thinking it is
• 15:31
  amazing because you can do all these different things, all
• 15:34
  these different platforms from 1:00 because I was just posting
• 15:39
  about for employers. And so I was putting different
• 15:43
  graphics that I had made on Canva and then the AI helps with
• 15:47
  writing the captions. And then I said, OK, I want this
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  one to go out tomorrow and then that one on Monday and then that
• 15:52
  one on Wednesday at this time. And it's all posted and it's.
• 15:56
  It's. So nice that it's all set, I
• 15:59
  don't have to think. About you, yes, that's so
• 16:03
  helpful. Definitely, yeah.
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  So that's good. So you're going to start getting
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  your stuff out and, and it's sometimes a little bit of a
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  numbers game. Just the more that you're out
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  there, the more attention you're going to get just because you're
• 16:19
  putting the message out more. Yes, yes.
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  And you can attract the right person through social media just
• 16:27
  by targeting that person, just by talking to them specifically.
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  I think for the past two years I've been just, I think it's
• 16:41
  like a lot of different things and it's just taking time for it
• 16:45
  to kind of come together in my brain.
• 16:49
  Yeah, yeah. But it is coming together now.
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  It's making sense now. Do you think there was something
• 16:58
  in particular that shifted in your mind or what do you think?
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  Why is it coming earlier and it didn't earlier?
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  I think I tried a few marketing companies as well.
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  I didn't pay them too much, but I didn't see any results.
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  And I was like, I think I have to do this myself because I was
• 17:20
  so aware, still social. Media.
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  And I was like, you know, just take my money and do it for me.
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  And it really hasn't done anything.
• 17:31
  So I think that's what clicked and, and looking at BPC polls,
• 17:35
  like everybody's saying you have to be on social media.
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  And then me seeing the impact of all of these, 'cause I follow a
• 17:42
  lot of BPC doctors, I don't go to their TikTok a lot.
• 17:47
  I just go and I'm like, OK, how are they dealing with this
• 17:50
  stuff? But I've seen so many doctors
• 17:52
  now, and I look at their followers and the stories I've
• 17:57
  heard on the podcast, like yours and Marielle Concepcion's
• 18:01
  Finally OK, I think, I think I have to do this myself.
• 18:05
  I have to put myself out there because when you talk about it
• 18:09
  yourself as a physician, I think the passion really shows and the
• 18:14
  patients build that trust. And when patients are listening
• 18:17
  to you, they start realizing that they know you or they
• 18:23
  start, you know, they start making a connection with you.
• 18:28
  And that kind of click. Actually, yesterday I was
• 18:31
  listening to the the mayor of New York City's Ronaldini when I
• 18:36
  was listening to the talk he was doing.
• 18:38
  And I was like, I feel like I know this guy, but I've never
• 18:41
  met him. I was like, Oh my God, I, I feel
• 18:44
  like I know him because I listen to him a lot.
• 18:47
  You know, like in my head, he's my friend, even though I've
• 18:50
  never met him. Yep.
• 18:52
  So that's why I have to put myself out there.
• 18:54
  So patience can't feel like they're that I'm their friend.
• 18:58
  And then finally, hopefully, they'll come to me and they'll
• 19:01
  feel comfortable seeing me. No way.
• 19:03
  You don't need me. You got it.
• 19:08
  It took me two years to get here was, you know, I trained my kids
• 19:15
  this way too, that social media is bad.
• 19:18
  That's how I trained my children.
• 19:20
  I was like, I, I just, I don't like social media.
• 19:23
  Like, it's so bad, but it's very powerful, too.
• 19:26
  If it's used positively, it's very, very powerful.
• 19:30
  Yeah, it's hard to use it positively, especially if you
• 19:35
  have an addictive personality. I guess I do.
• 19:38
  Like, I open Facebook and I just get lost.
• 19:42
  Well, I mean it. Is it is made to do that so you
• 19:47
  know you got. To have like.
• 19:50
  Super super willpower not to get a little bit sucked in.
• 19:55
  Yeah, yes. But platform like 1 studio or
• 19:57
  the CRM you have, they're game changers.
• 20:01
  So like if I talk to ABPC aspiring Dr. I tell them, OK,
• 20:06
  you got it. You got to get on ACRM like
• 20:09
  that's that's essential. And you have to think about
• 20:12
  marketing even before you open your clinic.
• 20:14
  Like I learned in docs like Oh my gosh.
• 20:16
  Yes, yeah, three to six months ahead of time.
• 20:19
  Really. Oh, yes, yeah.
• 20:21
  Because the yeah, the lack of knowledge of DPC is so difficult
• 20:27
  to overcome. Like we've been open for almost
• 20:31
  five years and still people are like, what?
• 20:34
  What do you do that? Sounds amazing we've.
• 20:39
  Been here. So yeah, you just have to keep
• 20:42
  keep on talking about it. So, yeah, OK.
• 20:46
  Well, as far as things to do now, so you've got a few things
• 20:53
  to work on, right, Continuing to figure out how who is your ideal
• 21:00
  patient, figure out more about this person so that when you are
• 21:04
  trying to talk to people in your social media and in your
• 21:07
  messaging that you're talking to one person and and you can
• 21:12
  really talk to the one patient that you're thinking of.
• 21:15
  When you make a video, you can talk to that person.
• 21:19
  It's going to be very personable and very specific and that's
• 21:23
  what you want. Yes.
• 21:25
  So figuring out ideal patient and then also your elevator
• 21:30
  pitch. So really working on that
• 21:34
  because you're going to be using it a lot and your networking and
• 21:38
  your B and I group so and you got to commit to that B and I.
• 21:43
  Yes. You got to do it.
• 21:47
  It's really hard to find replacements for that too.
• 21:49
  So if you can't go, yeah. They don't like that I I will
• 21:53
  have to go like I have to. Yeah.
• 21:56
  No replacement. Unfortunately, I don't have one.
• 22:02
  And then find your find those business cards wherever they
• 22:06
  are. Yeah, yeah.
• 22:08
  So there's my drawers. I know where they are.
• 22:10
  There are my drawers everywhere. Yes.
• 22:13
  And then what you need to do is go ahead and start reaching out
• 22:18
  to them and whether or not you remember who they are to be
• 22:22
  like, hey, I met you at the chamber, blah, blah, blah.
• 22:25
  And then give them just a little spiel, just a little tiny bit
• 22:29
  about your practice. You can do like a little mini or
• 22:33
  like a slightly extended elevator pitch.
• 22:35
  And. Then one thing that really helps
• 22:40
  is is the personal connection in person.
• 22:44
  So the emails to introduce, right, or to kind of reintroduce
• 22:48
  yourself, but definitely going and going to the office or
• 22:55
  whatever their business is. Hey, can I bring you coffee?
• 22:58
  I know it sounds like a drug Rep, but kind of the same idea,
• 23:05
  right? You know, bring some brochures,
• 23:09
  bring your card, talk to them so that that way it's so much
• 23:16
  easier for them to relate to you if they see you again in person
• 23:20
  just. Like you said in person, e-mail
• 23:22
  them and be like, hey, can I come in and bring you coffee or
• 23:26
  whatever? Yep.
• 23:28
  OK, I'm going to do that, yes. OK.
• 23:31
  And it doesn't have to be long, but at least that's like a
• 23:35
  really fast way to get somebody's trust.
• 23:39
  As opposed to which? And I still encourage doing
• 23:42
  emails right? And then?
• 23:45
  After you meet with them, you need to still follow up with
• 23:49
  them. So every two months you still
• 23:51
  have to go by. I mean, that's why the drug reps
• 23:54
  do it, but it's true. Wow.
• 23:58
  That's tough. Yeah, because if they're going
• 24:01
  to especially your really good referral sources, you don't want
• 24:06
  them to forget about you. OK.
• 24:08
  So somehow following up with them, whether it's just a phone
• 24:13
  call, hey, just checking in every once in a while every
• 24:17
  couple months, or if you just go by like there's a place like my
• 24:23
  where I get my hair cut a couple doors down is a place that
• 24:26
  refers as patients. So I get my hair cut and I pop
• 24:28
  in and I just say, hey, how are things going?
• 24:30
  And just say hi, They have a dog pet the dog just touching base
• 24:35
  because I don't know about you, but the I will forget about
• 24:40
  different people that I refer to sometimes.
• 24:42
  And then I for whatever reason, think about them and thought,
• 24:46
  oh, I should have sent so and so to them or I forgot about them.
• 24:49
  I haven't sent anyone to them in a while just because you kind of
• 24:53
  forget. How do do you keep a list of all
• 24:56
  these tasks to do? Because I would, I would forget.
• 25:01
  Yep. So that's part of the CRM as
• 25:03
  well. The people that we reach out to,
• 25:08
  you can set a task in a couple months like I just one popped up
• 25:11
  this morning, follow up with so and so and that was a six month
• 25:15
  task and so. You know it's.
• 25:17
  You can set it for 1-2 months, but you can just set, set it up
• 25:22
  ahead of time. And truly, you can actually even
• 25:24
  set up the emails to go out ahead of time to kind of like
• 25:27
  the social media posts. But yeah, so it'll it'll just
• 25:32
  remind you for whatever just wanted.
• 25:36
  To be. Reminded.
• 25:37
  Yeah, because you can't remember it at all in your head.
• 25:40
  It's just, I mean, that's the whole purpose for the CRM is to
• 25:42
  try and put stuff in another place that's organized that you
• 25:46
  can go back to. It'll be your.
• 25:50
  It'll be like your second brain. That's pretty cool.
• 25:54
  Yeah, I think so. Yep.
• 25:56
  So. If you're CRM.
• 26:00
  Well, for people who are starting out, I realize that it
• 26:04
  is, it's an investment, it really is.
• 26:07
  So for people who are starting out, then what I'm doing is a
• 26:11
  special, it is an investment on my part in them because for the
• 26:17
  first three months I give, I give them a really good deal.
• 26:23
  So for the first 3 cycles, I give them a reduced price and a
• 26:28
  reduced setup fee because the idea is that within those three
• 26:31
  months, you are really using every piece of it that you can
• 26:37
  use. The social media, the emails,
• 26:40
  the text messages, landing pages, all of it.
• 26:43
  There's chat widget, there's a voice.
• 26:46
  So use all of it. Wow.
• 26:49
  So that by the end of that three months you're going to have
• 26:52
  patients and you'll be able to afford it.
• 26:54
  Mm Hmm. What's your CRM called?
• 26:57
  It's, it's not practice, it's doctor, it's.
• 27:00
  Very similar, very similar. It's kind of like DPC.
• 27:03
  So it's based on high level, which is a, it is, that's the
• 27:07
  CRM platform. But it's everyone kind of takes
• 27:11
  the pieces that they want to promote and kind of package it
• 27:15
  differently. So mine is Harmony OPS, very
• 27:19
  similar to practice, yeah. OK.
• 27:22
  Yeah, so it is. I think it's very useful and
• 27:26
  that's why I started doing it, because we are using it in our
• 27:30
  practice and I thought this is amazing for people who have
• 27:33
  micro practices. They don't have anyone.
• 27:36
  I mean, at least we have staff now, but when we were starting
• 27:40
  out we didn't have that and. This would.
• 27:43
  Have been really useful then. Yeah, so cool.
• 27:49
  I'm going to check it out. I looked at Funnel Cake MD.
• 27:52
  Yep, but that looks really OK. They're all high level, yeah.
• 27:59
  Yeah, yeah, yeah. But there it's just package
• 28:02
  different. OK.
• 28:03
  OK. Yeah, I'm going to check it out.
• 28:05
  Harmony Oct. Yeah, I appreciate it.
• 28:09
  Thank you. Thank you so much.
• 28:11
  Absolutely. So, OK, so then yeah, follow up
• 28:14
  with those people, find those business cards and then social
• 28:17
  media start posting because it can even just from one week of
• 28:21
  posting. I had, we ran a social media
• 28:24
  Sprint for people using the CRM over the past two weeks.
• 28:28
  And these are people who are also just starting out.
• 28:33
  The increase like from the two week period beforehand to the
• 28:37
  two weeks that they were using the CRM and posting they were
• 28:42
  had like the numbers were crazy. It's like 400% increase in
• 28:46
  Facebook reach, 200% increase in Instagram reach, and it's just
• 28:50
  because they were posting. Postings consistently, yes.
• 28:55
  Yeah, that's, yeah, that's how it is.
• 28:58
  The consistency really makes a difference, so not only in
• 29:02
  social media but then the follow.
• 29:03
  Up when in your. Networking and showing up.
• 29:08
  And showing up, that's tough. That's going to be hard.
• 29:12
  Yeah, it's hard. It's different kind of hard,
• 29:16
  right. I'm curious when you went to the
• 29:19
  DPC Summit, which I was there too, I didn't meet you there,
• 29:23
  but I was there. And I don't remember if anyone,
• 29:28
  I can't remember if there was kind of like a dark side talk of
• 29:33
  DPC that may have been the year before.
• 29:36
  But that's one thing that I don't know if we talk about it
• 29:41
  enough about, about the hard parts like like you said, but
• 29:47
  you just thought people were going to come and show up.
• 29:49
  So that's one thing that I think we definitely still need to keep
• 29:54
  talking about. And usually in the DPC summits
• 29:58
  they have something about that, so.
• 30:01
  That's good. Yeah.
• 30:02
  I think that here I didn't see anything.
• 30:05
  Or maybe if it was there since I was so excited.
• 30:11
  I did. I do not remember.
• 30:13
  No, because when you're coming out of the, OR when you're still
• 30:17
  in the corporate world and you hear about this, DPC is like a
• 30:21
  lifeline, right? Because you're drowning and
• 30:25
  you're not going to see all the, you're not going to see the
• 30:28
  negative bubbles that might be around you're, you're not going
• 30:32
  to see it because you're just hanging on to that lifeline.
• 30:36
  Yeah, yeah, yeah it. Is a lifeline.
• 30:38
  It is a lifeline. Maybe there was talk about the
• 30:41
  struggles and whatnot, but I. Don't know it is, but yeah, it's
• 30:45
  something that you're right. If you're just so excited and
• 30:48
  just seeing the positives, you might miss, yeah.
• 30:51
  But it's it's. It's not to discourage people,
• 30:53
  it's just to be real. Yes, yes, yes.
• 30:59
  But the DPC world, even though I've had I, I'm struggling, but
• 31:05
  I'm so blessed that I have a side job.
• 31:10
  And that's why I haven't lost hope.
• 31:13
  I'm still very, very hopeful and very positive that it's going to
• 31:16
  work. And I'm willing to give it a few
• 31:19
  more years. Even the advice that's all
• 31:23
  there, like you were doing this. I mean, this is so crazy.
• 31:27
  It's so, so helpful. And yeah, it's so helpful.
• 31:32
  So, so helpful. And it's amazing to learn from
• 31:35
  you guys. You guys were successful who are
• 31:37
  doing an amazing job and I wish more people were doing this
• 31:42
  helping and and a lot of DPC doctors do, but sometimes they
• 31:47
  don't. Sometimes they're like, oh, buy
• 31:51
  this product for me or this is my whatever entrepreneur group
• 31:57
  join this. It's only a few $1000 and you're
• 31:59
  like, oh, I don't have a few $1000 right now.
• 32:03
  I wish the DPC world and maybe it, it does have it, I had more
• 32:09
  like nuclei, regional nuclei of support for DPC doctors and I
• 32:16
  should start one. There you go.
• 32:19
  I was thinking that I should start one in New Jersey.
• 32:22
  You should. So who am I to preach or to be
• 32:25
  like or or to complain that there is one?
• 32:28
  I should just start one. So yeah, we have one in North
• 32:31
  Carolina. We started last year and it
• 32:33
  wasn't me, it was one of the DPC docs in Asheville.
• 32:37
  And she said because she just sent a bunch of us an e-mail and
• 32:42
  she's like, hey you guys, you ever feel like you're really
• 32:44
  lonely and you're DPC and want to talk to someone?
• 32:48
  Let's do this. Let's just talk once a month on
• 32:51
  Zoom. So she set it up and so it's
• 32:54
  still going. Wow, that's off.
• 32:57
  Yeah, it's, it's, it's really good.
• 33:00
  I mean, I find it very, very helpful and just to talk to
• 33:05
  other people and then for new people, it's helpful for them.
• 33:09
  But I look forward to it every month.
• 33:11
  I think it's a lot of fun. That's so great.
• 33:14
  I'm going to start one in New Jersey, Dad.
• 33:17
  It's easy to find the docks in New Jersey, is there?
• 33:19
  Oh yeah. DPC mapper there, there isn't a
• 33:22
  lot of us and therefore like in my area, there's a pediatrician
• 33:28
  and there's a sports medicine doctor.
• 33:30
  I know both of them. We talk sometimes, but not
• 33:32
  consistently. Yeah.
• 33:34
  So after the start as long. Yeah, you should.
• 33:37
  And just is there a New Jersey DPC Facebook group?
• 33:42
  No, not really. There isn't.
• 33:45
  Yeah, yeah, 'cause there's not a lot of us.
• 33:47
  Well, maybe they're just hiding. It's possible.
• 33:52
  It's possible, yeah. Yeah, you can do that.
• 33:55
  But yeah, you can find the mapper, you can get people's
• 33:57
  emails and just start the group. Totally.
• 34:01
  I'm going to do it. We ours is all women, but that's
• 34:05
  just because that's how we set it up.
• 34:07
  But it doesn't have to be. Yeah, yeah.
• 34:11
  No, I'm, I'm going to start. Well, it's a great idea.
• 34:14
  I do know there's other I. Want to say.
• 34:17
  Like I want to say somewhere in the Midwest, someone had posted
• 34:19
  something recently about a state get together.
• 34:22
  And I know North Carolina, they used to do kind of a yearly get
• 34:28
  together too. But I think after COVID it kind
• 34:30
  of fell apart. Yeah, but.
• 34:34
  Yeah, I think they're doing in California.
• 34:35
  I saw. Yeah, California.
• 34:38
  I could be really like, yeah. TPC doctors?
• 34:42
  Yeah, yes. But yeah, that's why the summit
• 34:45
  is so much fun. Are you going to go to the
• 34:47
  summit this year? This year, no.
• 34:50
  I'm going to try to go next year, yes.
• 34:54
  Yeah, I missed it last year and I was like, oh, I had so much
• 34:57
  FOMO, so I'm going to go. I'm gonna go next year.
• 35:01
  I'm going to take my husband with me.
• 35:03
  Yes, he needs. To go he.
• 35:05
  Does need to go. He's family medicine.
• 35:08
  He knows the struggle. He knows the struggle.
• 35:11
  He hasn't been sold on it yet though, so I need to take care
• 35:14
  and convince him this is this is the truth, this is the way.
• 35:18
  OK. So this was usually in July, so
• 35:21
  you got like a year and a little bit to grow it.
• 35:25
  Yes, yeah. Yes, hopefully, hopefully.
• 35:27
  I'm very hopeful. Too.
• 35:29
  I mean, I think sometimes it's just you just needed a little a
• 35:34
  little guidance. But yeah, listening to Mom
• 35:37
  Donnie, I think was really a good thing.
• 35:38
  You had a big You realized something.
• 35:42
  Yeah, yeah. It was like a revelation.
• 35:45
  Yeah, my friend. I can't be a friend too.
• 35:49
  Exactly. Exactly.
• 35:52
  Yeah, Well, thank you so much for doing this with me.
• 35:55
  Oh, thank you so much. Oh my goodness, so helpful.
• 35:59
  Thank you so much. And thank you for not judging
• 36:02
  me, of course. Of course, no, it's really hard.
• 36:06
  It is hard. It is hard.
• 36:08
  Hard, Yeah, You know, everyone starts from zero, so.
• 36:12
  Yes, and it's hard for business illiterate people like myself,
• 36:16
  like they're all knowledge about business and I try to.
• 36:19
  I'm trying to learn every day. Yeah, it's a great journey.
• 36:24
  I wouldn't trade it for anything else.
• 36:26
  Yeah, definitely. I love the struggle.
• 36:30
  Now tell everyone how they can find you on social media even
• 36:34
  though I know you don't love social.
• 36:37
  Media. Oh, I need to know is it called
• 36:40
  the handle? OK, I don't think I know my
• 36:44
  handles. OK, well, thank.
• 36:47
  You, Doctor Moiz Afad. It's just my name.
• 36:50
  I'm pretty sure I still don't know how to find my hand.
• 36:55
  We'll, we'll find it and put it in the show notes if anyone
• 36:58
  wants to find you. So if anyone's in New Jersey,
• 37:00
  look up Doctor Moiz Assad so that you can join her new DPC
• 37:07
  Zoom group that she's going to start.
• 37:09
  Yes, yes, I am. Thank you so much.
• 37:12
  Absolutely. So hopefully I'd love to touch
• 37:15
  base with you again in maybe six months and kind of see where you
• 37:17
  are. That'll be perfect.
• 37:19
  Thank you. Absolutely.
• 37:21
  I really. Appreciate your time.
• 37:23
  Absolutely. Thank you and I love your
• 37:25
  advice. I'm gonna use it.
• 37:26
  Thank you, I appreciate it. Thank you to Doctor Saad for
• 37:30
  coming on and telling us all about the good and bad of her
• 37:33
  DPC journey so far. We talked about ways to craft an
• 37:38
  elevator pitch so that you'll be ready to talk to people about
• 37:41
  DPC no matter where you are, and also why it's important for you
• 37:47
  to show up in your community and in social media so that people
• 37:52
  know about you. They feel like they know you,
• 37:55
  they trust you, and then start to either come to you as
• 37:59
  patients or refer patients to you before you go.
• 38:02
  If you're preparing to launch your DPC or you've opened
• 38:05
  recently and you're not really sure where to start with systems
• 38:09
  and Automations, there is a free Starter Systems quiz where in
• 38:15
  just two minutes you will know exactly which systems to set up
• 38:19
  first or if you are launch ready.
• 38:22
  The link is in the show notes. Thanks again for listening and
• 38:25
  I'll see you next week on the next episode of DPC Life.
• 38:29
  Thank you for listening to DPC Life.
• 38:32
  If today's conversation inspired you, hit follow, Leave a review
• 38:37
  and share it with a friend who's ready for change.
• 38:40
  Remember, wherever you are in the journey, your DPC family has
• 38:45
  your back. Until next time, keep building a
• 38:49
  practice and a life that truly fits you.