20 Year Creative Vet Sold Golden Wolf to Doodles, Then Went All-In on AI (feat. Ingi Erlingsson)
After 20 years in creative, building Golden Wolf and selling it to Doodles, Ingi Erlingsson went deep on AI to start a new chapter at his company, SYSTMS.Ingi has spent two decades making work for brands including Nike, Adidas, Jordan, Disney, Netflix, Coca-Cola, and Cartoon Network. He built Golden Wolf from the ground up, sold the studio to Doodles, became Doodles’ Chief Content Officer, and now builds custom AI creative systems at SYSTMS.So naturally, Drew and Rory spend half the episode staring at his ComfyUI graphs wondering what the hell is happening.Ingi breaks down how he actually…
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