Latest / Boardroom Conversations with Fexingo: CEOs, Strategy, and Corporate Leadership Explained
How the Ferrari Board Protected the Brand
Ferrari isn't just a car company — it's a brand that has endured by saying no. In this episode, Lucas and Luna explore how Ferrari's board has navigated the tension between scarcity and growth, from the IPO to the Purosangue SUV, and why its refusal to chase volume has made it one of the most valuable automakers per vehicle. They dig into the brand's deliberate strategies: controlled production, exclusivity, and a price-to-earnings ratio that rivals luxury goods firms. Along the way, they consider the risks of over-extending the brand — and what other companies might learn…
The skinny
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