Latest / The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX
#801: Brandlight CEO Imri Marcus on GEO, AI browsers, and the new search experience
For the last two decades, marketers have lived by the decisions one company has made and the experience customers have with that company’s search bar (and in many cases, browser). But what happens when Google is dethroned by an AI?
Agility requires not just adapting to new channels, but fundamentally rethinking the entire customer discovery journey when the rules are rewritten overnight. It’s about moving from optimizing for keywords to influencing AI-driven conversations.
Today, we're going to talk about the rise of AI browsers and Generative Engine Optimization, or GEO. Whether it’s using…
The skinny
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