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Trust, Creators and the Human Edge in AI Marketing
In this episode of Digital Marketing Today, we unpack two major forces reshaping the industry: the rise of trust-led creator culture and the increasing importance of human strategy in an AI-driven marketing world. First, we explore the story of Daadi Snacks creator Jay, whose growth came not from conventional promotion, but from calling out influencer entitlement and inauthentic online behaviour. The discussion reveals what this means for modern marketers across influencer marketing, SEO, EDMs, online reputation, and short-form video platforms like TikTok, Instagram Reels, and YouTube Shorts…
The skinny
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