The $15 Trillion Audience Marketers Still Treat Like An Afterthought
In this episode of Adspeak by ADWEEK, Jennifer Meehan joins 55+ creators Stewart Reynolds (Brittlestar) and Granny Guns for a sharp conversation on one of marketing’s biggest blind spots: older audiences. Despite controlling nearly half of global spending power, the 55+ demographic receives only a fraction of advertising investment. The discussion explores why older creators consistently outperform younger influencers in authenticity, trust, and cross-generational appeal.
Stewart and Granny Guns explain how genuine creator-brand alignment drives stronger engagement and purchase intent, while…
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