Latest / The Construction Leadership Podcast: Executive Strategies to Build Elite Teams & Consistently Deliver On-Time, Under Budget
417 :: How To Build a Communication Campaign That Actually Changes Employee Behavior
In episode 417, host Bradley Hartmann discusses the fallacy of "cascading communication" as a leadership metaphor. He argues that while information may cascade down through an organization, behavioral change does not. Using Newton's laws of motion as a framework, Hartmann explains how leaders need to approach communication differently to drive real change. He suggests moving away from a one-time "cascade" of information and instead implementing a persistent "drip campaign" of communication using various platforms and tactics. This includes things like weekly newsletters, personalized video…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.