32 - The Revenue Risk When CEOs Say “We Can’t Measure Event ROI"
In this episode of The Breakout CEO Podcast, Jeff Holman sits down with Zach Barney, founder and CEO of Mobly, to talk about a problem many growth-stage companies quietly accept.
They spend a lot on in-person events and have no real way to know what is working.
Zach explains how his background as a VP of Sales exposed a gap most teams accept as normal. Digital marketing is measured closely. In-person marketing often is not. That gap led him to start Mobly and focus on bringing clearer tracking and follow-up to face-to-face marketing.
The conversation also goes well beyond product and growth…
The skinny
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