Bring Back BlackBerry with Kevin Michaluk
EPISODE 46
CrackBerry Kevin, founder of Clicks, explains why building hardware in a software-obsessed world is suddenly the opportunity again and how “intentional tech” is creating room for focused devices that complement, not replace, your iPhone. He shares the arc from launching CrackBerry.com and Mobile Nations to turning years of product coverage into an unfair advantage for building, then breaks down Clicks’ strategy: validate demand with accessories first, frame Communicator as a purpose-built “people phone” category instead of a smartphone competitor, and use CES storytelling to create…
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