Latest / Omni Talk Retail / Shoptalk Europe 2025: TikTok Shop Dominates, AI Gets Agentic & Store Teams Win Big

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Shoptalk Europe 2025: TikTok Shop Dominates, AI Gets Agentic & Store Teams Win Big · Omni Talk Retail

• 0:01
  Hello,
• 0:01
  welcome,
• 0:02
  Shop
• 0:02
  Talk
• 0:02
  Europe.
• 0:03
  How's
• 0:04
  everybody
• 0:04
  doing?
• 0:05
  Are
• 0:05
  you
• 0:06
  alive?
• 0:06
  Maybe
• 0:07
  like
• 0:07
  a
• 0:07
  clap
• 0:08
  or
• 0:08
  anything?
• 0:08
  No.
• 0:09
  All
• 0:09
  right,
• 0:09
  all
• 0:09
  right,
• 0:10
  all
• 0:10
  right.
• 0:10
  Well,
• 0:11
  thank
• 0:12
  you
• 0:12
  so
• 0:12
  much
• 0:12
  for
• 0:13
  being
• 0:13
  here.
• 0:13
  I'm
• 0:14
  Anne
• 0:14
  Mazinga.
• 0:15
  I'm
• 0:15
  one
• 0:15
  of
• 0:15
  the
• 0:15
  co
• 0:15
  founders,
• 0:16
  along
• 0:16
  with
• 0:16
  Chris
• 0:17
  Walton
• 0:17
  here
• 0:17
  of
• 0:17
  amitalk
• 0:18
  Retail.
• 0:19
  We
• 0:19
  are
• 0:20
  a
• 0:20
  podcast
• 0:20
  network
• 0:20
  based
• 0:21
  out
• 0:21
  of
• 0:21
  the
• 0:21
  US
• 0:22
  and
• 0:22
  we
• 0:23
  focus
• 0:23
  on
• 0:24
  the
• 0:24
  people,
• 0:24
  the
• 0:25
  companies
• 0:25
  and
• 0:25
  the
• 0:25
  technologies
• 0:26
  that
• 0:26
  are
• 0:26
  shaping
• 0:27
  the
• 0:27
  future
• 0:27
  future
• 0:27
  of
• 0:27
  retail.
• 0:28
  And
• 0:28
  I
• 0:29
  don't
• 0:29
  know
• 0:29
  if
• 0:29
  you
• 0:29
  realize,
• 0:30
  but
• 0:30
  we're
• 0:30
  recording
• 0:31
  a
• 0:31
  live
• 0:31
  podcast
• 0:32
  right
• 0:32
  now,
• 0:32
  which
• 0:33
  is
• 0:33
  why
• 0:33
  I
• 0:34
  wanted
• 0:34
  you
• 0:34
  guys
• 0:34
  to
• 0:35
  clap,
• 0:35
  so
• 0:35
  that
• 0:35
  people
• 0:35
  realize
• 0:36
  there
• 0:36
  are
• 0:37
  actually
• 0:37
  people
• 0:37
  in
• 0:38
  the
• 0:38
  audience
• 0:38
  here
• 0:39
  and
• 0:39
  it's
• 0:40
  not
• 0:40
  just
• 0:40
  the
• 0:40
  four
• 0:40
  of
• 0:41
  us
• 0:41
  talking
• 0:41
  to
• 0:41
  ourselves,
• 0:42
  which
• 0:42
  would
• 0:42
  be
• 0:43
  fine
• 0:43
  too.
• 0:44
  Well,
• 0:45
  those
• 0:46
  listening
• 0:46
  obviously
• 0:47
  know
• 0:47
  Chris
• 0:48
  and
• 0:48
  I.
• 0:49
  As
• 0:49
  I
• 0:49
  mentioned,
• 0:50
  we
• 0:50
  have
• 0:50
  the
• 0:50
  Amitak
• 0:51
  Retail
• 0:51
  podcast,
• 0:52
  the
• 0:52
  only
• 0:52
  retail
• 0:52
  podcast
• 0:53
  that's
• 0:53
  in
• 0:53
  apples
• 0:54
  top
• 0:54
  100
• 0:55
  business
• 0:55
  podcasts.
• 0:56
  So
• 0:56
  check
• 0:56
  it
• 0:56
  out
• 0:57
  if
• 0:57
  you
• 0:57
  haven't
• 0:57
  already.
• 0:58
  But
• 0:58
  I'd
• 0:58
  love
• 0:58
  to
• 0:58
  take
• 0:59
  a
• 0:59
  moment
• 0:59
  quickly
• 1:00
  to
• 1:00
  introduce
• 1:01
  for
• 1:01
  all
• 1:01
  of
• 1:01
  you
• 1:01
  in
• 1:01
  the
• 1:01
  audience
• 1:02
  and
• 1:02
  those
• 1:02
  listening
• 1:03
  at
• 1:03
  home,
• 1:04
  the
• 1:04
  real
• 1:04
  retail
• 1:05
  experts
• 1:05
  and
• 1:06
  the
• 1:06
  people
• 1:06
  who've
• 1:07
  been
• 1:07
  behind
• 1:08
  all
• 1:08
  of
• 1:08
  the
• 1:09
  incredible
• 1:09
  content
• 1:10
  that
• 1:10
  we've
• 1:10
  been
• 1:11
  here
• 1:11
  to
• 1:11
  witness
• 1:11
  at
• 1:11
  Shop
• 1:11
  Talk
• 1:12
  Europe
• 1:12
  for
• 1:13
  the
• 1:13
  last
• 1:13
  two
• 1:13
  days.
• 1:14
  And
• 1:14
  that
• 1:14
  is
• 1:15
  Adam
• 1:15
  Plom
• 1:16
  and
• 1:16
  Ben
• 1:16
  Miller.
• 1:17
  Ben
• 1:17
  Miller
• 1:18
  for
• 1:18
  those.
• 1:18
  Yes.
• 1:19
  All
• 1:19
  right.
• 1:20
  I
• 1:20
  think
• 1:21
  so.
• 1:21
  Two
• 1:21
  applauses.
• 1:22
  Well,
• 1:23
  two
• 1:23
  applauses.
• 1:24
  Adam,
• 1:24
  it's
• 1:24
  your
• 1:24
  first
• 1:25
  time
• 1:25
  time
• 1:25
  and
• 1:25
  you've
• 1:25
  already
• 1:25
  got
• 1:26
  two
• 1:26
  applauses.
• 1:26
  I
• 1:27
  know
• 1:27
  you're
• 1:27
  winning.
• 1:27
  This
• 1:27
  is
• 1:28
  too
• 1:28
  good.
• 1:28
  It's
• 1:28
  only
• 1:28
  downhill
• 1:29
  from
• 1:29
  here
• 1:29
  completely.
• 1:31
  Let
• 1:31
  me
• 1:31
  first
• 1:32
  introduce
• 1:32
  Ben.
• 1:32
  If
• 1:33
  you're
• 1:33
  meeting
• 1:33
  him
• 1:33
  for
• 1:33
  the
• 1:33
  first
• 1:34
  time,
• 1:34
  he's
• 1:34
  Shoptalk's
• 1:35
  Vice
• 1:35
  President
• 1:36
  of
• 1:36
  Original
• 1:37
  content
• 1:37
  and
• 1:37
  strategy.
• 1:38
  And
• 1:38
  in
• 1:38
  this
• 1:38
  role,
• 1:38
  he
• 1:39
  works
• 1:39
  with
• 1:39
  internal
• 1:40
  teams
• 1:40
  and
• 1:40
  external
• 1:41
  research
• 1:41
  partners
• 1:42
  to
• 1:42
  lead
• 1:43
  the
• 1:44
  creation
• 1:44
  of
• 1:44
  content
• 1:45
  across
• 1:45
  Shoptalk's
• 1:46
  global
• 1:46
  portfolio.
• 1:48
  Adam
• 1:48
  Plum
• 1:49
  is
• 1:49
  the
• 1:49
  Vice
• 1:50
  President
• 1:50
  of
• 1:50
  Content
• 1:51
  for
• 1:51
  Shop
• 1:51
  Talk
• 1:51
  Europe.
• 1:52
  And
• 1:52
  Adam
• 1:52
  and
• 1:52
  his
• 1:52
  team
• 1:53
  are
• 1:53
  responsible
• 1:54
  for
• 1:54
  defining
• 1:54
  and
• 1:54
  delivering
• 1:55
  the
• 1:55
  strategic
• 1:56
  content
• 1:56
  vision
• 1:57
  for
• 1:57
  the
• 1:57
  show,
• 1:58
  researching
• 1:59
  and
• 1:59
  writing
• 1:59
  the
• 2:00
  agenda,
• 2:00
  and
• 2:00
  identifying
• 2:01
  and
• 2:01
  acquiring
• 2:02
  best
• 2:02
  in
• 2:02
  class
• 2:03
  speakers.
• 2:03
  So
• 2:03
  if
• 2:03
  you
• 2:03
  have
• 2:04
  any
• 2:04
  complaints,
• 2:04
  you
• 2:05
  can
• 2:05
  go
• 2:05
  to
• 2:05
  Adam,
• 2:06
  but
• 2:06
  hopefully
• 2:06
  you
• 2:07
  have
• 2:07
  more
• 2:07
  positive
• 2:08
  comments
• 2:08
  to
• 2:09
  share
• 2:09
  as
• 2:09
  well.
• 2:09
  Right?
• 2:10
  That
• 2:10
  would
• 2:10
  be
• 2:10
  good.
• 2:12
  Well,
• 2:12
  before
• 2:13
  we
• 2:13
  get
• 2:13
  started,
• 2:14
  just
• 2:14
  a
• 2:14
  quick
• 2:14
  overview
• 2:15
  of
• 2:15
  how
• 2:15
  this
• 2:15
  session
• 2:16
  runs.
• 2:16
  So
• 2:16
  this
• 2:16
  is
• 2:16
  a
• 2:17
  rapid
• 2:17
  fire
• 2:17
  session,
• 2:18
  which
• 2:19
  means
• 2:19
  that
• 2:19
  we're
• 2:19
  going
• 2:19
  to
• 2:20
  break
• 2:20
  down
• 2:21
  each
• 2:21
  of
• 2:21
  the
• 2:21
  takeaways
• 2:22
  from
• 2:23
  the
• 2:23
  last
• 2:23
  three
• 2:23
  days
• 2:24
  of
• 2:24
  content
• 2:24
  and
• 2:24
  we
• 2:25
  only
• 2:25
  have
• 2:25
  four
• 2:25
  minutes
• 2:26
  to
• 2:26
  do
• 2:26
  that
• 2:26
  in
• 2:26
  each
• 2:27
  category.
• 2:28
  If
• 2:28
  we
• 2:28
  are
• 2:28
  still
• 2:29
  talking
• 2:29
  and
• 2:29
  we
• 2:29
  hit
• 2:30
  four
• 2:30
  minutes,
• 2:30
  you're
• 2:30
  going
• 2:30
  to
• 2:31
  hear
• 2:31
  a
• 2:31
  loud
• 2:31
  buzzer.
• 2:32
  It
• 2:32
  will
• 2:33
  not
• 2:33
  be
• 2:33
  as
• 2:33
  loud
• 2:33
  as
• 2:34
  the
• 2:34
  alarm
• 2:34
  that
• 2:34
  came
• 2:34
  from
• 2:35
  your
• 2:35
  phone
• 2:35
  at
• 2:35
  10am
• 2:36
  but
• 2:36
  it
• 2:36
  is
• 2:36
  a
• 2:37
  little
• 2:37
  startling.
• 2:38
  So
• 2:38
  just
• 2:38
  beware.
• 2:40
  All
• 2:41
  right,
• 2:41
  let's
• 2:42
  have
• 2:42
  Adam,
• 2:43
  before
• 2:43
  we
• 2:43
  get
• 2:43
  started,
• 2:44
  give
• 2:44
  us
• 2:45
  a
• 2:45
  quick
• 2:45
  overview
• 2:46
  of
• 2:46
  kind
• 2:46
  of
• 2:47
  the
• 2:47
  themes
• 2:47
  coming
• 2:47
  into
• 2:48
  Shop
• 2:48
  Talk
• 2:48
  Europe
• 2:49
  to
• 2:49
  set
• 2:49
  the
• 2:49
  table.
• 2:49
  Well,
• 2:50
  I
• 2:50
  think
• 2:50
  we
• 2:50
  have
• 2:51
  a
• 2:51
  number
• 2:51
  of
• 2:51
  themes
• 2:52
  and
• 2:52
  it
• 2:52
  feels
• 2:52
  like
• 2:52
  at
• 2:52
  the
• 2:52
  end
• 2:53
  of
• 2:53
  three
• 2:53
  days,
• 2:53
  you
• 2:54
  feel
• 2:54
  like
• 2:54
  you've
• 2:54
  discussed
• 2:54
  absolutely
• 2:55
  everything
• 2:55
  that's
• 2:56
  that's
• 2:56
  taken
• 2:56
  place.
• 2:57
  But
• 2:58
  we
• 2:58
  did
• 2:58
  have
• 2:58
  kind
• 2:58
  of
• 2:58
  four
• 2:59
  clearly
• 2:59
  defined
• 3:00
  themes
• 3:00
  this
• 3:00
  year.
• 3:01
  So
• 3:01
  there
• 3:01
  was
• 3:02
  generating
• 3:02
  value
• 3:02
  across
• 3:03
  unified
• 3:03
  commerce.
• 3:04
  We
• 3:05
  were
• 3:05
  looking
• 3:05
  at
• 3:05
  inspiring
• 3:07
  and
• 3:08
  driving
• 3:08
  search
• 3:09
  and
• 3:09
  discovery
• 3:10
  and
• 3:10
  capturing
• 3:11
  attention.
• 3:11
  And
• 3:12
  of
• 3:12
  the
• 3:12
  consumer,
• 3:13
  we
• 3:13
  were
• 3:13
  looking
• 3:13
  at
• 3:14
  the
• 3:14
  future
• 3:14
  of
• 3:14
  in
• 3:14
  store
• 3:15
  experiences
• 3:16
  in
• 3:16
  an
• 3:16
  increasingly
• 3:17
  digital
• 3:17
  age.
• 3:17
  So
• 3:17
  the
• 3:18
  experience
• 3:18
  side
• 3:18
  and
• 3:18
  the
• 3:19
  efficiency
• 3:19
  side
• 3:20
  and
• 3:20
  then
• 3:20
  we
• 3:20
  were
• 3:20
  looking
• 3:21
  at
• 3:21
  business
• 3:21
  model
• 3:21
  evolution,
• 3:22
  retail,
• 3:23
  media,
• 3:23
  re
• 3:23
  commerce.
• 3:24
  Okay,
• 3:25
  well,
• 3:25
  let's
• 3:25
  kick
• 3:26
  it
• 3:26
  off
• 3:26
  with
• 3:26
  the
• 3:27
  first
• 3:27
  question
• 3:27
  here.
• 3:28
  I'm
• 3:28
  going
• 3:28
  to
• 3:29
  set
• 3:29
  the
• 3:29
  clock
• 3:29
  at
• 3:30
  four
• 3:30
  minutes.
• 3:30
  All
• 3:31
  right,
• 3:31
  here
• 3:31
  we
• 3:31
  go.
• 3:32
  First
• 3:32
  question.
• 3:33
  How
• 3:33
  is
• 3:33
  European
• 3:34
  business
• 3:35
  confidence
• 3:36
  holding
• 3:36
  up?
• 3:37
  So
• 3:37
  I
• 3:38
  think
• 3:38
  it's
• 3:38
  a
• 3:38
  couple
• 3:39
  of
• 3:39
  reflections,
• 3:39
  really.
• 3:39
  So
• 3:40
  first
• 3:40
  is
• 3:41
  reflection
• 3:42
  on
• 3:42
  the
• 3:42
  show.
• 3:42
  It's
• 3:43
  been
• 3:43
  such
• 3:43
  a
• 3:44
  fun
• 3:44
  and
• 3:44
  interesting
• 3:45
  three
• 3:46
  days,
• 3:47
  really
• 3:47
  vibrant.
• 3:48
  I
• 3:48
  think
• 3:48
  it's
• 3:49
  felt
• 3:49
  really
• 3:49
  dynamic.
• 3:49
  It's
• 3:50
  felt
• 3:50
  really
• 3:50
  energetic,
• 3:51
  which
• 3:52
  has
• 3:52
  been
• 3:52
  great.
• 3:52
  And
• 3:53
  it's
• 3:53
  really
• 3:53
  important
• 3:54
  to
• 3:54
  separate
• 3:55
  just
• 3:55
  for
• 3:55
  a
• 3:55
  moment
• 3:56
  how
• 3:56
  it's
• 3:56
  felt
• 3:57
  in
• 3:57
  these
• 3:57
  four
• 3:57
  walls
• 3:57
  with
• 3:58
  some
• 3:58
  of
• 3:58
  the
• 3:59
  broader
• 3:59
  things
• 3:59
  that
• 3:59
  are
• 3:59
  going
• 3:59
  on.
• 4:00
  So
• 4:00
  we
• 4:00
  started
• 4:01
  on
• 4:01
  Monday.
• 4:02
  Monday
• 4:03
  afternoon
• 4:03
  feels
• 4:04
  a
• 4:04
  lifetime
• 4:05
  ago,
• 4:06
  but
• 4:06
  it
• 4:06
  was
• 4:06
  wonderful.
• 4:07
  We
• 4:07
  had
• 4:07
  a
• 4:07
  number
• 4:07
  of
• 4:08
  presentations
• 4:08
  to
• 4:08
  help
• 4:08
  set
• 4:09
  the
• 4:09
  scene.
• 4:09
  And
• 4:09
  we
• 4:10
  invited
• 4:10
  MasterCard's
• 4:11
  chief
• 4:11
  economist,
• 4:12
  Natalia,
• 4:13
  who
• 4:13
  does
• 4:13
  that
• 4:13
  for
• 4:14
  Europe,
• 4:14
  to
• 4:14
  give
• 4:15
  us
• 4:15
  a
• 4:15
  statistical
• 4:16
  view,
• 4:16
  to
• 4:16
  retell
• 4:16
  us,
• 4:17
  okay,
• 4:17
  what
• 4:17
  was
• 4:17
  going
• 4:18
  on
• 4:18
  with
• 4:18
  business
• 4:18
  and
• 4:18
  consumer
• 4:19
  confidence.
• 4:20
  And
• 4:20
  a
• 4:20
  couple
• 4:21
  of
• 4:21
  things
• 4:21
  that
• 4:21
  she
• 4:21
  called
• 4:21
  out
• 4:22
  was
• 4:23
  the
• 4:23
  euro
• 4:23
  is
• 4:24
  pretty
• 4:24
  strong.
• 4:24
  Euro
• 4:25
  is
• 4:25
  doing
• 4:25
  okay.
• 4:27
  Stock,
• 4:28
  the
• 4:28
  market
• 4:28
  is
• 4:28
  volatile,
• 4:29
  but
• 4:29
  largely
• 4:31
  recovered
• 4:32
  from
• 4:32
  recent
• 4:32
  challenges.
• 4:34
  Commodity
• 4:34
  energy
• 4:35
  prices
• 4:35
  are
• 4:35
  going
• 4:35
  down
• 4:36
  in
• 4:36
  Europe.
• 4:37
  There
• 4:37
  is
• 4:38
  still
• 4:38
  inflationary
• 4:39
  pressures,
• 4:39
  but
• 4:39
  they're
• 4:39
  sort
• 4:40
  of
• 4:40
  netting
• 4:40
  out
• 4:42
  consumer
• 4:43
  purchasing
• 4:43
  power
• 4:43
  off
• 4:44
  the
• 4:44
  back
• 4:44
  of
• 4:44
  a
• 4:44
  lot
• 4:44
  of
• 4:44
  that
• 4:44
  is
• 4:45
  on
• 4:45
  the
• 4:45
  way
• 4:45
  up.
• 4:46
  So
• 4:47
  a
• 4:48
  number
• 4:48
  of
• 4:48
  the
• 4:48
  macroeconomic
• 4:50
  conditions
• 4:50
  are
• 4:50
  actually
• 4:51
  okay.
• 4:51
  So
• 4:52
  it's
• 4:52
  kind
• 4:52
  of
• 4:52
  solid.
• 4:52
  It's
• 4:53
  not
• 4:53
  exciting,
• 4:54
  but
• 4:54
  it's
• 4:54
  okay.
• 4:56
  The,
• 4:56
  the
• 4:56
  challenge
• 4:57
  that
• 4:57
  we're
• 4:57
  facing
• 4:57
  into
• 4:57
  is
• 4:58
  the
• 4:58
  consumer
• 4:58
  confidence.
• 4:59
  Looking
• 4:59
  the
• 5:00
  consumer
• 5:00
  confidence
• 5:00
  has
• 5:01
  taken
• 5:01
  a
• 5:01
  real
• 5:01
  hit.
• 5:01
  So
• 5:02
  all
• 5:02
  of
• 5:02
  the
• 5:02
  uncertainty,
• 5:03
  tariffs,
• 5:04
  trade,
• 5:04
  et
• 5:05
  cetera
• 5:05
  has
• 5:05
  really
• 5:06
  hit
• 5:06
  consumer
• 5:07
  confidence.
• 5:07
  And
• 5:08
  it's
• 5:08
  not
• 5:09
  even
• 5:09
  across
• 5:10
  Europe,
• 5:10
  certain
• 5:10
  countries,
• 5:10
  Switzerland,
• 5:11
  for
• 5:11
  example,
• 5:11
  has
• 5:12
  taken
• 5:12
  a
• 5:12
  big
• 5:12
  hit
• 5:12
  and
• 5:13
  that
• 5:13
  is
• 5:13
  pulling
• 5:14
  back
• 5:14
  business
• 5:14
  confidence.
• 5:16
  So
• 5:16
  business
• 5:16
  confidence
• 5:17
  statistically
• 5:18
  is
• 5:18
  down.
• 5:19
  It's
• 5:19
  down
• 5:20
  a
• 5:20
  bit,
• 5:20
  not
• 5:21
  hugely.
• 5:21
  I
• 5:22
  think
• 5:22
  Europe's
• 5:22
  in
• 5:22
  a
• 5:22
  better
• 5:22
  place
• 5:23
  that
• 5:23
  from
• 5:23
  those
• 5:23
  perspectives
• 5:24
  than
• 5:25
  in
• 5:25
  the
• 5:25
  US
• 5:26
  but
• 5:27
  the
• 5:27
  overall
• 5:29
  consumer
• 5:30
  conditions
• 5:30
  for
• 5:30
  now
• 5:31
  are
• 5:31
  looking
• 5:31
  okay.
• 5:32
  So
• 5:33
  I
• 5:33
  think
• 5:34
  that's
• 5:34
  the
• 5:34
  statistical
• 5:35
  view.
• 5:35
  I
• 5:35
  mean,
• 5:35
  the
• 5:36
  conversations
• 5:36
  that
• 5:37
  I've
• 5:37
  heard
• 5:37
  and
• 5:37
  some
• 5:37
  of
• 5:37
  the
• 5:37
  topics
• 5:38
  I've
• 5:38
  heard
• 5:38
  have
• 5:38
  been
• 5:38
  around
• 5:40
  managing
• 5:40
  agility
• 5:41
  and
• 5:41
  the
• 5:41
  leadership
• 5:42
  required.
• 5:42
  And
• 5:42
  we
• 5:42
  can
• 5:42
  come
• 5:42
  back
• 5:43
  to
• 5:43
  that.
• 5:44
  The
• 5:44
  difficulty
• 5:45
  in
• 5:45
  planning
• 5:45
  and
• 5:46
  increased
• 5:46
  short
• 5:46
  term
• 5:47
  horizons
• 5:48
  for
• 5:48
  planning
• 5:48
  and,
• 5:49
  and
• 5:49
  also
• 5:50
  managing
• 5:51
  price
• 5:51
  fluctuations
• 5:52
  and
• 5:52
  how
• 5:52
  you
• 5:52
  can
• 5:53
  get
• 5:53
  the
• 5:53
  tools
• 5:54
  and
• 5:54
  the
• 5:54
  tech
• 5:54
  in
• 5:54
  place.
• 5:55
  The
• 5:55
  tools
• 5:55
  and
• 5:55
  the
• 5:55
  tech
• 5:56
  are
• 5:56
  out
• 5:56
  there
• 5:56
  to
• 5:56
  be
• 5:56
  able
• 5:57
  to
• 5:57
  analyze
• 5:58
  and
• 5:58
  respond
• 5:59
  to
• 5:59
  pricing
• 5:59
  changes
• 5:59
  quicker
• 6:00
  than
• 6:00
  ever.
• 6:00
  But
• 6:00
  actually
• 6:01
  getting
• 6:01
  those
• 6:01
  tools
• 6:01
  into
• 6:01
  the
• 6:01
  business
• 6:02
  when
• 6:02
  you
• 6:02
  need
• 6:02
  them
• 6:02
  now
• 6:02
  is
• 6:03
  the
• 6:03
  challenge.
• 6:03
  So
• 6:03
  I
• 6:04
  think
• 6:04
  that
• 6:04
  would
• 6:04
  be
• 6:04
  my
• 6:04
  overview,
• 6:05
  but
• 6:06
  with
• 6:06
  130
• 6:07
  left,
• 6:08
  I'm
• 6:08
  gonna
• 6:08
  stop
• 6:08
  talking.
• 6:11
  Adam,
• 6:11
  what
• 6:11
  about
• 6:11
  you?
• 6:12
  What
• 6:12
  were
• 6:12
  some
• 6:12
  of
• 6:13
  the
• 6:13
  things
• 6:13
  that
• 6:13
  you
• 6:13
  noticed?
• 6:14
  Well,
• 6:14
  I
• 6:14
  think
• 6:15
  for
• 6:15
  me
• 6:15
  there's
• 6:16
  definitely
• 6:16
  a
• 6:16
  theme
• 6:17
  of
• 6:17
  certainty.
• 6:18
  Uncertainty
• 6:19
  is
• 6:19
  the
• 6:19
  only
• 6:19
  certainty.
• 6:20
  Right.
• 6:20
  Everyone's
• 6:20
  just
• 6:20
  grappling
• 6:21
  with
• 6:21
  whether
• 6:21
  it's
• 6:21
  macroeconomic,
• 6:22
  whether
• 6:22
  it's
• 6:23
  wars,
• 6:23
  whether
• 6:23
  it's
• 6:24
  tariffs,
• 6:24
  whether
• 6:24
  it's
• 6:25
  shutdowns,
• 6:26
  volatility.
• 6:26
  Volatility
• 6:27
  is
• 6:27
  just,
• 6:27
  it's
• 6:28
  just
• 6:28
  everywhere.
• 6:28
  And
• 6:28
  I
• 6:29
  think
• 6:29
  that
• 6:29
  kind
• 6:29
  of
• 6:29
  came
• 6:29
  through
• 6:30
  in
• 6:30
  a
• 6:30
  couple
• 6:30
  of
• 6:30
  conversations.
• 6:31
  And
• 6:31
  one
• 6:32
  panelist
• 6:32
  on
• 6:32
  our
• 6:32
  supply
• 6:33
  chain
• 6:33
  session
• 6:33
  kind
• 6:33
  of
• 6:34
  referred
• 6:34
  to
• 6:34
  feeling
• 6:35
  like
• 6:35
  they're
• 6:35
  living
• 6:35
  through
• 6:36
  just
• 6:36
  mini
• 6:36
  pandemics
• 6:37
  at
• 6:37
  the
• 6:37
  moment.
• 6:37
  I
• 6:37
  think,
• 6:37
  you
• 6:38
  know,
• 6:38
  Covid
• 6:38
  helped
• 6:38
  equip
• 6:39
  certain
• 6:39
  brands
• 6:40
  with
• 6:40
  certain
• 6:40
  things,
• 6:40
  but
• 6:41
  now
• 6:41
  it's
• 6:41
  like
• 6:41
  short
• 6:42
  term
• 6:42
  bursts
• 6:43
  of,
• 6:44
  of
• 6:44
  massive
• 6:44
  disruption.
• 6:45
  And
• 6:45
  so
• 6:46
  looking
• 6:46
  long,
• 6:46
  long
• 6:47
  term
• 6:47
  is
• 6:48
  quite
• 6:48
  tricky.
• 6:50
  But
• 6:50
  trying
• 6:50
  to
• 6:50
  also
• 6:51
  make
• 6:51
  sure
• 6:51
  that
• 6:51
  any
• 6:51
  short
• 6:51
  term
• 6:52
  decision
• 6:52
  is
• 6:52
  still
• 6:52
  anchored
• 6:53
  in
• 6:53
  that
• 6:53
  long
• 6:53
  term
• 6:53
  strategy
• 6:54
  is
• 6:54
  quite
• 6:55
  challenging
• 6:55
  too.
• 6:55
  So
• 6:55
  I
• 6:55
  think
• 6:56
  that's
• 6:56
  a
• 6:56
  key.
• 6:56
  Watch
• 6:56
  out
• 6:57
  for
• 6:57
  some.
• 6:57
  So
• 6:58
  I
• 6:58
  think
• 6:58
  agility
• 6:59
  and
• 6:59
  responsiveness
• 7:00
  and
• 7:00
  adaptability
• 7:01
  have
• 7:01
  been
• 7:02
  probably
• 7:02
  pretty
• 7:02
  high
• 7:02
  up
• 7:03
  on
• 7:03
  our
• 7:03
  word
• 7:03
  count
• 7:03
  this
• 7:03
  week,
• 7:04
  but
• 7:04
  it
• 7:04
  seems
• 7:05
  to
• 7:05
  come
• 7:05
  through
• 7:05
  the
• 7:05
  buzzword
• 7:06
  of
• 7:06
  the
• 7:06
  conference.
• 7:06
  Yeah,
• 7:06
  I
• 7:06
  think
• 7:07
  so.
• 7:07
  Chris,
• 7:07
  any
• 7:07
  last
• 7:08
  comments?
• 7:08
  Yeah,
• 7:09
  I
• 7:09
  mean,
• 7:09
  I
• 7:09
  think
• 7:09
  I'd
• 7:09
  sum
• 7:10
  up
• 7:10
  what
• 7:10
  you
• 7:10
  both
• 7:10
  said
• 7:11
  with
• 7:11
  what
• 7:11
  was
• 7:12
  probably
• 7:12
  my
• 7:12
  favorite
• 7:12
  quote
• 7:12
  of
• 7:13
  the
• 7:13
  show.
• 7:13
  It
• 7:13
  was
• 7:13
  from
• 7:13
  Harrod
• 7:14
  CEO
• 7:14
  when
• 7:14
  he
• 7:14
  gave
• 7:14
  his
• 7:15
  keynote.
• 7:15
  And
• 7:16
  I
• 7:16
  think
• 7:16
  I
• 7:16
  might
• 7:16
  be
• 7:16
  paraphrasing
• 7:17
  this,
• 7:17
  but
• 7:17
  it's
• 7:17
  pretty
• 7:18
  close.
• 7:18
  But
• 7:18
  he
• 7:18
  said,
• 7:18
  quote,
• 7:18
  it's
• 7:19
  really
• 7:19
  hard
• 7:19
  to
• 7:19
  predict
• 7:20
  even
• 7:20
  three
• 7:20
  years
• 7:20
  out,
• 7:20
  which
• 7:21
  shows
• 7:21
  me
• 7:21
  that
• 7:21
  there
• 7:21
  is
• 7:21
  a
• 7:22
  crack
• 7:22
  in
• 7:22
  executive
• 7:23
  confidence
• 7:24
  at
• 7:24
  even
• 7:24
  his
• 7:25
  level.
• 7:25
  And
• 7:25
  I
• 7:25
  think
• 7:25
  that's
• 7:25
  from
• 7:26
  two
• 7:26
  factors.
• 7:26
  Right.
• 7:26
  If
• 7:27
  we
• 7:27
  step
• 7:27
  back,
• 7:27
  it's
• 7:28
  macroeconomic
• 7:28
  for
• 7:29
  sure.
• 7:29
  You
• 7:30
  know,
• 7:31
  give
• 7:31
  or
• 7:31
  take.
• 7:31
  What's
• 7:32
  happening
• 7:32
  in
• 7:32
  The
• 7:32
  US
• 7:32
  is
• 7:33
  definitely
• 7:33
  having
• 7:33
  an
• 7:33
  impact,
• 7:34
  whatever
• 7:34
  you
• 7:34
  want
• 7:34
  to
• 7:34
  think
• 7:35
  of
• 7:35
  that.
• 7:35
  And
• 7:35
  then
• 7:35
  lastly,
• 7:36
  in
• 7:36
  the
• 7:36
  7
• 7:36
  seconds
• 7:36
  I
• 7:36
  have,
• 7:37
  AI
• 7:37
  is
• 7:38
  also
• 7:38
  a
• 7:38
  part
• 7:38
  of
• 7:38
  that,
• 7:39
  like
• 7:39
  in
• 7:39
  terms
• 7:39
  of
• 7:40
  how
• 7:40
  it's
• 7:40
  changing
• 7:40
  how
• 7:40
  we
• 7:41
  work
• 7:41
  as
• 7:41
  a
• 7:41
  business,
• 7:42
  which
• 7:42
  I
• 7:42
  think
• 7:42
  is
• 7:42
  also
• 7:43
  hard
• 7:43
  to
• 7:43
  predict.
• 7:45
  All
• 7:45
  right,
• 7:46
  next
• 7:47
  up,
• 7:47
  next
• 7:47
  up,
• 7:47
  right
• 7:48
  under
• 7:48
  the
• 7:48
  bell,
• 7:48
  huh?
• 7:48
  Yeah,
• 7:49
  nailed
• 7:49
  it.
• 7:50
  All
• 7:50
  right,
• 7:50
  so
• 7:51
  what
• 7:51
  is
• 7:51
  going
• 7:51
  on
• 7:52
  with
• 7:52
  search
• 7:53
  and
• 7:53
  also,
• 7:53
  if
• 7:54
  you
• 7:54
  want
• 7:54
  to
• 7:54
  talk
• 7:54
  about
• 7:54
  it,
• 7:55
  discovery.
• 7:55
  Adam,
• 7:56
  let's
• 7:56
  go
• 7:56
  back
• 7:56
  to
• 7:56
  you.
• 7:57
  Yeah.
• 7:58
  Well,
• 7:58
  this
• 7:58
  is
• 7:58
  interesting
• 7:59
  because
• 7:59
  I
• 7:59
  think
• 7:59
  we
• 8:00
  covered
• 8:00
  this
• 8:00
  in
• 8:00
  a
• 8:00
  big
• 8:00
  way
• 8:01
  at
• 8:01
  Shop
• 8:01
  Talk
• 8:01
  Spring
• 8:02
  in
• 8:02
  Las
• 8:02
  Vegas
• 8:02
  and
• 8:03
  that
• 8:03
  conversation
• 8:04
  has
• 8:04
  moved
• 8:04
  on
• 8:05
  already.
• 8:05
  I
• 8:05
  think
• 8:05
  the
• 8:06
  rate
• 8:06
  of
• 8:06
  change
• 8:07
  in
• 8:07
  that
• 8:07
  time
• 8:07
  has
• 8:08
  been,
• 8:08
  has
• 8:08
  been
• 8:08
  huge.
• 8:08
  So
• 8:09
  going
• 8:09
  into
• 8:09
  the
• 8:09
  show,
• 8:09
  we
• 8:10
  knew
• 8:10
  that
• 8:10
  this
• 8:10
  was
• 8:10
  kind
• 8:10
  of
• 8:10
  a
• 8:10
  rapid
• 8:11
  moving
• 8:11
  space.
• 8:13
  And
• 8:13
  yesterday
• 8:14
  we
• 8:14
  had
• 8:14
  our
• 8:14
  sort
• 8:14
  of
• 8:15
  main
• 8:15
  sort
• 8:15
  of
• 8:16
  session
• 8:16
  on
• 8:16
  this
• 8:16
  topic
• 8:18
  and
• 8:18
  it
• 8:19
  was
• 8:19
  packed,
• 8:19
  the
• 8:20
  whole
• 8:20
  room
• 8:20
  was
• 8:20
  full.
• 8:20
  It's
• 8:21
  clearly
• 8:21
  front
• 8:21
  of
• 8:21
  mind
• 8:22
  for
• 8:22
  so
• 8:22
  many
• 8:22
  people
• 8:23
  right
• 8:23
  now.
• 8:23
  We
• 8:23
  had
• 8:24
  L'
• 8:24
  Oreal,
• 8:24
  we
• 8:24
  had
• 8:24
  Vault,
• 8:25
  and
• 8:25
  we
• 8:25
  had
• 8:25
  TikTok
• 8:26
  shop.
• 8:27
  So
• 8:27
  hugely
• 8:28
  popular
• 8:28
  topic.
• 8:28
  I
• 8:28
  think
• 8:28
  it's.
• 8:29
  From
• 8:29
  our
• 8:30
  perspective,
• 8:30
  it's
• 8:30
  two
• 8:30
  things.
• 8:31
  One,
• 8:31
  it's
• 8:31
  the
• 8:32
  continued
• 8:32
  rise
• 8:32
  of
• 8:33
  social
• 8:33
  commerce
• 8:34
  really
• 8:35
  changing
• 8:35
  how
• 8:35
  people
• 8:36
  discover
• 8:36
  products,
• 8:37
  where
• 8:37
  they
• 8:38
  search
• 8:38
  for
• 8:38
  products.
• 8:38
  And
• 8:38
  the
• 8:39
  second
• 8:39
  thing
• 8:40
  which
• 8:40
  we
• 8:40
  alluded
• 8:41
  to
• 8:41
  quite
• 8:41
  heavily
• 8:41
  in
• 8:41
  Zeitgeist
• 8:42
  is,
• 8:42
  you
• 8:42
  know,
• 8:42
  AI
• 8:43
  driven
• 8:43
  search.
• 8:43
  Whether
• 8:44
  that's
• 8:44
  generative,
• 8:44
  whether
• 8:44
  that's
• 8:45
  agentic
• 8:45
  AI.
• 8:46
  You
• 8:46
  know,
• 8:46
  we
• 8:46
  talked
• 8:46
  about
• 8:47
  the
• 8:47
  potential
• 8:47
  possibility
• 8:48
  of
• 8:48
  that.
• 8:48
  But
• 8:49
  you
• 8:49
  know,
• 8:50
  every
• 8:50
  day,
• 8:50
  every
• 8:50
  week
• 8:51
  now,
• 8:51
  you're
• 8:51
  seeing
• 8:51
  big
• 8:52
  tech
• 8:52
  announcing
• 8:53
  new
• 8:53
  features,
• 8:53
  new
• 8:54
  capabilities,
• 8:55
  moving
• 8:55
  more
• 8:55
  and
• 8:56
  more
• 8:56
  towards
• 8:56
  kind
• 8:56
  of
• 8:56
  this
• 8:58
  commerce,
• 8:58
  you
• 8:59
  know,
• 8:59
  AI
• 8:59
  agentic
• 9:00
  enabled
• 9:01
  commerce
• 9:01
  world
• 9:01
  that
• 9:01
  we're
• 9:02
  moving
• 9:02
  to.
• 9:02
  So
• 9:02
  I
• 9:02
  think
• 9:02
  they're
• 9:02
  the
• 9:03
  kind
• 9:03
  of
• 9:03
  the
• 9:03
  two
• 9:03
  big
• 9:03
  things.
• 9:04
  But
• 9:04
  I
• 9:04
  think
• 9:05
  from.
• 9:06
  For
• 9:06
  me,
• 9:06
  what
• 9:06
  I
• 9:07
  found
• 9:07
  most
• 9:07
  interesting
• 9:08
  was
• 9:08
  that
• 9:08
  search
• 9:09
  and
• 9:09
  discovery
• 9:09
  wasn't
• 9:09
  contained
• 9:10
  to
• 9:10
  just
• 9:10
  the
• 9:10
  search
• 9:10
  and
• 9:11
  discovery
• 9:11
  session.
• 9:11
  I
• 9:12
  was
• 9:12
  hearing
• 9:12
  it
• 9:12
  everywhere,
• 9:13
  even
• 9:13
  in
• 9:13
  the
• 9:13
  supply
• 9:14
  chain
• 9:14
  session.
• 9:14
  It's
• 9:14
  going
• 9:15
  all
• 9:15
  the
• 9:15
  way
• 9:15
  back
• 9:15
  to
• 9:15
  that.
• 9:16
  I
• 9:16
  guess
• 9:16
  the
• 9:16
  implication
• 9:16
  of
• 9:17
  responding
• 9:17
  to
• 9:17
  virality,
• 9:18
  responding
• 9:19
  to
• 9:19
  people,
• 9:20
  are
• 9:20
  finding
• 9:20
  things
• 9:20
  on
• 9:20
  social
• 9:21
  media
• 9:21
  you
• 9:21
  maybe
• 9:21
  don't
• 9:22
  expect.
• 9:22
  So
• 9:22
  how
• 9:22
  do
• 9:22
  you
• 9:22
  have
• 9:23
  the
• 9:23
  capacity,
• 9:24
  and
• 9:24
  again,
• 9:24
  agility
• 9:25
  to
• 9:25
  respond
• 9:26
  to
• 9:26
  that,
• 9:26
  which,
• 9:27
  which
• 9:27
  is
• 9:27
  a
• 9:28
  really
• 9:28
  exciting
• 9:28
  and
• 9:28
  dynamic
• 9:29
  thing
• 9:29
  for
• 9:30
  retailers
• 9:31
  and
• 9:31
  brands
• 9:31
  to
• 9:31
  be
• 9:31
  grappling
• 9:31
  with,
• 9:32
  I
• 9:32
  guess.
• 9:32
  But
• 9:32
  that's
• 9:32
  my
• 9:32
  read
• 9:33
  of
• 9:33
  it.
• 9:33
  That's
• 9:33
  what
• 9:33
  I
• 9:34
  experienced.
• 9:34
  Yeah.
• 9:34
  All
• 9:34
  right,
• 9:34
  all
• 9:35
  right,
• 9:35
  so
• 9:35
  let's
• 9:35
  go
• 9:35
  to
• 9:36
  Ann.
• 9:36
  What
• 9:37
  was
• 9:37
  your
• 9:37
  take?
• 9:38
  I.
• 9:38
  I
• 9:38
  think
• 9:39
  I've,
• 9:39
  I've
• 9:39
  heard
• 9:40
  TikTok
• 9:40
  shop
• 9:40
  more
• 9:41
  in
• 9:41
  the
• 9:41
  last
• 9:41
  three
• 9:42
  days
• 9:42
  than
• 9:42
  I
• 9:43
  ever
• 9:43
  have
• 9:44
  at
• 9:44
  any
• 9:44
  retail
• 9:45
  conference
• 9:45
  in
• 9:45
  the
• 9:45
  last
• 9:46
  several,
• 9:46
  for
• 9:47
  sure
• 9:47
  months
• 9:48
  or
• 9:48
  year.
• 9:50
  And
• 9:50
  I
• 9:50
  think
• 9:50
  one
• 9:50
  of
• 9:51
  the
• 9:51
  biggest,
• 9:51
  biggest
• 9:51
  takeaways
• 9:52
  that
• 9:52
  I
• 9:52
  heard
• 9:52
  from
• 9:52
  that
• 9:53
  was
• 9:53
  a
• 9:53
  session
• 9:53
  that
• 9:54
  I
• 9:54
  did
• 9:54
  with
• 9:54
  Mark
• 9:54
  Elkins,
• 9:55
  head
• 9:55
  of
• 9:56
  E
• 9:56
  Commerce
• 9:56
  for
• 9:56
  l'
• 9:57
  Oreal
• 9:57
  and
• 9:57
  he
• 9:58
  talked
• 9:58
  about,
• 9:58
  you
• 9:59
  know,
• 9:59
  how
• 10:00
  this
• 10:00
  is
• 10:01
  something
• 10:01
  that
• 10:01
  you
• 10:02
  have
• 10:02
  to
• 10:02
  be
• 10:02
  involved
• 10:03
  in
• 10:03
  and
• 10:04
  they're
• 10:04
  testing
• 10:04
  that
• 10:04
  in
• 10:04
  a
• 10:05
  few
• 10:05
  ways.
• 10:05
  Obviously
• 10:05
  TikTok
• 10:06
  shop
• 10:06
  is
• 10:06
  a
• 10:06
  big
• 10:07
  one
• 10:07
  for
• 10:07
  them,
• 10:07
  but
• 10:08
  they're
• 10:08
  also
• 10:09
  doing
• 10:09
  things
• 10:09
  like
• 10:10
  WhatsApp
• 10:10
  where
• 10:10
  they're,
• 10:11
  they're
• 10:11
  testing,
• 10:12
  you
• 10:12
  know,
• 10:12
  having
• 10:13
  the
• 10:13
  ability
• 10:13
  to
• 10:13
  connect
• 10:14
  one
• 10:14
  on
• 10:14
  one
• 10:14
  with
• 10:15
  the
• 10:15
  dermatologist
• 10:16
  for
• 10:16
  part
• 10:16
  of
• 10:16
  their
• 10:17
  Dermatologica
• 10:18
  brand.
• 10:19
  They're
• 10:19
  doing
• 10:20
  educational
• 10:21
  videos
• 10:21
  on
• 10:21
  YouTube.
• 10:22
  They're
• 10:22
  doing,
• 10:23
  you
• 10:24
  know,
• 10:24
  content
• 10:24
  on
• 10:24
  TikTok
• 10:25
  for
• 10:25
  that
• 10:25
  discovery
• 10:26
  and
• 10:26
  search
• 10:26
  kind
• 10:26
  of
• 10:27
  happening
• 10:27
  at
• 10:27
  the
• 10:27
  same
• 10:28
  time.
• 10:28
  But
• 10:28
  I
• 10:29
  think
• 10:29
  the
• 10:29
  most
• 10:29
  important
• 10:29
  thing
• 10:30
  for
• 10:31
  me
• 10:31
  as
• 10:31
  a
• 10:31
  takeaway
• 10:31
  and
• 10:32
  for
• 10:32
  the
• 10:32
  audience
• 10:32
  is
• 10:32
  that
• 10:33
  he
• 10:33
  talked
• 10:34
  about
• 10:34
  how
• 10:34
  expensive
• 10:35
  it
• 10:35
  is
• 10:35
  to
• 10:35
  feed
• 10:35
  the
• 10:36
  content
• 10:36
  machine
• 10:37
  and
• 10:37
  how
• 10:37
  important
• 10:37
  it
• 10:38
  is
• 10:38
  to
• 10:38
  make
• 10:39
  sure
• 10:39
  that
• 10:39
  you
• 10:39
  have
• 10:39
  a
• 10:39
  solid
• 10:40
  strategy
• 10:41
  because
• 10:41
  the
• 10:42
  making
• 10:42
  that
• 10:42
  business
• 10:43
  case
• 10:43
  work
• 10:43
  for
• 10:44
  especially
• 10:44
  working
• 10:45
  with
• 10:45
  creators
• 10:45
  and
• 10:45
  then
• 10:46
  developing
• 10:46
  your
• 10:46
  own
• 10:46
  teams
• 10:47
  to
• 10:47
  create
• 10:47
  that
• 10:47
  content
• 10:48
  internally
• 10:48
  is
• 10:49
  difficult.
• 10:49
  So
• 10:50
  making
• 10:50
  sure
• 10:50
  that
• 10:50
  you
• 10:50
  have
• 10:50
  strong
• 10:51
  guardrails
• 10:52
  on
• 10:52
  how
• 10:52
  you're
• 10:53
  setting
• 10:53
  up
• 10:53
  your
• 10:53
  strategy
• 10:54
  to
• 10:55
  embark
• 10:55
  on
• 10:55
  social
• 10:56
  commerce.
• 10:56
  Yeah.
• 10:56
  Ben,
• 10:57
  anything
• 10:57
  you'd
• 10:57
  add?
• 10:57
  It
• 10:57
  looks
• 10:58
  like
• 10:58
  you
• 10:58
  have
• 10:58
  something.
• 10:59
  I
• 10:59
  guess
• 10:59
  probably
• 11:00
  the
• 11:00
  one
• 11:00
  thing
• 11:00
  that's
• 11:00
  been
• 11:00
  really
• 11:01
  interesting
• 11:02
  that's
• 11:02
  happened
• 11:02
  with
• 11:02
  the
• 11:03
  search
• 11:03
  element
• 11:03
  in
• 11:04
  the
• 11:04
  last
• 11:04
  two
• 11:04
  weeks
• 11:04
  is
• 11:05
  the
• 11:05
  big
• 11:05
  announcement
• 11:06
  from
• 11:06
  Google,
• 11:06
  right?
• 11:06
  So
• 11:07
  many
• 11:07
  people
• 11:07
  will
• 11:07
  have
• 11:08
  seen
• 11:08
  that
• 11:08
  the
• 11:09
  launch
• 11:09
  of
• 11:09
  AI
• 11:09
  mode
• 11:10
  and
• 11:10
  bringing
• 11:10
  to
• 11:11
  Magentic
• 11:11
  AI
• 11:11
  tools
• 11:12
  into
• 11:12
  shopping,
• 11:13
  that's
• 11:13
  not
• 11:13
  live
• 11:14
  in
• 11:14
  Europe
• 11:14
  yet,
• 11:14
  but
• 11:15
  it
• 11:15
  is
• 11:15
  live
• 11:15
  in
• 11:15
  the
• 11:16
  US
• 11:16
  And
• 11:16
  I
• 11:16
  know
• 11:16
  you've
• 11:17
  given
• 11:17
  this
• 11:17
  a
• 11:17
  go
• 11:17
  so
• 11:18
  I'd
• 11:18
  love
• 11:18
  to
• 11:19
  hear
• 11:19
  what
• 11:19
  you
• 11:19
  found,
• 11:19
  how
• 11:20
  you
• 11:20
  experienced
• 11:20
  it,
• 11:21
  because
• 11:21
  I
• 11:21
  think
• 11:21
  that's
• 11:21
  super
• 11:22
  interesting.
• 11:23
  Google
• 11:23
  now
• 11:23
  has
• 11:23
  a
• 11:23
  function
• 11:24
  called
• 11:24
  Try
• 11:24
  it
• 11:24
  on.
• 11:25
  So
• 11:26
  you're
• 11:26
  shopping
• 11:26
  or
• 11:27
  you're
• 11:27
  watching
• 11:27
  TikTok
• 11:28
  or
• 11:28
  you
• 11:28
  see
• 11:28
  any
• 11:29
  type
• 11:29
  of
• 11:29
  product,
• 11:30
  you
• 11:30
  go
• 11:30
  to
• 11:31
  search
• 11:31
  that
• 11:32
  product
• 11:32
  in
• 11:33
  Google,
• 11:33
  you
• 11:33
  can
• 11:34
  in
• 11:34
  one
• 11:34
  click
• 11:35
  tap
• 11:35
  and
• 11:36
  try
• 11:36
  on
• 11:37
  the
• 11:37
  product.
• 11:37
  So
• 11:38
  instead
• 11:38
  of
• 11:38
  a
• 11:38
  fit
• 11:38
  me
• 11:39
  model
• 11:39
  that
• 11:39
  that
• 11:40
  looks
• 11:40
  like
• 11:40
  you
• 11:40
  or
• 11:41
  might
• 11:41
  be
• 11:41
  the
• 11:41
  same
• 11:41
  size
• 11:42
  as
• 11:42
  you,
• 11:42
  this
• 11:43
  is
• 11:43
  that
• 11:43
  product
• 11:44
  on
• 11:44
  my
• 11:45
  body
• 11:45
  and
• 11:45
  it
• 11:46
  is
• 11:46
  remarkable.
• 11:47
  I
• 11:47
  encourage
• 11:47
  all
• 11:47
  of
• 11:48
  you
• 11:48
  to
• 11:48
  check
• 11:48
  it
• 11:48
  out
• 11:48
  or
• 11:48
  if
• 11:49
  you
• 11:49
  haven't
• 11:49
  seen
• 11:49
  it
• 11:50
  yet,
• 11:50
  my
• 11:51
  LinkedIn
• 11:51
  page,
• 11:51
  if
• 11:51
  you
• 11:52
  connect
• 11:52
  with
• 11:52
  me,
• 11:52
  I
• 11:52
  just
• 11:52
  put
• 11:53
  a
• 11:53
  video
• 11:53
  out
• 11:53
  where
• 11:53
  you
• 11:53
  can
• 11:53
  see
• 11:54
  it
• 11:54
  and
• 11:54
  it's
• 11:55
  unbelievable.
• 11:56
  Totally
• 11:57
  changes
• 11:57
  the
• 11:57
  game
• 11:57
  about
• 11:58
  things
• 11:58
  that
• 11:58
  are
• 11:58
  going
• 11:59
  into
• 11:59
  my
• 11:59
  cart
• 11:59
  that
• 12:00
  I
• 12:00
  never
• 12:00
  would
• 12:00
  have
• 12:00
  considered
• 12:01
  because
• 12:01
  I
• 12:01
  get
• 12:01
  to
• 12:01
  see
• 12:01
  them.
• 12:02
  On
• 12:02
  me.
• 12:03
  Yeah.
• 12:03
  It
• 12:03
  almost
• 12:03
  looks
• 12:04
  too
• 12:04
  good
• 12:04
  to
• 12:04
  be
• 12:04
  true.
• 12:05
  How
• 12:06
  we
• 12:06
  talked
• 12:06
  about
• 12:06
  it.
• 12:06
  Yeah,
• 12:07
  the
• 12:07
  legs
• 12:07
  looked
• 12:07
  great.
• 12:08
  I
• 12:08
  didn't
• 12:09
  mean
• 12:09
  that
• 12:09
  ad.
• 12:09
  I
• 12:09
  just
• 12:10
  meant,
• 12:10
  like,
• 12:10
  you
• 12:10
  know,
• 12:11
  I.
• 12:11
  Was
• 12:11
  like,
• 12:11
  the
• 12:12
  clothes.
• 12:12
  It
• 12:12
  almost
• 12:12
  looks
• 12:13
  like
• 12:13
  the
• 12:13
  clothes
• 12:13
  fit
• 12:13
  too
• 12:14
  good.
• 12:14
  And
• 12:14
  we'll
• 12:14
  see
• 12:14
  if
• 12:14
  that
• 12:15
  ends
• 12:15
  up
• 12:15
  being
• 12:15
  true
• 12:16
  once
• 12:16
  you
• 12:16
  get
• 12:16
  them,
• 12:17
  but,
• 12:17
  you
• 12:17
  know,
• 12:17
  it's
• 12:17
  pretty
• 12:18
  impressive
• 12:18
  for
• 12:18
  sure.
• 12:18
  Okay.
• 12:20
  All
• 12:20
  right,
• 12:22
  we
• 12:22
  are
• 12:22
  going
• 12:23
  to
• 12:23
  the
• 12:23
  next
• 12:23
  question.
• 12:24
  Which
• 12:24
  store
• 12:25
  should
• 12:26
  you
• 12:26
  ensure
• 12:27
  is
• 12:27
  on
• 12:27
  your
• 12:28
  future
• 12:29
  must
• 12:29
  view
• 12:30
  list?
• 12:30
  Adam,
• 12:31
  I'm
• 12:31
  going
• 12:31
  to
• 12:31
  you
• 12:31
  first.
• 12:31
  Where
• 12:32
  are
• 12:32
  you
• 12:32
  going?
• 12:32
  Interesting.
• 12:33
  I
• 12:33
  think
• 12:34
  based
• 12:34
  on
• 12:34
  what
• 12:35
  I
• 12:35
  heard,
• 12:35
  if
• 12:36
  I
• 12:36
  was
• 12:36
  going
• 12:36
  to
• 12:36
  Amsterdam,
• 12:36
  I
• 12:37
  would
• 12:37
  have
• 12:37
  gone
• 12:37
  to
• 12:37
  the
• 12:37
  House
• 12:37
  of
• 12:37
  Rituals.
• 12:38
  It
• 12:38
  sounded
• 12:39
  amazing.
• 12:39
  From
• 12:39
  what
• 12:39
  Raymond
• 12:40
  shared,
• 12:40
  the
• 12:41
  Mind
• 12:41
  Oasis,
• 12:42
  the
• 12:43
  store
• 12:43
  itself
• 12:43
  looked
• 12:44
  great.
• 12:44
  The
• 12:44
  restaurants,
• 12:44
  I
• 12:44
  think
• 12:45
  that
• 12:45
  would
• 12:45
  be
• 12:45
  on
• 12:45
  there.
• 12:45
  But
• 12:45
  I
• 12:46
  think
• 12:46
  given
• 12:46
  I'm
• 12:46
  not
• 12:46
  going
• 12:46
  to
• 12:47
  Amsterdam,
• 12:48
  they're
• 12:48
  bringing
• 12:49
  Mind
• 12:49
  Oasis
• 12:49
  to
• 12:50
  Oxford
• 12:50
  street
• 12:50
  in
• 12:51
  September,
• 12:51
  October
• 12:52
  time.
• 12:52
  I
• 12:53
  think
• 12:53
  Oxford
• 12:53
  Street's
• 12:53
  having
• 12:53
  a
• 12:54
  nice
• 12:54
  moment
• 12:54
  at
• 12:54
  the
• 12:54
  moment
• 12:54
  with
• 12:55
  IKEA
• 12:55
  as
• 12:55
  well.
• 12:56
  So
• 12:56
  I
• 12:56
  think
• 12:57
  a
• 12:57
  Mind
• 12:57
  Oasis
• 12:58
  sounds
• 12:58
  good.
• 12:58
  After
• 12:58
  three
• 12:59
  days
• 12:59
  of
• 12:59
  shop
• 12:59
  talks,
• 13:00
  I.
• 13:01
  Already
• 13:01
  booked
• 13:01
  my
• 13:01
  massage.
• 13:03
  I'm
• 13:03
  going
• 13:03
  to
• 13:03
  Amsterdam
• 13:04
  next
• 13:04
  week.
• 13:04
  It's.
• 13:05
  You
• 13:05
  did?
• 13:05
  I
• 13:06
  did.
• 13:06
  I
• 13:07
  did.
• 13:07
  Today
• 13:07
  when
• 13:07
  Adam
• 13:08
  was
• 13:08
  telling
• 13:08
  me
• 13:08
  about
• 13:08
  it,
• 13:08
  I
• 13:09
  was
• 13:09
  like,
• 13:09
  I
• 13:09
  gotta
• 13:09
  check
• 13:09
  this
• 13:09
  out.
• 13:10
  Yeah.
• 13:11
  Chris,
• 13:11
  what
• 13:12
  about
• 13:12
  you?
• 13:12
  What's
• 13:12
  on
• 13:12
  your
• 13:13
  next
• 13:13
  list?
• 13:13
  Oh,
• 13:14
  man.
• 13:15
  You
• 13:15
  know,
• 13:15
  for
• 13:15
  this,
• 13:15
  I'm
• 13:15
  gonna
• 13:16
  go
• 13:16
  kind
• 13:16
  of.
• 13:16
  I'm
• 13:16
  gonna
• 13:17
  zag
• 13:17
  a
• 13:17
  little
• 13:17
  bit.
• 13:17
  You're
• 13:18
  gonna
• 13:18
  zag?
• 13:18
  Yeah,
• 13:18
  I'm
• 13:18
  gonna
• 13:18
  zag.
• 13:19
  I
• 13:19
  think
• 13:19
  the
• 13:20
  store
• 13:20
  that
• 13:20
  I'm
• 13:20
  gonna
• 13:21
  check
• 13:21
  out
• 13:21
  is
• 13:21
  actually
• 13:21
  temu.
• 13:22
  Ooh,
• 13:23
  okay.
• 13:23
  And
• 13:24
  the
• 13:24
  reason
• 13:24
  I
• 13:24
  say
• 13:24
  that,
• 13:24
  I
• 13:24
  sat
• 13:25
  in
• 13:25
  Jordan
• 13:25
  Burke's
• 13:26
  session
• 13:26
  yesterday
• 13:27
  on
• 13:27
  the
• 13:27
  rise
• 13:27
  of
• 13:27
  Temu
• 13:28
  and
• 13:28
  Shein,
• 13:29
  and
• 13:30
  he
• 13:30
  said
• 13:30
  some
• 13:30
  pretty
• 13:30
  interesting
• 13:31
  things
• 13:31
  right
• 13:31
  at
• 13:31
  the
• 13:31
  outset,
• 13:32
  which
• 13:32
  I
• 13:32
  was
• 13:32
  not
• 13:33
  really
• 13:33
  aware
• 13:33
  of.
• 13:33
  I
• 13:33
  mean,
• 13:34
  I
• 13:34
  think
• 13:34
  I
• 13:34
  kind
• 13:34
  of
• 13:34
  was,
• 13:34
  but
• 13:35
  I
• 13:35
  didn't.
• 13:35
  I
• 13:36
  didn't
• 13:36
  put
• 13:36
  this
• 13:36
  on
• 13:36
  it,
• 13:36
  which
• 13:36
  is
• 13:37
  he
• 13:37
  said
• 13:37
  Temu
• 13:38
  is
• 13:38
  the
• 13:38
  fastest
• 13:39
  growing
• 13:39
  retailer
• 13:40
  in
• 13:40
  history.
• 13:41
  And
• 13:42
  so
• 13:42
  when
• 13:42
  you
• 13:42
  think
• 13:42
  about
• 13:42
  that,
• 13:43
  it's
• 13:43
  really
• 13:43
  important
• 13:44
  to
• 13:44
  grapple
• 13:45
  with
• 13:45
  that
• 13:45
  and
• 13:45
  be
• 13:45
  like,
• 13:45
  okay,
• 13:46
  I
• 13:46
  gotta
• 13:46
  pay
• 13:47
  attention
• 13:47
  to
• 13:47
  this
• 13:47
  at
• 13:47
  least
• 13:48
  a
• 13:48
  little
• 13:48
  bit
• 13:48
  more
• 13:48
  than
• 13:48
  I
• 13:49
  probably
• 13:49
  am
• 13:49
  on
• 13:49
  a
• 13:49
  daily
• 13:50
  basis.
• 13:51
  Do
• 13:51
  you
• 13:51
  know
• 13:51
  what
• 13:51
  you're
• 13:51
  gonna
• 13:51
  buy
• 13:52
  yet?
• 13:52
  No.
• 13:52
  Is
• 13:52
  that
• 13:53
  about
• 13:53
  product
• 13:53
  search?
• 13:53
  I
• 13:54
  have
• 13:54
  no
• 13:54
  idea,
• 13:54
  Anne.
• 13:55
  Okay,
• 13:55
  keep
• 13:55
  you
• 13:56
  posted.
• 13:56
  So
• 13:57
  I
• 13:57
  had
• 13:57
  a
• 13:58
  couple.
• 13:58
  I'm
• 13:58
  not
• 13:59
  really
• 13:59
  gonna
• 13:59
  give
• 13:59
  you
• 13:59
  that
• 13:59
  because
• 14:00
  that's
• 14:00
  not
• 14:00
  a
• 14:00
  physical
• 14:00
  store
• 14:03
  stretching
• 14:04
  that
• 14:04
  one,
• 14:04
  Chris.
• 14:05
  We
• 14:06
  had
• 14:06
  a
• 14:06
  couple
• 14:06
  of
• 14:06
  brilliant
• 14:06
  presentations,
• 14:08
  one
• 14:08
  which
• 14:08
  was
• 14:09
  from
• 14:09
  Lego.
• 14:09
  So
• 14:10
  Natalie,
• 14:10
  who
• 14:11
  runs
• 14:11
  LEGO
• 14:12
  retail
• 14:12
  globally,
• 14:13
  talked
• 14:13
  about
• 14:14
  what
• 14:14
  they
• 14:15
  trying
• 14:15
  to
• 14:15
  do
• 14:15
  to
• 14:16
  create
• 14:16
  storytelling
• 14:17
  within
• 14:17
  their
• 14:17
  stores.
• 14:18
  And
• 14:18
  I'm
• 14:18
  sure
• 14:18
  many
• 14:18
  of
• 14:18
  you
• 14:19
  have
• 14:19
  visited
• 14:20
  some
• 14:20
  of
• 14:20
  the
• 14:20
  Lego
• 14:20
  flagship
• 14:21
  stores.
• 14:21
  They
• 14:21
  have
• 14:21
  fantastic
• 14:22
  brand
• 14:23
  flagships.
• 14:24
  She
• 14:25
  talked
• 14:25
  about
• 14:25
  their
• 14:25
  store
• 14:25
  here
• 14:26
  in
• 14:26
  Barcelona
• 14:26
  on
• 14:26
  the
• 14:27
  Sur
• 14:27
  Amblas
• 14:27
  and
• 14:28
  some
• 14:28
  of
• 14:28
  the
• 14:28
  executioners,
• 14:28
  they
• 14:29
  do
• 14:29
  brilliant
• 14:29
  store.
• 14:29
  But
• 14:30
  I
• 14:30
  mean
• 14:30
  the
• 14:30
  one
• 14:30
  that
• 14:30
  really
• 14:31
  captivated
• 14:31
  me
• 14:31
  me
• 14:32
  was
• 14:32
  the
• 14:32
  presentation
• 14:33
  we
• 14:33
  had
• 14:33
  on
• 14:33
  Tuesday
• 14:34
  morning
• 14:34
  from
• 14:35
  Ellen
• 14:35
  Swanstrom.
• 14:36
  Now
• 14:36
  she
• 14:37
  is
• 14:37
  group
• 14:37
  chief
• 14:38
  Digital
• 14:38
  officer
• 14:38
  for
• 14:39
  the
• 14:39
  H
• 14:39
  and
• 14:39
  M
• 14:39
  Group.
• 14:40
  And
• 14:40
  she
• 14:41
  talked
• 14:41
  about
• 14:41
  the
• 14:41
  work
• 14:41
  that
• 14:41
  they
• 14:42
  are
• 14:42
  doing
• 14:43
  and
• 14:43
  it
• 14:43
  really
• 14:43
  hit
• 14:45
  one
• 14:45
  of
• 14:45
  the
• 14:45
  big
• 14:45
  themes
• 14:46
  in
• 14:46
  our
• 14:46
  mind
• 14:47
  at
• 14:47
  the
• 14:47
  moment,
• 14:47
  which
• 14:47
  is
• 14:47
  about
• 14:48
  how
• 14:48
  you
• 14:48
  balance
• 14:48
  engagement
• 14:49
  with
• 14:49
  efficiency.
• 14:50
  It
• 14:50
  was
• 14:50
  a
• 14:50
  fantastic
• 14:51
  case
• 14:51
  study.
• 14:52
  And
• 14:52
  she
• 14:53
  talked
• 14:53
  about
• 14:53
  their
• 14:54
  New
• 14:54
  York
• 14:54
  City
• 14:54
  store,
• 14:55
  the
• 14:55
  new
• 14:55
  Soho
• 14:55
  store
• 14:57
  and
• 14:57
  the
• 14:57
  10
• 14:58
  tech
• 14:58
  that
• 14:58
  they've
• 14:58
  put
• 14:58
  in
• 14:58
  there.
• 14:59
  And
• 15:00
  the
• 15:00
  quote
• 15:01
  that
• 15:01
  got
• 15:01
  me
• 15:01
  was
• 15:01
  that
• 15:01
  they're
• 15:02
  trying
• 15:02
  to
• 15:02
  figure
• 15:02
  out
• 15:02
  how
• 15:03
  can
• 15:03
  you
• 15:03
  run
• 15:03
  a
• 15:03
  physical
• 15:04
  retail
• 15:04
  store
• 15:05
  with
• 15:05
  the
• 15:05
  same
• 15:06
  information
• 15:06
  insight
• 15:07
  that
• 15:07
  you
• 15:07
  have
• 15:07
  on
• 15:07
  E
• 15:08
  commerce.
• 15:09
  So
• 15:09
  what
• 15:09
  are
• 15:10
  some
• 15:10
  of
• 15:10
  the
• 15:10
  things
• 15:10
  that
• 15:10
  you
• 15:10
  would
• 15:10
  do
• 15:11
  on
• 15:11
  E
• 15:11
  commerce
• 15:11
  in
• 15:12
  terms
• 15:12
  of
• 15:13
  creating
• 15:13
  assortment
• 15:14
  frequently
• 15:14
  bought
• 15:15
  items
• 15:16
  together?
• 15:16
  How
• 15:16
  can
• 15:17
  they
• 15:17
  be
• 15:17
  able
• 15:17
  to
• 15:17
  merchandise
• 15:18
  the
• 15:18
  store
• 15:18
  in
• 15:18
  a
• 15:19
  flexible
• 15:19
  way
• 15:19
  with
• 15:20
  frequently
• 15:20
  viewed
• 15:21
  together
• 15:22
  using
• 15:23
  heat
• 15:23
  maps?
• 15:23
  So
• 15:23
  not
• 15:24
  kind
• 15:24
  of
• 15:24
  dwell
• 15:24
  time
• 15:24
  as
• 15:25
  you
• 15:25
  would
• 15:25
  online,
• 15:25
  but
• 15:25
  actually
• 15:25
  being
• 15:26
  able
• 15:26
  to
• 15:26
  match
• 15:26
  app
• 15:26
  where
• 15:27
  people
• 15:27
  are
• 15:27
  moving
• 15:27
  and
• 15:28
  flexing
• 15:28
  the
• 15:28
  merchandising
• 15:30
  accordingly
• 15:30
  and
• 15:31
  then
• 15:31
  making
• 15:31
  sure
• 15:31
  for
• 15:32
  the
• 15:32
  use
• 15:32
  of
• 15:32
  rfid
• 15:33
  they've
• 15:33
  got
• 15:33
  much
• 15:33
  better
• 15:34
  visibility
• 15:34
  on
• 15:34
  inventory
• 15:35
  in
• 15:35
  a
• 15:35
  way
• 15:35
  that
• 15:35
  you
• 15:36
  have
• 15:36
  when
• 15:36
  you
• 15:36
  kind
• 15:37
  of
• 15:37
  online,
• 15:37
  you
• 15:38
  know.
• 15:38
  So
• 15:38
  that
• 15:38
  was
• 15:38
  really
• 15:39
  interesting
• 15:39
  how
• 15:39
  you
• 15:40
  could
• 15:40
  both
• 15:40
  run
• 15:40
  the
• 15:40
  store
• 15:41
  in
• 15:41
  a
• 15:41
  more
• 15:41
  efficient
• 15:41
  way,
• 15:42
  but
• 15:42
  also
• 15:43
  make
• 15:43
  it
• 15:43
  a
• 15:43
  more
• 15:43
  engaging
• 15:44
  experience
• 15:45
  for
• 15:46
  the
• 15:46
  shopper.
• 15:46
  So
• 15:46
  yeah,
• 15:46
  next
• 15:47
  time,
• 15:47
  end
• 15:47
  of
• 15:47
  the
• 15:47
  month
• 15:48
  when
• 15:48
  I'm
• 15:48
  back
• 15:48
  in
• 15:48
  New
• 15:48
  York,
• 15:48
  I'm
• 15:49
  definitely
• 15:49
  going
• 15:49
  to
• 15:49
  have
• 15:49
  a
• 15:49
  look
• 15:50
  at
• 15:50
  that.
• 15:50
  Yeah,
• 15:50
  I've
• 15:50
  been
• 15:50
  to
• 15:50
  the
• 15:51
  store,
• 15:51
  I
• 15:51
  highly
• 15:52
  recommend
• 15:52
  it.
• 15:52
  Chris
• 15:52
  and
• 15:53
  I
• 15:53
  have
• 15:53
  been
• 15:53
  there.
• 15:53
  I've
• 15:53
  taken
• 15:54
  some
• 15:54
  several
• 15:54
  retailers
• 15:55
  through
• 15:55
  there
• 15:55
  and
• 15:55
  every
• 15:56
  time
• 15:56
  it's
• 15:56
  just
• 15:57
  unbelievable
• 15:58
  their
• 15:59
  reactions
• 15:59
  to
• 16:00
  that
• 16:01
  store.
• 16:01
  So
• 16:01
  definitely
• 16:02
  check
• 16:02
  that
• 16:02
  one
• 16:03
  out.
• 16:03
  Yeah,
• 16:03
  I
• 16:03
  mean,
• 16:04
  it's
• 16:04
  about
• 16:04
  operational
• 16:04
  efficiency
• 16:05
  because
• 16:05
  of
• 16:05
  rfid,
• 16:06
  but
• 16:06
  then
• 16:06
  you
• 16:06
  also
• 16:06
  get
• 16:06
  the
• 16:07
  customer
• 16:07
  efficiency
• 16:07
  too,
• 16:08
  because
• 16:08
  you
• 16:08
  know
• 16:08
  where
• 16:08
  everything
• 16:08
  is
• 16:09
  and
• 16:09
  it
• 16:09
  makes
• 16:09
  the
• 16:09
  service
• 16:09
  level
• 16:10
  better.
• 16:10
  All
• 16:10
  right,
• 16:11
  it
• 16:11
  looks
• 16:11
  like
• 16:11
  we're
• 16:11
  already
• 16:11
  ahead
• 16:12
  on
• 16:12
  the
• 16:12
  next
• 16:12
  one.
• 16:12
  Oh
• 16:13
  no,
• 16:13
  we're
• 16:13
  not.
• 16:13
  Okay.
• 16:14
  So
• 16:14
  how
• 16:14
  is
• 16:15
  tech
• 16:16
  changing
• 16:16
  the
• 16:16
  role
• 16:17
  of
• 16:17
  retail
• 16:18
  teams?
• 16:19
  Let's
• 16:20
  go
• 16:20
  to
• 16:20
  Ben
• 16:20
  first
• 16:20
  on
• 16:21
  that
• 16:21
  one.
• 16:22
  So
• 16:23
  we're
• 16:23
  really
• 16:23
  proud
• 16:23
  of
• 16:24
  having
• 16:24
  the
• 16:24
  conversation
• 16:25
  that
• 16:25
  we
• 16:25
  wanted
• 16:25
  to
• 16:25
  have
• 16:25
  on
• 16:25
  this
• 16:26
  at
• 16:26
  the
• 16:26
  show.
• 16:28
  I
• 16:28
  think
• 16:28
  it's
• 16:29
  really
• 16:29
  important
• 16:29
  and
• 16:30
  it's
• 16:30
  something
• 16:30
  that
• 16:30
  we've
• 16:30
  talked
• 16:31
  about
• 16:31
  a
• 16:31
  lot
• 16:32
  is
• 16:32
  that
• 16:32
  technology
• 16:33
  is
• 16:33
  Completely
• 16:34
  useless
• 16:34
  if
• 16:34
  people
• 16:34
  don't
• 16:35
  adopt
• 16:35
  it.
• 16:35
  And
• 16:35
  there
• 16:36
  is
• 16:36
  that
• 16:36
  more
• 16:36
  so
• 16:36
  for
• 16:36
  retail.
• 16:37
  Retail
• 16:38
  is,
• 16:39
  we
• 16:39
  talked
• 16:39
  about
• 16:40
  this
• 16:40
  before,
• 16:40
  it's
• 16:40
  a
• 16:40
  scale
• 16:40
  business.
• 16:41
  It's
• 16:41
  tiny
• 16:41
  margins
• 16:42
  and
• 16:42
  it's
• 16:42
  huge
• 16:42
  teams
• 16:43
  and
• 16:43
  we
• 16:43
  want
• 16:43
  those.
• 16:44
  And
• 16:44
  those
• 16:44
  teams
• 16:45
  are
• 16:45
  the
• 16:45
  lifeblood
• 16:46
  of
• 16:46
  making
• 16:46
  stuff
• 16:46
  stores
• 16:46
  work.
• 16:47
  So
• 16:47
  regardless
• 16:48
  of
• 16:48
  what
• 16:48
  technology
• 16:48
  you've
• 16:49
  got,
• 16:49
  if
• 16:49
  you
• 16:49
  haven't
• 16:49
  got
• 16:49
  the
• 16:50
  store
• 16:50
  teams
• 16:50
  behind
• 16:51
  it,
• 16:52
  then
• 16:52
  it's
• 16:53
  not
• 16:53
  going
• 16:53
  to
• 16:53
  work,
• 16:53
  it's
• 16:54
  not
• 16:54
  going
• 16:54
  to
• 16:54
  operate.
• 16:54
  So
• 16:54
  it's
• 16:55
  something
• 16:55
  that
• 16:55
  we
• 16:55
  really
• 16:55
  wanted
• 16:56
  to
• 16:56
  focus
• 16:56
  on.
• 16:56
  Chris,
• 16:56
  I
• 16:56
  know
• 16:57
  you
• 16:57
  led
• 16:57
  the
• 16:57
  panel
• 16:58
  really
• 16:58
  deep
• 16:58
  in
• 16:58
  diving
• 16:59
  now.
• 16:59
  Yeah,
• 16:59
  I
• 16:59
  did.
• 17:00
  I
• 17:00
  think
• 17:00
  the
• 17:01
  one
• 17:01
  thing
• 17:01
  I'd
• 17:01
  give
• 17:02
  kudos
• 17:02
  to
• 17:02
  you
• 17:02
  guys
• 17:03
  as
• 17:03
  the
• 17:03
  Shop
• 17:03
  Talk
• 17:03
  content
• 17:04
  team,
• 17:04
  this
• 17:04
  was
• 17:04
  the
• 17:04
  first
• 17:05
  time,
• 17:05
  I
• 17:05
  think
• 17:05
  in
• 17:06
  all
• 17:06
  the
• 17:06
  shop
• 17:06
  talks
• 17:07
  which
• 17:07
  we've
• 17:07
  attended,
• 17:07
  which
• 17:08
  has
• 17:08
  probably
• 17:08
  been
• 17:08
  like
• 17:09
  over
• 17:09
  12
• 17:10
  now
• 17:10
  in
• 17:10
  total
• 17:11
  between
• 17:11
  the
• 17:11
  two
• 17:11
  continents.
• 17:12
  This
• 17:12
  was
• 17:13
  the
• 17:13
  first
• 17:13
  time
• 17:13
  that
• 17:13
  the
• 17:14
  focus
• 17:14
  on
• 17:14
  the
• 17:14
  store
• 17:14
  employee
• 17:15
  was
• 17:15
  really
• 17:15
  palpable.
• 17:16
  Like
• 17:16
  before,
• 17:16
  it's
• 17:16
  always
• 17:17
  been
• 17:17
  about
• 17:17
  like,
• 17:17
  you
• 17:18
  know,
• 17:18
  the
• 17:18
  tech's
• 17:18
  always
• 17:19
  taken
• 17:19
  center
• 17:19
  stage,
• 17:20
  but
• 17:20
  it's
• 17:20
  been
• 17:20
  the
• 17:20
  consumer
• 17:21
  facing
• 17:21
  tech.
• 17:21
  And
• 17:22
  yeah,
• 17:22
  I
• 17:22
  think
• 17:22
  on
• 17:22
  the
• 17:23
  panel
• 17:23
  what
• 17:23
  really
• 17:23
  stood
• 17:24
  out
• 17:24
  to
• 17:24
  me
• 17:24
  was
• 17:25
  and
• 17:26
  Javier
• 17:27
  from
• 17:27
  Tenem
• 17:28
  said
• 17:28
  this,
• 17:28
  I
• 17:29
  mean,
• 17:29
  I
• 17:29
  was
• 17:29
  pretty
• 17:29
  impressed
• 17:30
  with
• 17:30
  him
• 17:30
  saying
• 17:30
  this
• 17:30
  too.
• 17:31
  He
• 17:31
  said
• 17:31
  we
• 17:31
  spent
• 17:31
  a
• 17:32
  lot
• 17:32
  of
• 17:32
  money
• 17:32
  on
• 17:32
  consumer
• 17:33
  facing
• 17:33
  tech
• 17:34
  that
• 17:34
  just
• 17:34
  didn't
• 17:34
  have
• 17:34
  the
• 17:34
  roi.
• 17:35
  And
• 17:35
  we've
• 17:35
  shifted
• 17:36
  that,
• 17:36
  we've
• 17:36
  shifted
• 17:37
  our
• 17:37
  focus
• 17:37
  to
• 17:37
  focus
• 17:37
  on,
• 17:38
  on
• 17:38
  the
• 17:39
  impact
• 17:39
  we
• 17:39
  can
• 17:39
  have
• 17:39
  at
• 17:39
  the
• 17:40
  store
• 17:40
  and
• 17:40
  we're
• 17:40
  seeing
• 17:40
  the
• 17:40
  roi.
• 17:41
  And
• 17:41
  so
• 17:42
  ultimately
• 17:42
  the
• 17:42
  framework
• 17:43
  for
• 17:43
  me
• 17:43
  is
• 17:44
  three
• 17:44
  things.
• 17:44
  It's
• 17:44
  one,
• 17:45
  you
• 17:45
  gotta
• 17:46
  hire
• 17:47
  staff
• 17:47
  and
• 17:48
  retain
• 17:48
  your
• 17:48
  employees.
• 17:49
  And
• 17:49
  so
• 17:49
  that's
• 17:49
  what
• 17:50
  Natalia
• 17:50
  Wallenberg
• 17:51
  from
• 17:51
  AJO
• 17:51
  Delays
• 17:52
  talked
• 17:52
  about.
• 17:53
  She
• 17:53
  said
• 17:54
  they've
• 17:54
  got
• 17:54
  the
• 17:54
  hiring
• 17:55
  process
• 17:55
  down
• 17:55
  to
• 17:56
  eight
• 17:56
  minutes.
• 17:56
  They
• 17:56
  can
• 17:57
  accept
• 17:57
  or
• 17:57
  reject
• 17:57
  an
• 17:58
  applicant
• 17:58
  within
• 17:58
  eight
• 17:59
  minutes,
• 17:59
  which
• 17:59
  is
• 18:00
  pretty
• 18:00
  impressive.
• 18:01
  Javier
• 18:01
  talked
• 18:02
  about
• 18:02
  then
• 18:02
  the
• 18:02
  second
• 18:03
  part,
• 18:03
  which
• 18:03
  is
• 18:03
  the,
• 18:04
  the
• 18:04
  tools
• 18:04
  the
• 18:04
  employees
• 18:05
  need
• 18:05
  to
• 18:05
  do
• 18:05
  their
• 18:05
  jobs.
• 18:07
  And
• 18:07
  then
• 18:07
  lastly
• 18:08
  he
• 18:08
  also
• 18:08
  talked
• 18:09
  about
• 18:10
  how
• 18:10
  do
• 18:10
  you
• 18:11
  remove
• 18:11
  the
• 18:11
  tasks
• 18:11
  that
• 18:12
  employees
• 18:12
  don't
• 18:12
  want
• 18:12
  to
• 18:13
  do.
• 18:13
  And
• 18:13
  so
• 18:13
  rfid,
• 18:14
  like
• 18:14
  in
• 18:14
  H
• 18:14
  and
• 18:15
  M,
• 18:15
  they're
• 18:15
  doing
• 18:15
  the
• 18:16
  same
• 18:16
  thing
• 18:16
  and
• 18:16
  for
• 18:17
  all
• 18:17
  the
• 18:17
  same
• 18:17
  reasons.
• 18:18
  So
• 18:18
  that's
• 18:18
  kind
• 18:18
  of
• 18:18
  the
• 18:19
  framework
• 18:19
  that
• 18:19
  I
• 18:19
  would
• 18:19
  use
• 18:19
  to
• 18:20
  sum
• 18:20
  up
• 18:20
  how
• 18:20
  people
• 18:21
  were
• 18:21
  talking
• 18:21
  about
• 18:22
  the
• 18:22
  impact
• 18:22
  of
• 18:22
  technology
• 18:23
  at
• 18:23
  the
• 18:23
  store
• 18:23
  level.
• 18:23
  I
• 18:24
  interviewed
• 18:24
  Jalma
• 18:25
  from
• 18:25
  Tandem
• 18:25
  also
• 18:26
  on
• 18:26
  stage,
• 18:27
  and
• 18:27
  he
• 18:28
  really
• 18:28
  talked
• 18:28
  about,
• 18:28
  and
• 18:29
  I
• 18:29
  know
• 18:29
  it's
• 18:29
  not
• 18:29
  going
• 18:29
  to
• 18:30
  be
• 18:30
  a
• 18:30
  popular
• 18:30
  opinion
• 18:31
  with
• 18:31
  a
• 18:31
  lot
• 18:32
  of
• 18:32
  the
• 18:32
  retailers
• 18:32
  in
• 18:32
  the
• 18:32
  audience,
• 18:33
  but
• 18:33
  he
• 18:33
  talked
• 18:33
  about
• 18:34
  how
• 18:34
  they're
• 18:34
  really
• 18:35
  investing
• 18:35
  in
• 18:36
  paying
• 18:36
  their
• 18:36
  associates
• 18:37
  more
• 18:37
  and
• 18:37
  training
• 18:38
  them
• 18:38
  more.
• 18:38
  And
• 18:39
  I
• 18:39
  know
• 18:39
  That's
• 18:39
  a
• 18:40
  hard
• 18:40
  concept
• 18:40
  right
• 18:41
  now,
• 18:41
  especially
• 18:41
  with
• 18:42
  margins
• 18:42
  kind
• 18:43
  of
• 18:43
  being
• 18:43
  flexible,
• 18:44
  given
• 18:44
  the
• 18:44
  uncertainty
• 18:45
  in
• 18:45
  the
• 18:45
  market.
• 18:45
  But
• 18:46
  I
• 18:46
  think
• 18:46
  especially
• 18:47
  with
• 18:47
  the
• 18:47
  rise
• 18:48
  of
• 18:48
  AI
• 18:49
  usage,
• 18:50
  both
• 18:50
  from
• 18:50
  a
• 18:50
  consumer
• 18:51
  standpoint
• 18:52
  and
• 18:53
  in
• 18:53
  operations
• 18:54
  at
• 18:54
  a
• 18:54
  company,
• 18:54
  I
• 18:54
  think
• 18:55
  it's
• 18:55
  going
• 18:55
  to
• 18:56
  be
• 18:56
  important
• 18:56
  as
• 18:57
  retailers
• 18:57
  to
• 18:57
  try
• 18:58
  to
• 18:58
  figure
• 18:58
  out
• 18:59
  how
• 18:59
  we
• 18:59
  find
• 19:00
  efficiencies
• 19:01
  through
• 19:01
  using
• 19:01
  AI
• 19:02
  that
• 19:02
  can
• 19:02
  help
• 19:03
  free
• 19:03
  up
• 19:04
  some
• 19:04
  of
• 19:04
  our
• 19:04
  resources
• 19:05
  so
• 19:05
  that
• 19:05
  we
• 19:06
  can
• 19:06
  train
• 19:06
  better,
• 19:07
  so
• 19:07
  that
• 19:07
  we
• 19:07
  can
• 19:08
  provide
• 19:08
  a
• 19:09
  higher
• 19:09
  level
• 19:09
  of
• 19:09
  service,
• 19:10
  even
• 19:10
  when
• 19:11
  we're
• 19:11
  not
• 19:11
  a
• 19:11
  luxury,
• 19:12
  you
• 19:12
  know,
• 19:12
  goods
• 19:13
  provider.
• 19:13
  How
• 19:13
  do
• 19:13
  you
• 19:14
  bring
• 19:14
  that
• 19:14
  level
• 19:15
  of,
• 19:16
  of
• 19:16
  service
• 19:17
  to
• 19:18
  maybe
• 19:18
  more
• 19:18
  of
• 19:18
  a
• 19:19
  middle
• 19:19
  retail
• 19:19
  price
• 19:20
  point?
• 19:21
  And
• 19:21
  what
• 19:22
  does
• 19:22
  that
• 19:22
  look
• 19:22
  like
• 19:23
  then
• 19:23
  for
• 19:23
  your
• 19:23
  team
• 19:24
  in
• 19:24
  the.
• 19:24
  And
• 19:24
  how
• 19:24
  you're
• 19:25
  changing
• 19:25
  your
• 19:26
  overall
• 19:26
  operations
• 19:27
  at
• 19:27
  a
• 19:27
  store?
• 19:27
  Because
• 19:27
  I
• 19:28
  think
• 19:28
  that's
• 19:28
  really
• 19:28
  how
• 19:29
  you're
• 19:29
  going
• 19:29
  to
• 19:29
  differentiate
• 19:30
  yourselves
• 19:31
  in
• 19:31
  the
• 19:31
  future.
• 19:31
  But
• 19:32
  I
• 19:32
  think
• 19:33
  one
• 19:33
  thing
• 19:33
  I
• 19:33
  would
• 19:33
  add
• 19:33
  just
• 19:34
  from
• 19:34
  a
• 19:34
  couple
• 19:34
  of
• 19:34
  the
• 19:34
  store
• 19:35
  conversations,
• 19:35
  but
• 19:35
  some
• 19:36
  of
• 19:36
  the
• 19:36
  change
• 19:36
  management
• 19:37
  conversations
• 19:37
  too,
• 19:37
  is
• 19:38
  that
• 19:38
  we've
• 19:39
  heard
• 19:39
  a
• 19:39
  lot
• 19:39
  about
• 19:40
  kind
• 19:40
  of
• 19:40
  it's
• 19:40
  one
• 19:40
  thing
• 19:41
  for
• 19:41
  the
• 19:41
  VP
• 19:42
  of
• 19:42
  retail
• 19:42
  to
• 19:42
  say,
• 19:42
  right,
• 19:43
  here's
• 19:43
  this
• 19:43
  new
• 19:43
  tool,
• 19:43
  here's
• 19:44
  how
• 19:44
  it's
• 19:44
  going
• 19:44
  to
• 19:44
  work,
• 19:44
  you're
• 19:45
  going
• 19:45
  to
• 19:45
  use
• 19:45
  it,
• 19:45
  we'll
• 19:45
  do
• 19:46
  lots
• 19:46
  of
• 19:46
  training,
• 19:46
  et
• 19:47
  cetera.
• 19:47
  But
• 19:47
  there's
• 19:47
  a
• 19:47
  real
• 19:48
  power
• 19:48
  into
• 19:48
  having
• 19:49
  ambassadors
• 19:49
  and
• 19:50
  champions
• 19:50
  and
• 19:50
  people
• 19:50
  who
• 19:51
  are,
• 19:51
  you
• 19:51
  know,
• 19:51
  on
• 19:51
  the
• 19:52
  store
• 19:52
  floor
• 19:52
  who
• 19:53
  are
• 19:53
  trained
• 19:53
  on
• 19:53
  this
• 19:54
  stuff
• 19:54
  that,
• 19:54
  you
• 19:54
  know,
• 19:54
  really
• 19:55
  well
• 19:55
  versed
• 19:55
  in
• 19:55
  it
• 19:55
  and
• 19:55
  they
• 19:56
  train
• 19:56
  their
• 19:56
  peers.
• 19:57
  Yes,
• 19:57
  they're
• 19:57
  more
• 19:57
  receptive
• 19:58
  to
• 19:58
  it,
• 19:58
  they
• 19:58
  understand
• 19:58
  it
• 19:59
  better,
• 19:59
  they
• 19:59
  understand
• 19:59
  the
• 19:59
  realities
• 20:00
  of
• 20:00
  using
• 20:00
  it,
• 20:00
  what
• 20:00
  the
• 20:01
  challenges
• 20:01
  are,
• 20:01
  what
• 20:01
  the
• 20:01
  opportunities
• 20:02
  are,
• 20:02
  rather
• 20:02
  than
• 20:02
  it
• 20:03
  being
• 20:03
  kind
• 20:03
  of
• 20:04
  dictated
• 20:04
  or
• 20:05
  forced
• 20:05
  from
• 20:05
  above
• 20:06
  down
• 20:06
  to
• 20:07
  the,
• 20:07
  the
• 20:07
  shop
• 20:07
  floor.
• 20:08
  So
• 20:08
  I
• 20:08
  think
• 20:08
  there's
• 20:08
  something
• 20:08
  to
• 20:09
  be
• 20:09
  said
• 20:09
  for,
• 20:10
  you
• 20:10
  know,
• 20:10
  kind
• 20:11
  of
• 20:11
  like
• 20:11
  clusters
• 20:12
  of
• 20:12
  people
• 20:12
  who
• 20:13
  then
• 20:13
  go
• 20:13
  around
• 20:13
  and
• 20:13
  train
• 20:13
  regionally
• 20:14
  and
• 20:14
  things
• 20:14
  like
• 20:14
  that.
• 20:15
  Because
• 20:15
  it's
• 20:15
  more
• 20:15
  powerful.
• 20:16
  Yeah,
• 20:16
  like
• 20:17
  you're
• 20:17
  investing
• 20:17
  in
• 20:17
  the
• 20:17
  total
• 20:18
  experience
• 20:19
  of
• 20:19
  your,
• 20:19
  of
• 20:20
  your
• 20:20
  associates.
• 20:21
  Well,
• 20:21
  it's
• 20:21
  funny
• 20:21
  too,
• 20:21
  because
• 20:22
  we
• 20:22
  actually
• 20:22
  talked
• 20:22
  about
• 20:22
  that
• 20:22
  in
• 20:23
  the
• 20:23
  panel
• 20:23
  in
• 20:23
  the
• 20:23
  15
• 20:24
  seconds
• 20:24
  we
• 20:24
  have
• 20:24
  left
• 20:24
  where
• 20:25
  we
• 20:25
  said,
• 20:25
  like,
• 20:25
  you
• 20:25
  know,
• 20:25
  the
• 20:26
  consumer
• 20:26
  facing
• 20:26
  technologies,
• 20:27
  if
• 20:27
  they
• 20:27
  work,
• 20:27
  you
• 20:27
  start
• 20:28
  jumping
• 20:28
  in
• 20:28
  them
• 20:28
  as
• 20:29
  fast
• 20:29
  as
• 20:29
  you
• 20:29
  can.
• 20:29
  That's
• 20:29
  what
• 20:29
  retail
• 20:30
  is
• 20:30
  all
• 20:30
  about.
• 20:30
  You
• 20:30
  find
• 20:31
  something
• 20:31
  that
• 20:31
  works,
• 20:31
  you
• 20:31
  go
• 20:31
  after
• 20:32
  it.
• 20:32
  The
• 20:32
  funny
• 20:33
  thing
• 20:33
  is
• 20:33
  the
• 20:33
  same
• 20:33
  thing
• 20:33
  happens
• 20:34
  at
• 20:34
  the
• 20:34
  store
• 20:34
  level
• 20:35
  because
• 20:35
  the
• 20:35
  stores
• 20:35
  start
• 20:36
  talking
• 20:36
  about
• 20:36
  it
• 20:36
  and
• 20:36
  they
• 20:36
  want
• 20:37
  it
• 20:37
  too,
• 20:37
  and
• 20:38
  then
• 20:38
  they
• 20:38
  go
• 20:38
  after
• 20:38
  it.
• 20:39
  All
• 20:40
  right,
• 20:41
  nice
• 20:41
  job.
• 20:41
  We
• 20:42
  covered
• 20:42
  a
• 20:42
  lot
• 20:42
  of
• 20:42
  ground
• 20:42
  in
• 20:42
  that.
• 20:43
  We
• 20:43
  got
• 20:43
  it.
• 20:44
  All
• 20:44
  right,
• 20:44
  we've
• 20:45
  got
• 20:45
  a
• 20:45
  buzzer.
• 20:45
  All
• 20:46
  right,
• 20:46
  the
• 20:46
  next
• 20:46
  one,
• 20:47
  Best
• 20:48
  insight
• 20:48
  and
• 20:49
  Favorite
• 20:49
  session
• 20:50
  from
• 20:50
  the
• 20:51
  keynote
• 20:52
  stage.
• 20:53
  Adam,
• 20:54
  it's
• 20:54
  you
• 20:55
  that's
• 20:55
  unfair
• 20:55
  to
• 20:56
  put
• 20:56
  me
• 20:56
  on
• 20:56
  the
• 20:56
  spot
• 20:56
  first.
• 20:57
  I
• 20:57
  can't
• 20:57
  be
• 20:57
  biased,
• 20:58
  but
• 20:59
  I
• 20:59
  guess
• 20:59
  I
• 20:59
  have
• 20:59
  to
• 20:59
  be.
• 21:00
  I.
• 21:01
  I
• 21:01
  would
• 21:01
  say
• 21:02
  Michael
• 21:02
  Ward,
• 21:02
  the
• 21:02
  managing
• 21:03
  director
• 21:03
  from
• 21:03
  Harrods,
• 21:03
  was
• 21:04
  my
• 21:04
  personal
• 21:05
  favorite
• 21:05
  session.
• 21:06
  And
• 21:06
  I
• 21:06
  think
• 21:06
  what
• 21:07
  I
• 21:07
  enjoyed
• 21:07
  about
• 21:07
  it
• 21:08
  most
• 21:08
  was
• 21:08
  that
• 21:09
  there
• 21:09
  was
• 21:09
  some
• 21:09
  quite
• 21:10
  nice
• 21:10
  surprise
• 21:10
  elements
• 21:11
  to
• 21:11
  it.
• 21:11
  I
• 21:11
  think
• 21:11
  you
• 21:11
  have
• 21:11
  a
• 21:12
  perception
• 21:12
  of
• 21:12
  Harrods
• 21:13
  as
• 21:13
  a
• 21:13
  very
• 21:13
  kind
• 21:13
  of
• 21:14
  established
• 21:14
  heritage
• 21:15
  British
• 21:15
  brand.
• 21:16
  You
• 21:16
  know,
• 21:16
  very,
• 21:18
  very
• 21:18
  traditional
• 21:19
  in
• 21:19
  some
• 21:19
  senses.
• 21:20
  But
• 21:20
  from
• 21:20
  what
• 21:20
  Michael
• 21:20
  shared,
• 21:21
  they
• 21:21
  are
• 21:21
  very,
• 21:21
  very
• 21:21
  advanced
• 21:22
  in
• 21:22
  data
• 21:22
  analytics,
• 21:23
  AI,
• 21:24
  you
• 21:24
  know,
• 21:24
  doing
• 21:24
  some
• 21:24
  really
• 21:25
  cool
• 21:25
  and
• 21:25
  innovative
• 21:26
  stuff
• 21:26
  that
• 21:26
  maybe
• 21:27
  people
• 21:27
  wouldn't
• 21:27
  automatically
• 21:28
  assume
• 21:29
  or
• 21:29
  expect.
• 21:31
  I
• 21:31
  think
• 21:31
  he
• 21:31
  made
• 21:32
  that
• 21:32
  nice
• 21:32
  reference
• 21:32
  about
• 21:33
  the
• 21:33
  fact
• 21:33
  that
• 21:33
  he
• 21:33
  was
• 21:33
  a
• 21:33
  little
• 21:34
  bit
• 21:34
  of
• 21:34
  a
• 21:34
  Luddite
• 21:34
  himself,
• 21:35
  maybe
• 21:35
  wasn't
• 21:36
  quite
• 21:36
  as
• 21:36
  down
• 21:36
  with
• 21:37
  the
• 21:37
  tech
• 21:37
  as
• 21:37
  he
• 21:37
  wanted
• 21:37
  to
• 21:37
  be.
• 21:38
  So
• 21:38
  he
• 21:38
  took
• 21:38
  himself
• 21:38
  off
• 21:39
  to
• 21:39
  Oxford
• 21:39
  for
• 21:40
  a
• 21:40
  AI
• 21:41
  course,
• 21:41
  which
• 21:41
  I
• 21:41
  thought
• 21:41
  was
• 21:42
  great.
• 21:42
  And
• 21:42
  actually
• 21:42
  he
• 21:42
  did
• 21:42
  say
• 21:43
  offstage.
• 21:44
  I
• 21:44
  think
• 21:44
  he
• 21:44
  even
• 21:45
  dabbled
• 21:45
  with
• 21:45
  some
• 21:45
  Python
• 21:46
  and
• 21:46
  some
• 21:46
  coding
• 21:46
  one,
• 21:47
  which
• 21:47
  is.
• 21:47
  Which
• 21:47
  is
• 21:47
  pretty
• 21:47
  cool.
• 21:48
  So
• 21:48
  I
• 21:48
  thought
• 21:49
  that
• 21:49
  was
• 21:49
  a
• 21:49
  really
• 21:49
  cool
• 21:50
  surprise.
• 21:50
  That
• 21:50
  was
• 21:51
  really
• 21:51
  interesting.
• 21:51
  But
• 21:51
  what
• 21:51
  I
• 21:52
  loved
• 21:52
  most
• 21:52
  about
• 21:52
  it,
• 21:52
  all
• 21:53
  of
• 21:53
  that
• 21:53
  said,
• 21:53
  was
• 21:53
  that
• 21:54
  they've
• 21:54
  built
• 21:54
  all
• 21:54
  of
• 21:54
  these
• 21:55
  capabilities,
• 21:55
  but
• 21:55
  they
• 21:56
  switch
• 21:56
  it
• 21:56
  off
• 21:57
  when
• 21:57
  the
• 21:57
  buyers
• 21:57
  go
• 21:58
  in
• 21:58
  the
• 21:58
  rooms
• 21:58
  to
• 21:59
  select
• 21:59
  merchandise.
• 21:59
  And
• 22:00
  for
• 22:00
  him,
• 22:00
  that
• 22:00
  is
• 22:01
  all
• 22:01
  around
• 22:02
  how
• 22:02
  well
• 22:02
  those
• 22:02
  buyers
• 22:03
  are
• 22:03
  trained.
• 22:03
  Their
• 22:03
  eye
• 22:04
  for
• 22:04
  detail,
• 22:04
  their
• 22:04
  eye
• 22:05
  for
• 22:05
  style,
• 22:05
  what
• 22:05
  they
• 22:06
  know
• 22:06
  their
• 22:06
  customers
• 22:06
  are
• 22:06
  looking
• 22:07
  for
• 22:07
  even
• 22:07
  before
• 22:08
  they
• 22:08
  do.
• 22:09
  And
• 22:09
  despite
• 22:09
  all
• 22:10
  of
• 22:10
  the
• 22:10
  capabilities
• 22:10
  they've
• 22:11
  built,
• 22:11
  they
• 22:12
  think
• 22:12
  they
• 22:12
  can
• 22:12
  do
• 22:12
  that
• 22:13
  better
• 22:13
  without
• 22:14
  it.
• 22:14
  I
• 22:14
  think
• 22:15
  is
• 22:15
  a
• 22:15
  really
• 22:15
  interesting
• 22:17
  challenge
• 22:17
  that
• 22:17
  he
• 22:17
  posed
• 22:18
  to
• 22:18
  the
• 22:18
  audience
• 22:19
  that
• 22:19
  would
• 22:19
  be
• 22:19
  mine.
• 22:20
  These
• 22:21
  two
• 22:21
  are
• 22:21
  like
• 22:21
  giving
• 22:21
  eyes
• 22:22
  back
• 22:22
  to
• 22:23
  each
• 22:23
  other.
• 22:23
  So
• 22:23
  why
• 22:24
  don't
• 22:24
  you
• 22:24
  say
• 22:24
  what
• 22:24
  I
• 22:24
  disagree?
• 22:25
  Well,
• 22:25
  I
• 22:25
  mean.
• 22:27
  I
• 22:27
  mean,
• 22:27
  I
• 22:28
  definitely
• 22:28
  noted
• 22:28
  when
• 22:28
  he
• 22:28
  said
• 22:29
  that
• 22:29
  I
• 22:29
  wrote
• 22:29
  it
• 22:29
  in
• 22:29
  my.
• 22:30
  I
• 22:30
  took
• 22:30
  notes
• 22:30
  on
• 22:30
  that
• 22:30
  too.
• 22:31
  But
• 22:31
  I
• 22:31
  think
• 22:32
  there's
• 22:32
  two
• 22:32
  issues
• 22:33
  I
• 22:33
  have
• 22:33
  with
• 22:33
  it.
• 22:33
  One,
• 22:35
  I
• 22:35
  think
• 22:35
  it's
• 22:35
  what
• 22:35
  we
• 22:35
  as
• 22:36
  retailers
• 22:36
  want
• 22:36
  to
• 22:36
  tell
• 22:37
  ourselves,
• 22:38
  those
• 22:38
  of
• 22:38
  us
• 22:38
  that
• 22:38
  have
• 22:38
  been
• 22:39
  in
• 22:39
  the
• 22:39
  business
• 22:39
  for
• 22:39
  25
• 22:40
  plus
• 22:40
  years,
• 22:40
  as
• 22:40
  I
• 22:41
  have
• 22:41
  now,
• 22:41
  and
• 22:41
  even
• 22:42
  longer.
• 22:42
  And,
• 22:42
  like,
• 22:42
  because
• 22:43
  it
• 22:43
  just
• 22:43
  makes
• 22:44
  us
• 22:44
  feel
• 22:44
  good.
• 22:44
  And
• 22:44
  as
• 22:44
  a
• 22:45
  merchant,
• 22:45
  too,
• 22:45
  particularly,
• 22:45
  it
• 22:46
  makes
• 22:46
  you
• 22:46
  feel
• 22:46
  good
• 22:46
  as
• 22:46
  a
• 22:46
  merchant
• 22:47
  that
• 22:47
  you
• 22:47
  still
• 22:47
  have
• 22:47
  value.
• 22:48
  So
• 22:48
  it's
• 22:48
  kind
• 22:49
  of
• 22:49
  like,
• 22:49
  yes,
• 22:49
  somebody
• 22:49
  said
• 22:50
  it.
• 22:50
  But
• 22:50
  at
• 22:50
  the
• 22:50
  same
• 22:51
  time,
• 22:51
  the
• 22:52
  other
• 22:52
  point
• 22:52
  I'd
• 22:52
  make
• 22:52
  is
• 22:53
  it's
• 22:53
  one
• 22:53
  store,
• 22:54
  and
• 22:54
  running
• 22:55
  one
• 22:55
  store
• 22:55
  that
• 22:56
  way
• 22:56
  is
• 22:56
  very
• 22:56
  different
• 22:56
  than
• 22:57
  running
• 22:57
  a
• 22:57
  chain
• 22:57
  like
• 22:57
  many
• 22:58
  of
• 22:58
  you
• 22:58
  in
• 22:58
  this
• 22:58
  room
• 22:59
  have
• 22:59
  or
• 22:59
  are
• 22:59
  a
• 23:00
  part
• 23:00
  of,
• 23:00
  of
• 23:01
  sending
• 23:01
  product
• 23:01
  to.
• 23:02
  So
• 23:03
  I'm
• 23:03
  a
• 23:04
  little
• 23:04
  cautious
• 23:04
  on
• 23:05
  buying
• 23:05
  coming
• 23:05
  out
• 23:06
  of
• 23:06
  this
• 23:06
  show
• 23:06
  and
• 23:06
  saying
• 23:07
  that's
• 23:07
  the
• 23:07
  approach
• 23:07
  we
• 23:08
  should
• 23:08
  take
• 23:08
  overall
• 23:09
  and
• 23:09
  follow
• 23:09
  his
• 23:09
  example.
• 23:10
  But
• 23:10
  I
• 23:10
  don't
• 23:11
  know.
• 23:11
  That's
• 23:11
  just
• 23:11
  me.
• 23:11
  Okay.
• 23:12
  All
• 23:12
  right,
• 23:12
  let's
• 23:12
  pull
• 23:13
  you
• 23:13
  back
• 23:13
  from
• 23:13
  one
• 23:13
  end
• 23:13
  of
• 23:13
  the
• 23:13
  extreme
• 23:14
  to
• 23:14
  the
• 23:14
  other.
• 23:15
  So
• 23:15
  I
• 23:15
  had
• 23:16
  the
• 23:16
  privilege
• 23:16
  of
• 23:16
  interviewing
• 23:17
  Mark
• 23:17
  Karena
• 23:18
  on
• 23:18
  the
• 23:18
  stage.
• 23:18
  And
• 23:19
  I
• 23:19
  don't
• 23:19
  say
• 23:19
  that
• 23:19
  just
• 23:19
  because
• 23:20
  he
• 23:20
  sat
• 23:20
  there.
• 23:20
  It
• 23:21
  was
• 23:21
  genuinely
• 23:22
  a
• 23:22
  really,
• 23:22
  really
• 23:22
  great
• 23:23
  conversation.
• 23:23
  And
• 23:23
  Mark
• 23:24
  leads
• 23:24
  the
• 23:24
  European
• 23:25
  business
• 23:25
  for
• 23:26
  Mars
• 23:26
  snacking.
• 23:26
  And
• 23:27
  so
• 23:27
  there
• 23:27
  are
• 23:28
  50.
• 23:29
  Mars
• 23:29
  Inc.
• 23:29
  Is
• 23:30
  a
• 23:30
  50
• 23:30
  billion
• 23:30
  global.
• 23:31
  It's
• 23:31
  one
• 23:32
  of
• 23:32
  the
• 23:32
  biggest
• 23:32
  CPGs
• 23:32
  and
• 23:33
  it's
• 23:33
  one
• 23:33
  of
• 23:33
  actually
• 23:33
  the
• 23:33
  world's
• 23:34
  biggest
• 23:34
  private
• 23:35
  companies.
• 23:35
  So
• 23:35
  it
• 23:36
  was
• 23:36
  a
• 23:36
  privilege.
• 23:36
  Their
• 23:36
  leaders
• 23:37
  as
• 23:37
  a
• 23:37
  private
• 23:37
  company
• 23:38
  don't
• 23:38
  speak
• 23:39
  on
• 23:39
  many
• 23:39
  large
• 23:40
  platforms.
• 23:40
  So
• 23:41
  we
• 23:41
  got
• 23:41
  to
• 23:41
  interrogate
• 23:42
  a
• 23:42
  number
• 23:42
  of
• 23:42
  things.
• 23:43
  We
• 23:43
  talked
• 23:44
  about
• 23:44
  the
• 23:45
  growth
• 23:45
  ambition
• 23:46
  of
• 23:47
  Mars
• 23:47
  Snacking,
• 23:47
  which
• 23:47
  is
• 23:48
  to
• 23:48
  go
• 23:48
  from
• 23:49
  a
• 23:49
  20
• 23:49
  billion
• 23:51
  business
• 23:51
  to
• 23:51
  a
• 23:51
  30
• 23:52
  billion
• 23:52
  business
• 23:52
  from
• 23:53
  23
• 23:54
  to
• 23:54
  30.
• 23:54
  There's
• 23:55
  not
• 23:55
  many
• 23:55
  CPGs
• 23:55
  you
• 23:56
  talk
• 23:56
  to
• 23:56
  with
• 23:56
  that
• 23:56
  level
• 23:56
  of
• 23:57
  ambition.
• 23:58
  We
• 23:58
  talked
• 23:58
  about
• 23:58
  the
• 23:59
  double
• 23:59
  digit
• 23:59
  growth
• 24:00
  that
• 24:00
  they're
• 24:00
  delivering
• 24:00
  in
• 24:01
  Europe.
• 24:01
  There's
• 24:01
  not
• 24:01
  many
• 24:02
  established
• 24:02
  CPGs
• 24:03
  doing
• 24:03
  that
• 24:03
  level
• 24:03
  of
• 24:04
  growth.
• 24:04
  And
• 24:04
  we
• 24:04
  talk
• 24:04
  about
• 24:05
  how.
• 24:05
  And
• 24:06
  that's
• 24:06
  where
• 24:06
  the
• 24:06
  insights
• 24:07
  came
• 24:07
  from.
• 24:08
  What,
• 24:08
  what
• 24:09
  really
• 24:09
  took
• 24:09
  me
• 24:10
  was
• 24:10
  that
• 24:10
  Mark
• 24:10
  talked
• 24:11
  about
• 24:11
  mental
• 24:12
  and
• 24:12
  physical
• 24:13
  availability,
• 24:14
  which
• 24:14
  was
• 24:14
  a
• 24:15
  really
• 24:15
  interesting
• 24:15
  phrase.
• 24:16
  So
• 24:16
  you
• 24:16
  know,
• 24:16
  retailers,
• 24:17
  the
• 24:17
  great
• 24:17
  especially
• 24:17
  the
• 24:17
  grocers
• 24:18
  and
• 24:18
  CPGs
• 24:18
  in
• 24:18
  the
• 24:19
  room.
• 24:19
  He
• 24:19
  used
• 24:19
  to
• 24:19
  drive.
• 24:19
  I'm
• 24:19
  really
• 24:19
  mindful
• 24:20
  of
• 24:20
  the
• 24:20
  clocks.
• 24:20
  I'm
• 24:20
  going
• 24:20
  to
• 24:20
  go
• 24:20
  quick.
• 24:21
  You're
• 24:21
  used
• 24:21
  to
• 24:21
  driving
• 24:22
  physical
• 24:22
  availability.
• 24:22
  Point
• 24:23
  of
• 24:23
  sale.
• 24:23
  You
• 24:23
  want
• 24:23
  to
• 24:23
  get
• 24:23
  your
• 24:24
  product
• 24:24
  out
• 24:24
  there.
• 24:24
  But
• 24:24
  this
• 24:25
  idea
• 24:25
  of
• 24:25
  mental
• 24:26
  availability,
• 24:27
  how
• 24:27
  do
• 24:27
  you
• 24:27
  keep
• 24:27
  your,
• 24:28
  your
• 24:28
  brands
• 24:28
  front
• 24:28
  of
• 24:29
  mind
• 24:29
  and
• 24:29
  that's
• 24:29
  transferable
• 24:30
  for
• 24:30
  everyone.
• 24:31
  And
• 24:31
  Mark
• 24:31
  shared
• 24:32
  that
• 24:32
  Mars
• 24:33
  now
• 24:33
  spends
• 24:34
  60
• 24:34
  to
• 24:34
  70%
• 24:35
  of
• 24:35
  their
• 24:36
  global
• 24:36
  media
• 24:37
  spend
• 24:37
  is
• 24:37
  digital.
• 24:38
  Really
• 24:38
  similar
• 24:39
  numbers
• 24:39
  in
• 24:39
  a
• 24:39
  conversation
• 24:40
  I
• 24:40
  had
• 24:40
  with
• 24:40
  Jordi
• 24:41
  Bosch.
• 24:41
  She
• 24:41
  leads
• 24:42
  commercial
• 24:42
  globally
• 24:43
  for
• 24:43
  nestle.
• 24:43
  That
• 24:43
  was
• 24:44
  70%.
• 24:45
  And
• 24:45
  we
• 24:45
  talk
• 24:45
  with
• 24:46
  Mark
• 24:46
  around
• 24:46
  how
• 24:46
  they're
• 24:47
  bringing
• 24:47
  down
• 24:48
  paid
• 24:50
  and
• 24:51
  replacing
• 24:51
  it
• 24:51
  with
• 24:51
  earned
• 24:52
  and
• 24:52
  shared.
• 24:53
  I
• 24:53
  mean
• 24:53
  that's
• 24:53
  a
• 24:53
  really
• 24:54
  interesting
• 24:54
  idea
• 24:54
  to
• 24:54
  keep
• 24:55
  your
• 24:55
  brands
• 24:55
  at
• 24:55
  the
• 24:55
  forefront.
• 24:56
  So
• 24:56
  that
• 24:56
  was
• 24:57
  my
• 24:57
  takeaway.
• 24:57
  How
• 24:57
  do
• 24:58
  you
• 24:58
  actively
• 24:58
  bring
• 24:59
  down
• 24:59
  the
• 24:59
  amount
• 24:59
  you're
• 25:00
  investing
• 25:00
  in
• 25:00
  paid
• 25:01
  and
• 25:01
  how
• 25:01
  do
• 25:01
  you
• 25:01
  increase
• 25:01
  earned
• 25:02
  and
• 25:02
  shared?
• 25:02
  I
• 25:02
  thought
• 25:02
  it
• 25:02
  was
• 25:03
  really
• 25:03
  interesting.
• 25:05
  Nicely
• 25:05
  done.
• 25:06
  Nicely
• 25:06
  done.
• 25:07
  Wow.
• 25:07
  Good.
• 25:08
  All
• 25:09
  right.
• 25:10
  Biggest
• 25:10
  surprise
• 25:11
  of
• 25:11
  the
• 25:12
  show.
• 25:13
  Adam,
• 25:13
  why
• 25:13
  don't
• 25:13
  we
• 25:13
  go
• 25:13
  back
• 25:14
  to
• 25:14
  you
• 25:14
  me
• 25:14
  again.
• 25:14
  Okay.
• 25:17
  And
• 25:17
  you
• 25:17
  kind
• 25:17
  of
• 25:18
  alluded
• 25:18
  to
• 25:18
  it,
• 25:18
  but
• 25:19
  TikTok
• 25:19
  and
• 25:19
  TikTok
• 25:20
  shop.
• 25:21
  The
• 25:21
  biggest
• 25:21
  surprise
• 25:22
  in,
• 25:23
  in
• 25:23
  a
• 25:23
  couple
• 25:23
  of
• 25:23
  ways
• 25:24
  one
• 25:24
  just
• 25:24
  how
• 25:25
  hot
• 25:26
  it
• 25:26
  is
• 25:26
  right
• 25:26
  now.
• 25:27
  TikTok
• 25:27
  shop.
• 25:27
  Everyone
• 25:28
  wants
• 25:28
  to
• 25:28
  talk
• 25:28
  about
• 25:28
  it,
• 25:29
  everyone
• 25:29
  wants
• 25:29
  to
• 25:29
  understand
• 25:29
  it.
• 25:30
  People
• 25:30
  that
• 25:30
  are
• 25:31
  on
• 25:31
  it,
• 25:32
  enjoying
• 25:32
  their
• 25:32
  experimentations
• 25:33
  with
• 25:33
  it
• 25:33
  and
• 25:33
  getting
• 25:34
  good
• 25:34
  results
• 25:34
  from
• 25:34
  it.
• 25:35
  And
• 25:35
  I
• 25:35
  think,
• 25:35
  you
• 25:36
  know,
• 25:36
  that
• 25:36
  probably
• 25:36
  underlined
• 25:37
  why
• 25:37
  that
• 25:37
  room
• 25:37
  was
• 25:38
  quite
• 25:38
  so
• 25:38
  busy
• 25:39
  yesterday
• 25:40
  as
• 25:40
  well
• 25:40
  as,
• 25:40
  you
• 25:40
  know,
• 25:40
  Laurie
• 25:41
  Ellen
• 25:41
  Vault.
• 25:41
  But
• 25:41
  I
• 25:42
  think
• 25:42
  people
• 25:42
  wanted
• 25:42
  to
• 25:42
  hear
• 25:42
  TikTok
• 25:43
  shop
• 25:44
  and
• 25:45
  sort
• 25:45
  of
• 25:45
  how
• 25:45
  disruptive
• 25:45
  it
• 25:46
  is.
• 25:46
  Right.
• 25:46
  People
• 25:46
  are
• 25:46
  trying
• 25:47
  to
• 25:47
  work
• 25:47
  this
• 25:47
  thing
• 25:47
  out
• 25:48
  along
• 25:48
  with
• 25:48
  other
• 25:48
  emerging
• 25:49
  platforms
• 25:49
  of
• 25:49
  course,
• 25:50
  but
• 25:50
  what
• 25:51
  does
• 25:51
  it
• 25:51
  mean
• 25:51
  for
• 25:51
  us
• 25:51
  from
• 25:52
  a
• 25:52
  marketing
• 25:52
  perspective?
• 25:52
  What
• 25:52
  does
• 25:52
  it
• 25:53
  mean
• 25:53
  from
• 25:53
  a
• 25:53
  CX
• 25:53
  perspective
• 25:53
  and
• 25:54
  as
• 25:54
  I
• 25:54
  said
• 25:54
  before,
• 25:55
  what
• 25:55
  does
• 25:55
  it
• 25:55
  mean
• 25:55
  for
• 25:55
  operations
• 25:56
  and
• 25:56
  supply
• 25:56
  chain?
• 25:57
  How
• 25:57
  do
• 25:57
  we
• 25:57
  actually
• 25:58
  deal
• 25:58
  with
• 25:58
  this
• 25:58
  stuff?
• 25:58
  So
• 25:59
  that
• 25:59
  was
• 25:59
  my
• 25:59
  big
• 26:00
  surprise.
• 26:00
  I
• 26:00
  think
• 26:01
  the
• 26:01
  main
• 26:01
  thing
• 26:01
  for
• 26:02
  me
• 26:02
  was
• 26:02
  that
• 26:03
  I
• 26:03
  think
• 26:03
  I
• 26:03
  had
• 26:04
  that
• 26:04
  kind
• 26:04
  of,
• 26:04
  of
• 26:05
  misconception
• 26:06
  that
• 26:06
  TikTok
• 26:06
  TikTok
• 26:07
  shop
• 26:07
  is
• 26:07
  maybe
• 26:07
  for
• 26:08
  younger
• 26:09
  people,
• 26:09
  entirely
• 26:10
  younger
• 26:10
  people.
• 26:10
  Maybe
• 26:11
  you're
• 26:11
  young.
• 26:11
  You're
• 26:12
  young.
• 26:12
  Yeah,
• 26:13
  ish,
• 26:13
  youngish
• 26:14
  comparatively,
• 26:14
  I
• 26:14
  don't
• 26:15
  know.
• 26:16
  And
• 26:16
  also
• 26:16
  the
• 26:16
  fact
• 26:16
  that
• 26:17
  the
• 26:17
  brands
• 26:17
  on
• 26:17
  there
• 26:17
  I
• 26:17
  assumed
• 26:18
  were
• 26:18
  kind
• 26:18
  of,
• 26:18
  you
• 26:18
  know,
• 26:18
  plucky
• 26:19
  upstarts,
• 26:20
  disruptive
• 26:20
  beauty
• 26:21
  etc,
• 26:21
  but
• 26:21
  you
• 26:21
  know,
• 26:21
  some
• 26:22
  of
• 26:22
  the
• 26:22
  examples
• 26:22
  they
• 26:22
  shared
• 26:23
  were
• 26:23
  like
• 26:23
  family
• 26:24
  owned
• 26:24
  gardening
• 26:25
  companies
• 26:26
  in
• 26:26
  the
• 26:26
  UK
• 26:26
  and
• 26:27
  the
• 26:27
  average
• 26:27
  age
• 26:27
  of
• 26:28
  people
• 26:28
  shopping
• 26:28
  on
• 26:28
  there
• 26:28
  was
• 26:28
  over
• 26:29
  35,
• 26:29
  which
• 26:29
  I,
• 26:30
  I
• 26:30
  just
• 26:30
  did
• 26:31
  not
• 26:31
  expect
• 26:31
  or
• 26:31
  know.
• 26:32
  Yeah,
• 26:32
  well
• 26:32
  I
• 26:32
  think
• 26:32
  the
• 26:33
  interesting
• 26:33
  thing
• 26:33
  is
• 26:33
  like
• 26:34
  search,
• 26:35
  it
• 26:35
  goes
• 26:35
  back
• 26:35
  to
• 26:35
  the
• 26:35
  search
• 26:36
  and
• 26:36
  discovery
• 26:36
  changing.
• 26:37
  Like
• 26:37
  the
• 26:38
  TikTok
• 26:39
  content
• 26:39
  pops
• 26:40
  up
• 26:40
  on
• 26:40
  a
• 26:40
  search
• 26:40
  when
• 26:41
  you're
• 26:41
  searching
• 26:41
  for
• 26:41
  how
• 26:42
  do
• 26:42
  I
• 26:42
  care
• 26:42
  for
• 26:43
  this
• 26:43
  type
• 26:43
  of
• 26:44
  plant?
• 26:44
  Or
• 26:44
  where's
• 26:45
  this
• 26:45
  type
• 26:45
  of
• 26:45
  plant
• 26:46
  nearest
• 26:46
  me?
• 26:46
  Like
• 26:47
  that's
• 26:47
  that
• 26:48
  content
• 26:48
  is
• 26:48
  being
• 26:48
  served
• 26:49
  up
• 26:49
  to
• 26:49
  people.
• 26:49
  That's
• 26:50
  how
• 26:50
  they're
• 26:50
  searching
• 26:50
  and
• 26:50
  discovering.
• 26:51
  So
• 26:51
  whether
• 26:51
  they
• 26:51
  know
• 26:52
  it
• 26:52
  or
• 26:52
  not,
• 26:52
  you
• 26:52
  know,
• 26:52
  they're
• 26:53
  getting
• 26:53
  fed
• 26:53
  some
• 26:53
  of
• 26:53
  the
• 26:53
  stuff
• 26:54
  that's
• 26:54
  being
• 26:55
  created
• 26:56
  and
• 26:56
  served
• 26:56
  up
• 26:57
  first
• 26:57
  on
• 26:57
  TikTok.
• 26:58
  I
• 26:58
  completely
• 26:59
  agree,
• 26:59
  Adam.
• 27:00
  I
• 27:00
  think
• 27:01
  the
• 27:01
  thing
• 27:01
  that
• 27:02
  Jan
• 27:03
  Wilk
• 27:03
  in
• 27:03
  that
• 27:04
  the
• 27:04
  head
• 27:04
  of
• 27:04
  TikTok
• 27:05
  shops
• 27:05
  was
• 27:06
  talking
• 27:06
  about
• 27:06
  in
• 27:06
  that
• 27:06
  session
• 27:07
  was
• 27:07
  that
• 27:07
  all
• 27:08
  businesses
• 27:08
  online
• 27:09
  and
• 27:09
  offline
• 27:10
  are
• 27:10
  drafting
• 27:10
  off
• 27:11
  of
• 27:11
  TikTok.
• 27:11
  And
• 27:12
  I
• 27:12
  thought
• 27:12
  that
• 27:12
  was
• 27:12
  really
• 27:13
  an
• 27:13
  important
• 27:13
  note
• 27:14
  to
• 27:14
  think
• 27:14
  about.
• 27:15
  So
• 27:15
  it
• 27:15
  is
• 27:15
  the
• 27:16
  mom
• 27:16
  and
• 27:16
  pop
• 27:16
  businesses
• 27:17
  that
• 27:17
  you
• 27:17
  know,
• 27:17
  when
• 27:18
  a
• 27:18
  product
• 27:18
  goes
• 27:18
  viral
• 27:19
  they
• 27:19
  have
• 27:20
  to
• 27:20
  be
• 27:20
  ready
• 27:20
  for
• 27:20
  people
• 27:21
  to
• 27:21
  come
• 27:21
  and
• 27:22
  pick
• 27:22
  up
• 27:22
  as
• 27:23
  many
• 27:23
  of
• 27:23
  those
• 27:23
  or
• 27:23
  clean
• 27:24
  them
• 27:24
  out
• 27:24
  of
• 27:24
  a
• 27:24
  product.
• 27:25
  And
• 27:25
  how
• 27:25
  do
• 27:25
  you,
• 27:25
  how
• 27:25
  do
• 27:26
  you
• 27:26
  get
• 27:26
  supply
• 27:27
  chain
• 27:27
  back
• 27:27
  up
• 27:27
  and
• 27:27
  running
• 27:28
  when
• 27:28
  those
• 27:29
  types
• 27:29
  of
• 27:29
  viral
• 27:30
  moments
• 27:30
  are
• 27:30
  happening?
• 27:31
  So
• 27:31
  I
• 27:31
  think
• 27:32
  that
• 27:32
  was,
• 27:32
  that
• 27:32
  was
• 27:32
  a
• 27:33
  huge,
• 27:33
  huge
• 27:34
  impactful
• 27:35
  statement
• 27:36
  for
• 27:36
  me
• 27:36
  that
• 27:36
  everybody
• 27:37
  Needs
• 27:37
  to
• 27:37
  be
• 27:37
  paying
• 27:38
  attention
• 27:38
  to
• 27:38
  TikTok
• 27:39
  and
• 27:39
  TikTok
• 27:39
  shops.
• 27:40
  So
• 27:40
  TikTok
• 27:40
  shop.
• 27:41
  TikTok
• 27:42
  shops.
• 27:42
  Always
• 27:42
  hard
• 27:43
  to
• 27:43
  say
• 27:43
  is
• 27:44
  winning
• 27:44
  shop
• 27:44
  talk.
• 27:45
  Okay,
• 27:45
  Ben,
• 27:45
  did
• 27:45
  you
• 27:46
  have
• 27:46
  the
• 27:46
  same
• 27:46
  thing
• 27:46
  or
• 27:47
  are
• 27:47
  you
• 27:47
  going
• 27:47
  to
• 27:47
  go
• 27:48
  in
• 27:48
  a
• 27:48
  different
• 27:48
  direction?
• 27:48
  You're
• 27:48
  going
• 27:49
  to
• 27:49
  zag
• 27:49
  this
• 27:49
  time?
• 27:50
  No,
• 27:50
  I
• 27:50
  mean.
• 27:50
  Well,
• 27:51
  my
• 27:51
  biggest
• 27:51
  surprise
• 27:51
  of
• 27:51
  the
• 27:51
  show
• 27:52
  is
• 27:52
  that
• 27:52
  Adam
• 27:52
  just
• 27:52
  called
• 27:52
  me
• 27:53
  old
• 27:53
  live
• 27:53
  on
• 27:53
  stage.
• 27:54
  Right?
• 27:55
  Yeah,
• 27:56
  it
• 27:56
  was
• 27:56
  subtle.
• 27:56
  It
• 27:56
  was
• 27:57
  in
• 27:57
  subtle.
• 27:58
  I
• 27:58
  didn't
• 27:58
  say
• 27:59
  was
• 27:59
  subtle.
• 28:00
  How
• 28:00
  quickly
• 28:00
  you
• 28:01
  can
• 28:01
  go
• 28:01
  off
• 28:01
  some
• 28:01
  people
• 28:01
  implicit,
• 28:03
  I
• 28:03
  think,
• 28:04
  look,
• 28:04
  I'm
• 28:04
  going
• 28:04
  to
• 28:04
  move
• 28:05
  on
• 28:05
  from
• 28:05
  TikTok
• 28:05
  short,
• 28:06
  but
• 28:06
  I'm
• 28:06
  still
• 28:06
  going
• 28:06
  to
• 28:06
  talk
• 28:06
  about
• 28:06
  somebody
• 28:07
  from
• 28:07
  a
• 28:07
  similar
• 28:07
  ilk.
• 28:08
  And
• 28:08
  that's
• 28:08
  about
• 28:08
  Shein.
• 28:10
  A
• 28:10
  really
• 28:10
  interesting
• 28:11
  conversation
• 28:12
  with
• 28:12
  Shein
• 28:12
  on
• 28:13
  Tuesday
• 28:14
  afternoon
• 28:15
  and
• 28:15
  we
• 28:16
  were
• 28:16
  talking
• 28:16
  about
• 28:16
  how
• 28:16
  Shein
• 28:16
  is
• 28:17
  expanding
• 28:17
  and
• 28:17
  growing
• 28:17
  his
• 28:18
  business.
• 28:19
  So
• 28:19
  I
• 28:19
  don't
• 28:19
  think
• 28:19
  I
• 28:20
  had
• 28:20
  the
• 28:20
  level
• 28:20
  of
• 28:20
  insight
• 28:21
  at
• 28:21
  the
• 28:21
  time.
• 28:21
  Same
• 28:21
  speed
• 28:21
  at
• 28:22
  which
• 28:22
  and
• 28:22
  along
• 28:23
  with
• 28:23
  T,
• 28:23
  along
• 28:24
  with
• 28:24
  AliExpress
• 28:24
  are
• 28:25
  moving
• 28:25
  their
• 28:26
  business,
• 28:26
  their
• 28:26
  sourcing
• 28:26
  models
• 28:27
  to
• 28:27
  local
• 28:27
  sourcing
• 28:28
  models
• 28:28
  and
• 28:29
  doing
• 28:29
  it
• 28:29
  in
• 28:29
  Europe,
• 28:30
  especially
• 28:31
  as
• 28:32
  trade
• 28:32
  in
• 28:32
  the
• 28:32
  US
• 28:32
  for
• 28:33
  all
• 28:33
  the
• 28:33
  reasons
• 28:33
  that
• 28:33
  we've
• 28:33
  talked
• 28:34
  about
• 28:34
  earlier
• 28:34
  is
• 28:34
  getting
• 28:34
  harder
• 28:35
  for
• 28:35
  these
• 28:35
  businesses.
• 28:36
  So
• 28:36
  they're
• 28:36
  moving
• 28:36
  super
• 28:37
  fast.
• 28:38
  And
• 28:39
  the
• 28:39
  surprising
• 28:40
  fact
• 28:40
  that
• 28:40
  I
• 28:41
  learned
• 28:41
  was
• 28:42
  for
• 28:42
  Sheen
• 28:43
  in
• 28:43
  Spain,
• 28:43
  as
• 28:43
  they're
• 28:44
  setting
• 28:44
  up
• 28:44
  a
• 28:44
  broader
• 28:45
  marketplace
• 28:45
  beyond
• 28:47
  clothing,
• 28:48
  that
• 28:49
  pretty
• 28:49
  much
• 28:49
  their
• 28:49
  fastest
• 28:49
  growing
• 28:50
  category
• 28:50
  has
• 28:50
  been
• 28:50
  automotive.
• 28:51
  That
• 28:52
  was
• 28:52
  a
• 28:52
  real
• 28:53
  surprise
• 28:53
  for
• 28:53
  me.
• 28:54
  Now,
• 28:54
  we
• 28:54
  clarified
• 28:55
  that
• 28:55
  by
• 28:55
  automotive,
• 28:55
  it
• 28:55
  doesn't
• 28:56
  mean
• 28:56
  selling
• 28:56
  cars.
• 28:56
  It's
• 28:57
  accessories.
• 28:58
  So
• 28:58
  it's
• 29:00
  things
• 29:00
  to
• 29:00
  go
• 29:00
  around
• 29:00
  your
• 29:01
  steering
• 29:01
  wheel
• 29:01
  stickers,
• 29:01
  accessories.
• 29:02
  I
• 29:03
  found
• 29:03
  that
• 29:03
  really
• 29:03
  surprising.
• 29:03
  But
• 29:04
  when
• 29:04
  I
• 29:04
  said
• 29:04
  this
• 29:04
  to
• 29:05
  you
• 29:05
  when
• 29:05
  we
• 29:05
  were
• 29:05
  chatting
• 29:05
  earlier,
• 29:06
  you
• 29:06
  said
• 29:06
  maybe
• 29:07
  not.
• 29:07
  Maybe
• 29:08
  not.
• 29:08
  That's
• 29:08
  where
• 29:08
  like
• 29:09
  as
• 29:09
  much
• 29:09
  as
• 29:09
  the
• 29:09
  TEMU
• 29:10
  and
• 29:10
  Shein
• 29:10
  story's
• 29:10
  out
• 29:10
  there,
• 29:11
  there's
• 29:11
  still
• 29:11
  a
• 29:11
  part
• 29:11
  of
• 29:11
  me
• 29:11
  that's
• 29:12
  really
• 29:12
  skeptical
• 29:12
  and
• 29:12
  having
• 29:13
  trouble
• 29:13
  understanding
• 29:14
  it
• 29:14
  fully.
• 29:14
  Yeah,
• 29:15
  I
• 29:15
  think
• 29:15
  it's
• 29:15
  important
• 29:15
  to
• 29:15
  keep
• 29:15
  talking
• 29:16
  about,
• 29:16
  but
• 29:16
  yeah,
• 29:17
  but
• 29:17
  that
• 29:17
  first
• 29:18
  of
• 29:18
  all,
• 29:18
  the
• 29:18
  desire
• 29:18
  to
• 29:18
  go
• 29:18
  local
• 29:19
  makes
• 29:19
  sense
• 29:19
  given
• 29:19
  the
• 29:20
  pressures
• 29:20
  they're
• 29:20
  under
• 29:20
  macroeconomically.
• 29:22
  But
• 29:22
  at
• 29:22
  the
• 29:22
  end
• 29:22
  of
• 29:22
  the
• 29:22
  day,
• 29:23
  it's
• 29:23
  just
• 29:23
  a
• 29:23
  marketplace
• 29:24
  of
• 29:24
  a
• 29:24
  different
• 29:24
  color,
• 29:25
  which
• 29:25
  if
• 29:25
  you
• 29:25
  look
• 29:25
  at
• 29:25
  the
• 29:25
  marketplaces
• 29:26
  that
• 29:26
  have
• 29:26
  been
• 29:26
  stood
• 29:27
  up
• 29:27
  typically,
• 29:28
  I
• 29:28
  know
• 29:28
  this
• 29:28
  is
• 29:29
  the
• 29:29
  case
• 29:29
  in
• 29:29
  Mexico,
• 29:30
  like
• 29:30
  when
• 29:30
  they
• 29:30
  stand
• 29:31
  up
• 29:31
  market
• 29:31
  like
• 29:31
  a
• 29:31
  department
• 29:32
  store
• 29:32
  stands
• 29:32
  up
• 29:32
  a
• 29:32
  marketplace
• 29:33
  there,
• 29:33
  the
• 29:33
  first
• 29:33
  things
• 29:33
  they
• 29:34
  start
• 29:34
  seeing
• 29:34
  sell
• 29:35
  are
• 29:35
  automotive
• 29:36
  supplies
• 29:36
  like
• 29:36
  tires,
• 29:37
  cup
• 29:37
  holders,
• 29:37
  things
• 29:37
  like
• 29:38
  that.
• 29:38
  Things
• 29:38
  that
• 29:38
  are
• 29:39
  hard
• 29:39
  to
• 29:39
  find.
• 29:40
  So
• 29:40
  some
• 29:40
  of
• 29:40
  this
• 29:40
  is
• 29:40
  just
• 29:41
  a
• 29:41
  natural
• 29:41
  extension
• 29:42
  of
• 29:42
  how
• 29:42
  the
• 29:42
  consumer
• 29:43
  shops.
• 29:43
  And
• 29:44
  so
• 29:44
  I'm
• 29:44
  curious,
• 29:44
  you
• 29:44
  know,
• 29:45
  what
• 29:45
  to
• 29:45
  make
• 29:45
  of
• 29:45
  that.
• 29:47
  All
• 29:47
  right,
• 29:49
  next
• 29:49
  category.
• 29:51
  The
• 29:51
  tech
• 29:51
  talk
• 29:52
  of
• 29:52
  the
• 29:52
  town.
• 29:53
  What
• 29:54
  was
• 29:54
  the
• 29:54
  tech
• 29:54
  that
• 29:55
  you
• 29:55
  felt
• 29:55
  like
• 29:55
  was
• 29:56
  most
• 29:57
  discussed
• 29:57
  at
• 29:57
  this
• 29:58
  shop
• 29:58
  talk?
• 29:58
  Ben,
• 29:59
  start
• 29:59
  us
• 30:00
  off.
• 30:00
  Yeah,
• 30:00
  no
• 30:01
  surprise
• 30:01
  for
• 30:01
  me
• 30:01
  it
• 30:02
  was
• 30:02
  agentic
• 30:02
  AI.
• 30:04
  And
• 30:04
  I
• 30:04
  think,
• 30:06
  I
• 30:06
  think
• 30:06
  it's
• 30:06
  kind
• 30:06
  of
• 30:06
  interesting.
• 30:07
  I
• 30:07
  think
• 30:07
  we've
• 30:08
  talked
• 30:08
  for
• 30:08
  a
• 30:08
  while
• 30:08
  and
• 30:08
  there's
• 30:08
  been
• 30:09
  almost
• 30:09
  a
• 30:09
  realization
• 30:09
  that
• 30:10
  there's
• 30:10
  two
• 30:10
  perspectives
• 30:10
  on
• 30:11
  agentic
• 30:11
  AI.
• 30:12
  So
• 30:12
  one
• 30:12
  perspective
• 30:13
  is
• 30:13
  the
• 30:14
  consumer
• 30:15
  facing.
• 30:15
  So
• 30:16
  whether
• 30:16
  this
• 30:16
  whole
• 30:17
  idea
• 30:17
  of
• 30:17
  agentic
• 30:18
  commerce,
• 30:18
  but
• 30:18
  also
• 30:18
  how
• 30:19
  you
• 30:19
  link
• 30:19
  multiple
• 30:20
  things
• 30:20
  together
• 30:20
  to
• 30:20
  help
• 30:21
  automate
• 30:22
  elements
• 30:22
  of
• 30:23
  the
• 30:23
  shopping
• 30:23
  journey.
• 30:24
  And
• 30:24
  then
• 30:24
  the
• 30:25
  second
• 30:25
  section
• 30:26
  is
• 30:27
  automation
• 30:28
  in
• 30:28
  terms
• 30:28
  of
• 30:28
  process
• 30:29
  and
• 30:29
  driving
• 30:29
  process
• 30:30
  efficiency
• 30:31
  within
• 30:31
  retail
• 30:31
  organizations
• 30:32
  and
• 30:33
  all
• 30:33
  consumer
• 30:33
  brand
• 30:33
  organizations
• 30:34
  of
• 30:34
  finding
• 30:35
  routes
• 30:35
  to
• 30:35
  be
• 30:35
  able
• 30:36
  to
• 30:36
  take
• 30:36
  cost
• 30:36
  out
• 30:37
  doing
• 30:37
  that.
• 30:38
  I
• 30:38
  mean
• 30:39
  we've
• 30:39
  started
• 30:39
  to
• 30:40
  hear
• 30:41
  a
• 30:41
  number
• 30:41
  of
• 30:41
  case
• 30:42
  studies.
• 30:42
  So
• 30:43
  retailers
• 30:43
  are
• 30:44
  genuinely
• 30:45
  now
• 30:45
  using
• 30:45
  a
• 30:45
  jinchim
• 30:46
  we've
• 30:46
  been
• 30:46
  talked
• 30:46
  about,
• 30:47
  I
• 30:47
  mean
• 30:47
  Amazon
• 30:48
  were
• 30:48
  talking
• 30:48
  about
• 30:49
  the
• 30:49
  amount
• 30:49
  they've
• 30:49
  been
• 30:49
  saving
• 30:51
  to
• 30:51
  getting
• 30:51
  a
• 30:52
  jinch
• 30:52
  to
• 30:52
  do
• 30:52
  coding
• 30:53
  to
• 30:53
  code
• 30:54
  automate.
• 30:55
  And
• 30:55
  this
• 30:55
  is
• 30:55
  in,
• 30:56
  I
• 30:57
  mean
• 30:57
  the
• 30:57
  same
• 30:57
  200
• 30:58
  million
• 30:58
  they
• 30:58
  saved
• 30:59
  last
• 30:59
  year
• 30:59
  for
• 30:59
  using
• 30:59
  agentic
• 31:00
  AI
• 31:00
  code,
• 31:00
  which
• 31:00
  is
• 31:01
  a
• 31:01
  mind
• 31:01
  blogging
• 31:02
  amount
• 31:02
  to
• 31:02
  consider
• 31:02
  how
• 31:03
  much
• 31:03
  they
• 31:03
  were
• 31:03
  spending
• 31:03
  on
• 31:04
  coding.
• 31:05
  But
• 31:05
  by
• 31:05
  automating
• 31:06
  it,
• 31:06
  but
• 31:06
  also
• 31:07
  adding
• 31:07
  in
• 31:07
  the
• 31:07
  documentation
• 31:08
  and
• 31:08
  adding
• 31:08
  in
• 31:08
  the
• 31:09
  check.
• 31:10
  I
• 31:10
  think
• 31:10
  we
• 31:11
  talked
• 31:11
  a
• 31:11
  lot
• 31:11
  about
• 31:12
  the
• 31:13
  potential
• 31:13
  of
• 31:13
  consumer
• 31:14
  facing
• 31:15
  and
• 31:15
  a
• 31:15
  lot
• 31:15
  of
• 31:16
  that
• 31:16
  had
• 31:16
  remained
• 31:16
  quite
• 31:17
  theoretical
• 31:18
  up
• 31:19
  till
• 31:19
  two
• 31:20
  weeks
• 31:20
  ago
• 31:20
  when
• 31:20
  Google
• 31:21
  said
• 31:21
  actually
• 31:21
  we're
• 31:21
  doing
• 31:21
  it.
• 31:23
  But
• 31:23
  the
• 31:24
  agentic
• 31:24
  elements
• 31:25
  of
• 31:25
  what
• 31:25
  Google
• 31:26
  is
• 31:26
  doing
• 31:26
  in
• 31:26
  AI
• 31:26
  mode
• 31:27
  are
• 31:27
  not
• 31:27
  live
• 31:27
  yet.
• 31:28
  So
• 31:28
  the
• 31:28
  idea
• 31:28
  that
• 31:29
  once
• 31:29
  you've
• 31:29
  done
• 31:29
  your
• 31:29
  try
• 31:29
  on
• 31:30
  your
• 31:30
  basket,
• 31:31
  you
• 31:31
  can
• 31:31
  now
• 31:31
  ask
• 31:32
  the
• 31:32
  agent
• 31:32
  to
• 31:32
  buy
• 31:32
  it
• 31:32
  for
• 31:32
  you.
• 31:33
  It
• 31:33
  acts
• 31:33
  as
• 31:33
  your
• 31:33
  shopping
• 31:34
  disk,
• 31:34
  your
• 31:36
  payment
• 31:36
  details.
• 31:37
  If
• 31:37
  it's
• 31:37
  in
• 31:37
  Google
• 31:37
  Wallet,
• 31:38
  it
• 31:38
  knows
• 31:39
  where
• 31:39
  you
• 31:39
  live
• 31:39
  and
• 31:39
  it
• 31:39
  takes
• 31:40
  care
• 31:40
  of
• 31:40
  that.
• 31:40
  It
• 31:41
  finds
• 31:41
  the
• 31:41
  best
• 31:41
  price
• 31:41
  and
• 31:42
  tracks
• 31:42
  the
• 31:42
  best
• 31:42
  price
• 31:42
  for
• 31:42
  you.
• 31:43
  Again,
• 31:43
  if
• 31:43
  you
• 31:43
  haven't
• 31:44
  seen
• 31:44
  it,
• 31:44
  have
• 31:45
  a
• 31:45
  look
• 31:45
  because
• 31:45
  I
• 31:45
  think
• 31:45
  it's
• 31:45
  really
• 31:46
  interesting
• 31:46
  to
• 31:46
  see
• 31:47
  some
• 31:47
  of
• 31:47
  the
• 31:47
  things
• 31:47
  we've
• 31:48
  been
• 31:48
  talking
• 31:48
  about
• 31:48
  as
• 31:48
  being
• 31:49
  futuristic.
• 31:50
  It's
• 31:50
  coming
• 31:51
  at
• 31:51
  scale
• 31:52
  really
• 31:52
  soon.
• 31:53
  This
• 31:53
  ain't
• 31:53
  the
• 31:53
  metaverse.
• 31:54
  This
• 31:54
  is
• 31:54
  going
• 31:54
  to
• 31:54
  be
• 31:54
  happening
• 31:55
  really,
• 31:55
  really
• 31:55
  soon.
• 31:56
  At
• 31:56
  scale.
• 31:56
  Yeah.
• 31:57
  Volt
• 31:57
  was
• 31:57
  on
• 31:58
  stage
• 31:58
  also
• 31:58
  talking
• 31:59
  about
• 31:59
  how
• 31:59
  in
• 32:00
  their
• 32:00
  search
• 32:00
  queries
• 32:01
  they're
• 32:01
  already
• 32:01
  seeing
• 32:02
  people
• 32:02
  asking
• 32:03
  questions
• 32:04
  and
• 32:04
  they
• 32:04
  don't
• 32:04
  even
• 32:04
  have
• 32:04
  that
• 32:05
  functionality
• 32:05
  fully
• 32:06
  built
• 32:06
  in,
• 32:06
  but
• 32:07
  they're
• 32:07
  already
• 32:07
  seeing
• 32:08
  people
• 32:08
  go
• 32:08
  to
• 32:08
  the
• 32:09
  app
• 32:09
  and
• 32:09
  search,
• 32:09
  what
• 32:10
  can
• 32:10
  I
• 32:10
  make
• 32:10
  for
• 32:10
  dinner
• 32:11
  tonight
• 32:11
  that's
• 32:11
  gluten
• 32:12
  free?
• 32:12
  And
• 32:12
  like
• 32:13
  they're
• 32:14
  doing
• 32:14
  the
• 32:14
  best
• 32:14
  to
• 32:14
  serve
• 32:15
  up
• 32:15
  or
• 32:15
  like,
• 32:16
  yeah,
• 32:16
  can
• 32:16
  I
• 32:16
  order
• 32:17
  a
• 32:17
  Pizza.
• 32:17
  And
• 32:17
  it's
• 32:18
  like,
• 32:18
  do
• 32:18
  we
• 32:18
  serve
• 32:18
  up
• 32:18
  pizza,
• 32:19
  pizza
• 32:19
  flavored
• 32:19
  products
• 32:20
  or
• 32:20
  do
• 32:20
  we
• 32:20
  order,
• 32:21
  get
• 32:21
  you
• 32:21
  a
• 32:21
  pizza
• 32:22
  to
• 32:22
  order?
• 32:22
  Like
• 32:22
  those
• 32:23
  kinds
• 32:23
  of
• 32:23
  things
• 32:23
  are
• 32:24
  already
• 32:24
  behaviors
• 32:24
  that
• 32:25
  people
• 32:25
  are
• 32:25
  using.
• 32:26
  And
• 32:26
  then
• 32:26
  Mark
• 32:26
  Elkins
• 32:27
  from
• 32:28
  L'
• 32:28
  Oreal
• 32:28
  also
• 32:28
  said
• 32:29
  that
• 32:29
  like
• 32:29
  they're
• 32:30
  having
• 32:30
  to
• 32:30
  change
• 32:30
  PDPs
• 32:31
  right
• 32:32
  now.
• 32:32
  They're
• 32:33
  having
• 32:33
  to
• 32:33
  think
• 32:33
  about
• 32:34
  not
• 32:34
  just
• 32:35
  what,
• 32:35
  you
• 32:35
  know,
• 32:36
  what
• 32:36
  are
• 32:36
  the
• 32:36
  product
• 32:36
  specs
• 32:37
  for
• 32:37
  this
• 32:37
  product,
• 32:38
  but
• 32:39
  how
• 32:39
  do
• 32:40
  they
• 32:40
  put
• 32:40
  in
• 32:40
  keywords
• 32:41
  like,
• 32:41
  you
• 32:41
  know,
• 32:41
  if
• 32:42
  somebody's
• 32:42
  going,
• 32:42
  saying,
• 32:43
  I'm
• 32:43
  going
• 32:43
  to
• 32:43
  Barcelona,
• 32:44
  what's
• 32:44
  the
• 32:44
  best
• 32:45
  sun
• 32:45
  protection
• 32:46
  SPF
• 32:46
  lotion
• 32:47
  that
• 32:47
  I
• 32:47
  can
• 32:47
  get?
• 32:48
  That
• 32:49
  sort
• 32:49
  of
• 32:49
  data
• 32:50
  is
• 32:50
  not
• 32:50
  currently
• 32:51
  in
• 32:51
  the
• 32:51
  metadata
• 32:52
  set
• 32:52
  and
• 32:52
  they
• 32:52
  need
• 32:52
  to
• 32:53
  start
• 32:53
  thinking
• 32:53
  about
• 32:54
  making
• 32:54
  sure
• 32:54
  that
• 32:55
  products
• 32:55
  are
• 32:55
  assigned
• 32:56
  to
• 32:56
  those
• 32:56
  types
• 32:56
  of
• 32:57
  language
• 32:57
  based
• 32:58
  queries,
• 32:58
  not
• 32:58
  just
• 32:59
  SPF
• 33:00
  30
• 33:00
  lotion.
• 33:03
  Ben,
• 33:04
  we
• 33:04
  covered
• 33:05
  you.
• 33:06
  Chris,
• 33:06
  what
• 33:06
  are
• 33:07
  your
• 33:07
  thoughts
• 33:07
  on
• 33:08
  tech?
• 33:09
  Yeah,
• 33:09
  I
• 33:09
  mean,
• 33:09
  for
• 33:09
  me,
• 33:10
  you
• 33:10
  know,
• 33:10
  as
• 33:10
  a
• 33:10
  former
• 33:12
  store
• 33:12
  manager
• 33:12
  and
• 33:14
  executive
• 33:14
  merchant
• 33:15
  at
• 33:15
  Target,
• 33:15
  I
• 33:16
  think,
• 33:16
  you
• 33:16
  know,
• 33:16
  the
• 33:16
  thing
• 33:16
  I
• 33:16
  took
• 33:17
  solace
• 33:17
  in
• 33:18
  was
• 33:18
  the
• 33:18
  fact
• 33:19
  that,
• 33:19
  and
• 33:19
  particularly
• 33:20
  over
• 33:20
  here
• 33:20
  in
• 33:20
  Europe
• 33:21
  because
• 33:22
  it's
• 33:22
  much
• 33:22
  more
• 33:23
  advanced
• 33:23
  than
• 33:23
  it
• 33:23
  is
• 33:23
  in
• 33:23
  the
• 33:23
  States,
• 33:24
  actually
• 33:24
  having
• 33:25
  people
• 33:25
  on
• 33:25
  stage
• 33:26
  talking
• 33:26
  about
• 33:26
  the
• 33:27
  value
• 33:27
  of
• 33:27
  digital
• 33:28
  shelf
• 33:28
  labels,
• 33:29
  rfid,
• 33:30
  like
• 33:31
  there's
• 33:31
  still
• 33:32
  a
• 33:32
  lot
• 33:32
  of
• 33:32
  room
• 33:33
  for
• 33:33
  those
• 33:33
  to
• 33:33
  grow
• 33:34
  over
• 33:34
  on
• 33:34
  the
• 33:34
  other
• 33:35
  side
• 33:35
  of
• 33:35
  the
• 33:35
  Atlantic.
• 33:35
  So
• 33:36
  it
• 33:36
  was
• 33:36
  really
• 33:36
  warming,
• 33:37
  heartwarming,
• 33:38
  quite
• 33:38
  honestly,
• 33:38
  to
• 33:38
  see
• 33:39
  that
• 33:39
  happening,
• 33:40
  particularly
• 33:40
  because
• 33:40
  of
• 33:40
  the
• 33:41
  impact
• 33:41
  it
• 33:41
  has
• 33:41
  on
• 33:41
  the
• 33:41
  store
• 33:42
  associates.
• 33:44
  All
• 33:44
  right,
• 33:44
  Adam,
• 33:45
  anything
• 33:45
  else
• 33:45
  you
• 33:45
  want
• 33:45
  to
• 33:46
  add?
• 33:46
  I
• 33:46
  think
• 33:46
  Agentic
• 33:47
  AI
• 33:47
  has
• 33:47
  kind
• 33:47
  of
• 33:47
  won
• 33:48
  the
• 33:48
  day,
• 33:48
  hasn't
• 33:48
  it?
• 33:49
  All
• 33:49
  right,
• 33:49
  10
• 33:49
  seconds
• 33:50
  left.
• 33:50
  I
• 33:50
  want
• 33:51
  to
• 33:51
  give
• 33:51
  a
• 33:51
  call
• 33:51
  out
• 33:51
  to
• 33:51
  our
• 33:52
  two
• 33:52
  startup
• 33:52
  pitch
• 33:52
  winners.
• 33:53
  So
• 33:53
  ShopEx
• 33:54
  won
• 33:54
  the
• 33:54
  audience
• 33:54
  choice,
• 33:55
  which
• 33:56
  is
• 33:56
  a
• 33:56
  social
• 33:56
  shop,
• 33:57
  engagement
• 33:57
  intent
• 33:58
  platform.
• 33:58
  And
• 33:59
  Amoeba
• 33:59
  AI,
• 34:00
  which
• 34:00
  is
• 34:00
  supply
• 34:00
  chain
• 34:02
  AI
• 34:02
  won
• 34:02
  the
• 34:02
  Gen
• 34:02
  Judges
• 34:03
  choice.
• 34:03
  So
• 34:03
  congratulations
• 34:04
  to
• 34:04
  them
• 34:04
  both.
• 34:05
  Nicely
• 34:06
  done,
• 34:06
  nicely
• 34:06
  done.
• 34:07
  All
• 34:07
  right,
• 34:07
  last
• 34:07
  one,
• 34:08
  Your
• 34:08
  top
• 34:08
  insight
• 34:09
  and
• 34:10
  favorite
• 34:10
  session
• 34:11
  of
• 34:11
  the
• 34:11
  show.
• 34:13
  Let's
• 34:13
  go
• 34:13
  to
• 34:14
  Ann.
• 34:14
  Why
• 34:15
  don't
• 34:15
  you
• 34:15
  start
• 34:15
  us
• 34:15
  off
• 34:15
  on
• 34:16
  that
• 34:16
  one.
• 34:16
  So
• 34:16
  I,
• 34:17
  I,
• 34:17
  one
• 34:18
  of
• 34:18
  my
• 34:18
  favorite
• 34:18
  and
• 34:19
  most
• 34:19
  memorable
• 34:20
  insights
• 34:21
  was
• 34:21
  during
• 34:22
  Carla's
• 34:22
  session
• 34:23
  from
• 34:23
  WGSN
• 34:24
  when
• 34:25
  she
• 34:25
  was
• 34:25
  talking
• 34:25
  about
• 34:26
  consumer
• 34:27
  trends
• 34:27
  for
• 34:27
  the
• 34:28
  year
• 34:28
  ahead.
• 34:28
  And
• 34:28
  she
• 34:28
  talked
• 34:29
  about
• 34:29
  this
• 34:29
  concept
• 34:29
  of
• 34:30
  spaving,
• 34:31
  which
• 34:31
  is
• 34:31
  a
• 34:32
  hybrid
• 34:32
  of
• 34:32
  spending
• 34:33
  and
• 34:33
  saving
• 34:34
  and
• 34:35
  talking
• 34:35
  about
• 34:35
  the
• 34:35
  consumer
• 34:36
  and
• 34:36
  how
• 34:36
  they're
• 34:36
  kind
• 34:37
  of
• 34:37
  thinking
• 34:37
  about
• 34:38
  spending
• 34:38
  more
• 34:39
  to
• 34:39
  save
• 34:39
  more,
• 34:41
  kind
• 34:41
  of
• 34:41
  trying
• 34:41
  to
• 34:41
  hit
• 34:42
  it
• 34:42
  hit
• 34:42
  on
• 34:42
  this
• 34:43
  theme
• 34:43
  of
• 34:44
  championing
• 34:45
  slower
• 34:45
  consumption.
• 34:46
  Even
• 34:46
  though
• 34:47
  Holden
• 34:47
  came
• 34:47
  in
• 34:47
  right
• 34:48
  after
• 34:48
  and
• 34:48
  was
• 34:48
  like,
• 34:48
  Gen
• 34:49
  Z
• 34:49
  is
• 34:49
  virtue
• 34:50
  signaling
• 34:50
  this,
• 34:50
  but
• 34:51
  the,
• 34:51
  you
• 34:51
  know,
• 34:51
  their
• 34:52
  sustainability.
• 34:52
  But
• 34:52
  the
• 34:53
  top
• 34:53
  five
• 34:53
  apps
• 34:54
  in
• 34:54
  Europe
• 34:55
  include
• 34:55
  Temu,
• 34:56
  she
• 34:56
  in
• 34:56
  and
• 34:56
  others
• 34:57
  in
• 34:57
  the
• 34:57
  top
• 34:58
  five.
• 34:59
  But
• 34:59
  I
• 34:59
  think
• 35:00
  it's
• 35:00
  interesting
• 35:01
  this
• 35:01
  concept
• 35:02
  of
• 35:02
  even
• 35:02
  spending
• 35:03
  just
• 35:03
  a
• 35:03
  little
• 35:04
  bit
• 35:04
  more
• 35:04
  to
• 35:05
  get
• 35:05
  something
• 35:06
  that
• 35:06
  will
• 35:06
  last
• 35:07
  a
• 35:07
  little
• 35:07
  bit
• 35:07
  longer.
• 35:08
  And
• 35:08
  it
• 35:08
  makes
• 35:09
  me
• 35:09
  kind
• 35:09
  of
• 35:09
  question
• 35:10
  if
• 35:10
  that
• 35:10
  doesn't
• 35:11
  provide
• 35:11
  some
• 35:11
  opportunity
• 35:12
  or
• 35:12
  revival
• 35:13
  for
• 35:13
  some
• 35:13
  of
• 35:13
  the
• 35:14
  mall
• 35:14
  based
• 35:15
  brands
• 35:15
  or
• 35:16
  the
• 35:16
  department
• 35:16
  stores
• 35:17
  that
• 35:17
  are
• 35:17
  kind
• 35:17
  of
• 35:17
  middle
• 35:17
  of
• 35:18
  the
• 35:18
  road
• 35:18
  right
• 35:18
  now
• 35:19
  and
• 35:19
  if
• 35:19
  people
• 35:20
  will
• 35:20
  start
• 35:20
  to
• 35:21
  migrate
• 35:21
  more
• 35:22
  towards
• 35:22
  that.
• 35:22
  Yeah.
• 35:23
  I
• 35:23
  mean
• 35:23
  if
• 35:23
  that's
• 35:24
  going
• 35:24
  to
• 35:24
  be
• 35:24
  the
• 35:24
  savior
• 35:25
  of
• 35:25
  the
• 35:25
  US
• 35:25
  Department
• 35:25
  store,
• 35:26
  I
• 35:26
  think
• 35:26
  that's
• 35:27
  as
• 35:27
  a
• 35:27
  wildly
• 35:28
  optimistic.
• 35:29
  It's
• 35:29
  very
• 35:29
  optimistic.
• 35:31
  But
• 35:31
  I
• 35:31
  think
• 35:32
  it's
• 35:32
  and
• 35:32
  I
• 35:32
  really
• 35:33
  like
• 35:33
  you
• 35:33
  mentioned
• 35:33
  the
• 35:33
  Holden
• 35:34
  Bale.
• 35:34
  Yeah,
• 35:35
  it
• 35:35
  was
• 35:35
  a
• 35:35
  great
• 35:35
  presentation.
• 35:36
  What
• 35:36
  he
• 35:36
  shared
• 35:37
  was
• 35:37
  the
• 35:37
  great
• 35:37
  contradiction
• 35:38
  that
• 35:39
  continues
• 35:39
  to
• 35:39
  be
• 35:39
  had
• 35:40
  between
• 35:40
  what
• 35:40
  shoppers
• 35:41
  do
• 35:41
  and
• 35:41
  what
• 35:41
  shoppers
• 35:41
  say.
• 35:42
  Yeah.
• 35:42
  We
• 35:42
  always
• 35:42
  look
• 35:42
  for
• 35:42
  that
• 35:43
  in
• 35:43
  the
• 35:43
  research
• 35:43
  and
• 35:44
  we've
• 35:44
  heard
• 35:44
  for
• 35:45
  a
• 35:45
  decade
• 35:45
  plus
• 35:46
  now
• 35:46
  that
• 35:46
  younger
• 35:46
  shoppers
• 35:47
  want
• 35:47
  more
• 35:47
  sustainable
• 35:48
  choices,
• 35:48
  yet
• 35:49
  the
• 35:49
  behaviors
• 35:49
  don't
• 35:49
  reflect
• 35:50
  that.
• 35:50
  So
• 35:52
  at
• 35:52
  some
• 35:52
  point
• 35:52
  that
• 35:53
  contradiction
• 35:53
  might
• 35:53
  change.
• 35:54
  But
• 35:54
  there's
• 35:54
  nothing
• 35:55
  in
• 35:55
  the
• 35:55
  evidence
• 35:55
  to
• 35:55
  suggest
• 35:56
  they're
• 35:56
  not
• 35:56
  going
• 35:56
  to
• 35:56
  continue
• 35:57
  to
• 35:57
  say
• 35:57
  they're
• 35:58
  going
• 35:58
  to
• 35:58
  want
• 35:58
  more
• 35:58
  sustainable
• 35:58
  choices
• 35:59
  but
• 35:59
  still
• 35:59
  continue
• 36:00
  to
• 36:00
  spend
• 36:00
  with
• 36:01
  fashion,
• 36:01
  et
• 36:02
  cetera.
• 36:02
  Yeah.
• 36:02
  And
• 36:02
  the
• 36:03
  point
• 36:03
  I
• 36:03
  would
• 36:03
  add
• 36:03
  to
• 36:03
  that
• 36:03
  too.
• 36:04
  And
• 36:04
  then
• 36:04
  Adam,
• 36:04
  we'll
• 36:04
  go
• 36:05
  to
• 36:05
  you
• 36:05
  to
• 36:05
  close
• 36:05
  it
• 36:05
  out
• 36:05
  for
• 36:05
  your
• 36:06
  favorite.
• 36:06
  But
• 36:07
  you
• 36:07
  know,
• 36:07
  again
• 36:07
  going
• 36:08
  back
• 36:08
  to
• 36:08
  Sheen
• 36:08
  and
• 36:08
  Timu,
• 36:09
  the
• 36:09
  other
• 36:09
  quote
• 36:09
  I
• 36:09
  took
• 36:10
  from
• 36:10
  that
• 36:10
  conversation
• 36:10
  with
• 36:10
  Jordan
• 36:11
  Burke
• 36:11
  is
• 36:11
  he
• 36:11
  said
• 36:11
  the
• 36:12
  success
• 36:12
  of
• 36:12
  their
• 36:12
  strategy
• 36:13
  was
• 36:13
  not
• 36:13
  about
• 36:13
  borders
• 36:14
  but
• 36:14
  or
• 36:14
  taking
• 36:15
  advantage
• 36:15
  of
• 36:15
  tax
• 36:15
  loopholes.
• 36:16
  It
• 36:16
  was
• 36:16
  about
• 36:16
  customer
• 36:17
  behavior.
• 36:18
  That's
• 36:18
  fundamentally
• 36:19
  what's
• 36:19
  going
• 36:19
  on
• 36:20
  there
• 36:20
  is
• 36:20
  the
• 36:20
  customer
• 36:21
  wants
• 36:21
  that
• 36:22
  product
• 36:22
  on
• 36:23
  demand
• 36:23
  and
• 36:23
  they
• 36:24
  want
• 36:24
  to
• 36:24
  get
• 36:24
  it
• 36:24
  that
• 36:25
  way.
• 36:25
  And
• 36:25
  so
• 36:26
  whether
• 36:26
  we
• 36:26
  let,
• 36:27
  whether
• 36:27
  she
• 36:27
  and
• 36:27
  Timu
• 36:28
  become
• 36:28
  the
• 36:28
  powerhouses
• 36:29
  that
• 36:29
  enable
• 36:29
  the
• 36:30
  customers
• 36:30
  to
• 36:30
  do
• 36:30
  that
• 36:30
  in
• 36:30
  the
• 36:31
  long
• 36:31
  run
• 36:31
  or
• 36:32
  the
• 36:32
  retailers
• 36:32
  themselves
• 36:33
  start
• 36:33
  to
• 36:33
  figure
• 36:33
  out
• 36:33
  ways
• 36:34
  to
• 36:34
  do
• 36:34
  that
• 36:34
  through
• 36:34
  technology
• 36:35
  and
• 36:35
  coordination
• 36:35
  with
• 36:36
  their
• 36:36
  own
• 36:36
  manufacturers
• 36:37
  that
• 36:37
  need
• 36:38
  state
• 36:38
  is
• 36:38
  there
• 36:39
  and
• 36:39
  that's
• 36:39
  the
• 36:39
  important
• 36:40
  thing
• 36:40
  to
• 36:40
  recognize.
• 36:40
  And
• 36:40
  I
• 36:41
  thought
• 36:41
  Jordan
• 36:41
  did
• 36:41
  a
• 36:41
  really
• 36:41
  great
• 36:42
  job
• 36:42
  of
• 36:42
  calling
• 36:42
  that
• 36:43
  out.
• 36:43
  So.
• 36:43
  So
• 36:43
  Adam,
• 36:44
  take
• 36:44
  us
• 36:44
  home.
• 36:45
  Yeah,
• 36:45
  so
• 36:45
  I
• 36:45
  think
• 36:46
  my,
• 36:46
  my
• 36:47
  favorite
• 36:47
  standout
• 36:48
  insight
• 36:48
  and
• 36:48
  I'm
• 36:48
  not
• 36:48
  just
• 36:48
  saying
• 36:48
  this
• 36:49
  because
• 36:49
  and
• 36:49
  you
• 36:49
  were
• 36:50
  the
• 36:50
  moderator
• 36:50
  but
• 36:51
  Jarma
• 36:51
  Mikhail,
• 36:52
  the
• 36:52
  CEO
• 36:52
  of
• 36:52
  Ten
• 36:53
  Dam,
• 36:53
  he
• 36:54
  it
• 36:54
  was
• 36:54
  really
• 36:54
  interesting
• 36:55
  to
• 36:55
  hear
• 36:55
  a
• 36:55
  CEO
• 36:55
  speak
• 36:56
  so,
• 36:57
  so
• 36:58
  clearly
• 36:58
  and
• 36:59
  sort
• 36:59
  of
• 36:59
  logically
• 37:00
  around
• 37:00
  the
• 37:01
  power
• 37:01
  of
• 37:01
  loyalty
• 37:01
  and
• 37:02
  unified
• 37:02
  commerce.
• 37:02
  And
• 37:03
  he
• 37:03
  broke
• 37:03
  it
• 37:03
  down
• 37:03
  in
• 37:03
  such
• 37:03
  a
• 37:04
  cool
• 37:04
  way
• 37:04
  that
• 37:04
  it
• 37:04
  was
• 37:04
  really
• 37:04
  interesting.
• 37:05
  So
• 37:05
  tandem
• 37:06
  have
• 37:06
  12
• 37:07
  fashion
• 37:07
  brands.
• 37:08
  He
• 37:09
  spoke
• 37:09
  about,
• 37:09
  you
• 37:09
  know,
• 37:09
  how
• 37:09
  they've
• 37:10
  invested
• 37:10
  in
• 37:10
  data
• 37:11
  capabilities
• 37:11
  and
• 37:12
  their
• 37:12
  loyalty
• 37:12
  schemes
• 37:12
  in
• 37:13
  really
• 37:13
  unifying
• 37:14
  the
• 37:14
  online
• 37:14
  offline
• 37:15
  experience.
• 37:15
  And
• 37:15
  he
• 37:15
  shared
• 37:15
  how
• 37:16
  typically
• 37:17
  the
• 37:17
  average
• 37:17
  customer
• 37:18
  used
• 37:18
  to
• 37:18
  spend,
• 37:18
  I
• 37:18
  think
• 37:18
  it
• 37:18
  was
• 37:19
  €37.
• 37:20
  And
• 37:20
  then
• 37:20
  once
• 37:20
  you
• 37:21
  add
• 37:21
  in,
• 37:22
  make
• 37:22
  them
• 37:22
  a
• 37:22
  member
• 37:22
  of
• 37:22
  one
• 37:23
  loyalty
• 37:23
  scheme,
• 37:23
  it
• 37:23
  goes
• 37:24
  up
• 37:24
  to
• 37:24
  like
• 37:24
  45
• 37:25
  or
• 37:25
  something.
• 37:25
  Once
• 37:25
  they
• 37:25
  do
• 37:26
  one
• 37:26
  loyalty
• 37:26
  scheme
• 37:26
  plus
• 37:27
  another,
• 37:27
  plus
• 37:27
  a
• 37:28
  different
• 37:28
  channel,
• 37:28
  it's
• 37:28
  50
• 37:29
  something.
• 37:29
  And
• 37:29
  by
• 37:29
  the
• 37:30
  end
• 37:30
  of
• 37:30
  this
• 37:30
  pyramid
• 37:30
  that
• 37:30
  he
• 37:31
  shared,
• 37:31
  once
• 37:31
  you
• 37:32
  use
• 37:32
  multiple
• 37:32
  channels,
• 37:33
  three
• 37:34
  plus
• 37:34
  loyalty
• 37:34
  schemes
• 37:35
  and
• 37:35
  shop
• 37:36
  across
• 37:36
  three
• 37:36
  plus
• 37:37
  brands,
• 37:37
  it
• 37:37
  goes
• 37:37
  up
• 37:37
  to
• 37:37
  €188,
• 37:39
  like
• 37:39
  five
• 37:40
  times
• 37:40
  the
• 37:40
  value
• 37:40
  of
• 37:40
  that
• 37:41
  customer
• 37:41
  by
• 37:41
  getting
• 37:42
  them
• 37:42
  through
• 37:42
  your
• 37:43
  mechanics
• 37:43
  and
• 37:44
  getting
• 37:44
  their
• 37:44
  data
• 37:44
  and
• 37:45
  personalizing
• 37:45
  all
• 37:45
  that
• 37:46
  stuff.
• 37:46
  And
• 37:46
  I
• 37:46
  just
• 37:46
  thought
• 37:47
  to
• 37:47
  hear
• 37:47
  a
• 37:47
  CEO
• 37:48
  at
• 37:49
  that
• 37:49
  level
• 37:50
  speak
• 37:50
  then
• 37:50
  to
• 37:50
  that
• 37:51
  granularity,
• 37:51
  I've
• 37:52
  not
• 37:52
  really
• 37:52
  heard
• 37:52
  that
• 37:52
  before,
• 37:53
  personally.
• 37:53
  It's
• 37:53
  just
• 37:53
  a
• 37:54
  really
• 37:54
  nice
• 37:54
  way
• 37:54
  to
• 37:54
  illustrate
• 37:55
  the
• 37:55
  value
• 37:55
  of
• 37:55
  loyalty
• 37:56
  done
• 37:56
  well.
• 37:57
  I
• 37:57
  really
• 37:58
  like
• 37:58
  that.
• 37:58
  I'm
• 37:58
  going
• 37:58
  to
• 37:58
  race
• 37:58
  through.
• 37:59
  20
• 37:59
  seconds.
• 37:59
  Claude
• 38:00
  Sorel,
• 38:00
  CEO
• 38:01
  for
• 38:02
  Europe
• 38:02
  for
• 38:02
  all
• 38:02
  Delairs
• 38:03
  interviewed.
• 38:03
  First
• 38:04
  day
• 38:04
  we,
• 38:05
  we
• 38:05
  talked
• 38:05
  about
• 38:05
  the
• 38:06
  role
• 38:06
  of
• 38:06
  stores
• 38:06
  in
• 38:07
  engaging
• 38:07
  and
• 38:08
  being
• 38:08
  efficient.
• 38:09
  And
• 38:10
  the
• 38:10
  key
• 38:10
  point,
• 38:10
  if
• 38:10
  you're
• 38:10
  going
• 38:11
  to
• 38:11
  make
• 38:11
  your
• 38:11
  stores
• 38:11
  exciting
• 38:12
  and
• 38:12
  enticing,
• 38:12
  you've
• 38:12
  got
• 38:13
  to
• 38:13
  really
• 38:13
  manage
• 38:13
  the
• 38:13
  price
• 38:13
  perception.
• 38:16
  Nicely
• 38:16
  done.
• 38:17
  Well
• 38:17
  done.
• 38:18
  Well,
• 38:19
  that
• 38:19
  concludes
• 38:20
  the
• 38:20
  rapid
• 38:21
  fire.
• 38:21
  Ben,
• 38:22
  why
• 38:22
  don't
• 38:22
  you
• 38:22
  share
• 38:23
  with
• 38:23
  everybody,
• 38:23
  tell
• 38:24
  them
• 38:24
  what
• 38:24
  they've
• 38:24
  won.
• 38:24
  Ben,
• 38:25
  next
• 38:26
  year,
• 38:26
  what's
• 38:27
  ahead,
• 38:27
  what's
• 38:28
  ahead.
• 38:28
  So
• 38:29
  really
• 38:29
  quick,
• 38:29
  thank
• 38:30
  you
• 38:30
  everybody
• 38:30
  for
• 38:30
  joining
• 38:31
  us.
• 38:31
  Thank
• 38:31
  you
• 38:31
  for
• 38:31
  staying
• 38:32
  to
• 38:32
  the
• 38:32
  bitter
• 38:32
  end,
• 38:33
  but
• 38:33
  we
• 38:33
  really
• 38:33
  appreciate
• 38:34
  everybody's
• 38:34
  involvement,
• 38:35
  all
• 38:35
  your
• 38:35
  engagement
• 38:36
  and
• 38:36
  the
• 38:36
  fact
• 38:36
  you've
• 38:36
  joined
• 38:36
  us
• 38:37
  in
• 38:37
  Barcelona
• 38:37
  this
• 38:38
  week.
• 38:39
  We'll
• 38:39
  be
• 38:39
  back
• 38:40
  9th
• 38:40
  to
• 38:40
  11th
• 38:41
  of
• 38:41
  June,
• 38:41
  next
• 38:42
  year
• 38:42
  back
• 38:42
  here,
• 38:43
  including
• 38:43
  the
• 38:43
  new
• 38:43
  market.
• 38:44
  Something
• 38:44
  a
• 38:44
  bit
• 38:44
  special,
• 38:45
  but
• 38:45
  no,
• 38:45
  best
• 38:45
  of
• 38:46
  luck.
• 38:46
  Safe
• 38:46
  travels
• 38:46
  everybody
• 38:47
  and
• 38:47
  thank
• 38:47
  you
• 38:47
  for
• 38:47
  joining
• 38:48
  us.
• 38:48
  Thank
• 38:48
  you.
• 38:49
  All
• 38:49
  right,
• 38:49
  thank
• 38:49
  you
• 38:50
  so
• 38:50
  much.
• 38:51
  And
• 38:51
  as
• 38:51
  we
• 38:51
  conclude
• 38:52
  every
• 38:52
  podcast,
• 38:53
  Chris.
• 38:53
  Be
• 38:54
  careful
• 38:54
  out
• 38:54
  there.